Bibliometric Study: Guidelines on its Application

Detalhes bibliográficos
Autor(a) principal: Quevedo-Silva, Filipe
Data de Publicação: 2016
Outros Autores: Almeida Santos, Eduardo Biagi, Brandão, Marcelo Moll, Vils, Leonardo
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/12129
Resumo: The use of bibliometric techniques is a common practice in researches in applied social sciences. Its application helps in understanding of new issues and identifying trends for future researches. The purpose of this paper was to present the characteristics of a bibliometric study and its benefits, in order to help new researchers to have greater familiarity with this technique, through a didactic example addressing the theme of priming and advertising.
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spelling Bibliometric Study: Guidelines on its ApplicationEstudo Bibliométrico: Orientações sobre sua AplicaçãoBibliometrics; Bibliometrics in marketing; Priming; Bibexcel; Exploratory Factor Analysis; ReviewBibliometria; Bibliometria em marketing; Priming; Bibexcel; Análise Fatorial ExploratóriaThe use of bibliometric techniques is a common practice in researches in applied social sciences. Its application helps in understanding of new issues and identifying trends for future researches. The purpose of this paper was to present the characteristics of a bibliometric study and its benefits, in order to help new researchers to have greater familiarity with this technique, through a didactic example addressing the theme of priming and advertising.O uso das tcnicas bibliomtricas uma prtica frequente nas pesquisas em cincias sociais aplicadas. Sua aplicao auxilia no entendimento de novas temticas, podendo auxiliar na identificao de tendncias para pesquisas futuras. O objetivo deste artigo foi apresentar as caractersticas de uma pesquisa bibliomtricas e os benefcios de sua utilizao, com o intuito de auxiliar novos pesquisadores a terem maior familiaridade com essa tcnica, por meio de um exemplo didtico abordando a temtica de priming e propaganda.Universidade Nove de Julho - Uninove2016-06-08info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1212910.5585/remark.v15i2.3274ReMark - Revista Brasileira de Marketing; v. 15, n. 2 (2016): Abril - Junho; 246-2622177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12129/5774Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessQuevedo-Silva, FilipeAlmeida Santos, Eduardo BiagiBrandão, Marcelo MollVils, Leonardo2019-02-19T17:40:55Zoai:https://periodicos.uninove.br:article/12129Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-19T17:40:55REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Bibliometric Study: Guidelines on its Application
Estudo Bibliométrico: Orientações sobre sua Aplicação
title Bibliometric Study: Guidelines on its Application
spellingShingle Bibliometric Study: Guidelines on its Application
Quevedo-Silva, Filipe
Bibliometrics; Bibliometrics in marketing; Priming; Bibexcel; Exploratory Factor Analysis; Review
Bibliometria; Bibliometria em marketing; Priming; Bibexcel; Análise Fatorial Exploratória
title_short Bibliometric Study: Guidelines on its Application
title_full Bibliometric Study: Guidelines on its Application
title_fullStr Bibliometric Study: Guidelines on its Application
title_full_unstemmed Bibliometric Study: Guidelines on its Application
title_sort Bibliometric Study: Guidelines on its Application
author Quevedo-Silva, Filipe
author_facet Quevedo-Silva, Filipe
Almeida Santos, Eduardo Biagi
Brandão, Marcelo Moll
Vils, Leonardo
author_role author
author2 Almeida Santos, Eduardo Biagi
Brandão, Marcelo Moll
Vils, Leonardo
author2_role author
author
author
dc.contributor.author.fl_str_mv Quevedo-Silva, Filipe
Almeida Santos, Eduardo Biagi
Brandão, Marcelo Moll
Vils, Leonardo
dc.subject.por.fl_str_mv Bibliometrics; Bibliometrics in marketing; Priming; Bibexcel; Exploratory Factor Analysis; Review
Bibliometria; Bibliometria em marketing; Priming; Bibexcel; Análise Fatorial Exploratória
topic Bibliometrics; Bibliometrics in marketing; Priming; Bibexcel; Exploratory Factor Analysis; Review
Bibliometria; Bibliometria em marketing; Priming; Bibexcel; Análise Fatorial Exploratória
description The use of bibliometric techniques is a common practice in researches in applied social sciences. Its application helps in understanding of new issues and identifying trends for future researches. The purpose of this paper was to present the characteristics of a bibliometric study and its benefits, in order to help new researchers to have greater familiarity with this technique, through a didactic example addressing the theme of priming and advertising.
publishDate 2016
dc.date.none.fl_str_mv 2016-06-08
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/12129
10.5585/remark.v15i2.3274
url https://periodicos.uninove.br/remark/article/view/12129
identifier_str_mv 10.5585/remark.v15i2.3274
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/12129/5774
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 15, n. 2 (2016): Abril - Junho; 246-262
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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