Corporate Volunteering: a Tool for Promoting a Strategy for Internal Corporate Social Responsibility Integrating Retirees

• Autor(a) principal: Cosenza, José Paulo
• Data de Publicação: 2018
• Outros Autores: Gil, María Isabel Saz, Alegría, Ana Isabel Zardoya
• Tipo de documento: Artigo
• Idioma: eng; por
• Título da fonte: Revista Kairós (Online)
• Texto Completo: https://revistas.pucsp.br/index.php/kairos/article/view/45015
• topic: Corporate Volunteering; Corporate Social Responsibility; Volunteering Cycle.; Voluntariado Corporativo; Responsabilidad Social Empresarial; Ciclo del Voluntariado.; Voluntariado Empresarial; Responsabilidade Social Empresarial; Ciclo do Voluntariado.

This paper aims to make an exploratory analysis of the effectiveness of implementing a Corporate Volunteering program aimed at the context of retired workers, as a tool for participatory and healthy aging. The research study focused on the importance of the social participation of retirees in a company as a priority interest for the development of Corporate Volunteering programs, and delved into the expression of the socially responsible performance of organizations in volunteering actions carried out by their retired employees. Results show that the performance of retirees in a company’s volunteering activities can count on intimately connected theoretical supports and is closely related to Corporate Social Responsibility, fostering an active, healthy and fair old age, with social benefit to the community.