Tell me What Car you Drive and I Will Tell you Who you Are: Aspects for Buying Cars Among a Group Of Brazilian C Class Young

Detalhes bibliográficos
Autor(a) principal: Lübeck, Rafael Mendes
Data de Publicação: 2014
Outros Autores: Fallavena, Lucia Helena Andrade, Santini, Fernando de Oliveira, Sampaio, Cláudio Hoffmann
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/12037
Resumo: This work was done in order to ascertain which aspects motivate a group of members of the brazilian C class, belonging to Generation Y, to purchase an automobile. Data collection was based on a focus group and complemented by in interviews with individuals whose monthly income positioned between R $ 1,064 to R $ 4,561.00. The research findings showed that consumption of cars in this sample, is associated with independence and convenience, collective versus individual, mobility, dependence and involvement, status, status assigned to man with car, safety and financial resources. These relationships revealed three moderators: gender, car ownership and importance attached to the car.
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spelling Tell me What Car you Drive and I Will Tell you Who you Are: Aspects for Buying Cars Among a Group Of Brazilian C Class YoungDiga-Me no que Andas e te Direi Quem És: Aspectos de Influência nos Jovens da Classe C Brasileira para Adquirir AutomóveisSocioeconomic class C. Y generation. Automobile.Classe C brasileira. Geração Y. Automóveis.This work was done in order to ascertain which aspects motivate a group of members of the brazilian C class, belonging to Generation Y, to purchase an automobile. Data collection was based on a focus group and complemented by in interviews with individuals whose monthly income positioned between R $ 1,064 to R $ 4,561.00. The research findings showed that consumption of cars in this sample, is associated with independence and convenience, collective versus individual, mobility, dependence and involvement, status, status assigned to man with car, safety and financial resources. These relationships revealed three moderators: gender, car ownership and importance attached to the car.o presente trabalho foi elaborado com o intuito de verificar quais aspectos motivam um grupo de integrantes da classe C, pertencentes gerao Y, a realizar a compra ou a manter um automvel. A pesquisa relevante em vista da Classe C brasileira estar em expanso econmica e representar um dos maiores potenciais de consumo para bens durveis, tais como um automvel. A coleta dos dados foi baseada em um grupo de foco e complementada por entrevistas em profundidade, com indivduos cuja renda mensal posicionava-se entre R$ 1.064 at R$ 4.561,00 (Neri, 2011). A pesquisa tem como essenciais as consideraes de que o consumo de carros na amostra estudada est associado ao sentimento de elevao social, segurana e comodidade.DOI: 10.5585/remark.v13i3.2506Universidade Nove de Julho - Uninove2014-08-11info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1203710.5585/remark.v13i3.2506ReMark - Revista Brasileira de Marketing; v. 13, n. 3 (2014): Abril - Junho; 17-352177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12037/5674Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessLübeck, Rafael MendesFallavena, Lucia Helena AndradeSantini, Fernando de OliveiraSampaio, Cláudio Hoffmann2019-02-19T17:43:35Zoai:https://periodicos.uninove.br:article/12037Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-19T17:43:35REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Tell me What Car you Drive and I Will Tell you Who you Are: Aspects for Buying Cars Among a Group Of Brazilian C Class Young
Diga-Me no que Andas e te Direi Quem És: Aspectos de Influência nos Jovens da Classe C Brasileira para Adquirir Automóveis
title Tell me What Car you Drive and I Will Tell you Who you Are: Aspects for Buying Cars Among a Group Of Brazilian C Class Young
spellingShingle Tell me What Car you Drive and I Will Tell you Who you Are: Aspects for Buying Cars Among a Group Of Brazilian C Class Young
Lübeck, Rafael Mendes
Socioeconomic class C. Y generation. Automobile.
Classe C brasileira. Geração Y. Automóveis.
title_short Tell me What Car you Drive and I Will Tell you Who you Are: Aspects for Buying Cars Among a Group Of Brazilian C Class Young
title_full Tell me What Car you Drive and I Will Tell you Who you Are: Aspects for Buying Cars Among a Group Of Brazilian C Class Young
title_fullStr Tell me What Car you Drive and I Will Tell you Who you Are: Aspects for Buying Cars Among a Group Of Brazilian C Class Young
title_full_unstemmed Tell me What Car you Drive and I Will Tell you Who you Are: Aspects for Buying Cars Among a Group Of Brazilian C Class Young
title_sort Tell me What Car you Drive and I Will Tell you Who you Are: Aspects for Buying Cars Among a Group Of Brazilian C Class Young
author Lübeck, Rafael Mendes
author_facet Lübeck, Rafael Mendes
Fallavena, Lucia Helena Andrade
Santini, Fernando de Oliveira
Sampaio, Cláudio Hoffmann
author_role author
author2 Fallavena, Lucia Helena Andrade
Santini, Fernando de Oliveira
Sampaio, Cláudio Hoffmann
author2_role author
author
author
dc.contributor.author.fl_str_mv Lübeck, Rafael Mendes
Fallavena, Lucia Helena Andrade
Santini, Fernando de Oliveira
Sampaio, Cláudio Hoffmann
dc.subject.por.fl_str_mv Socioeconomic class C. Y generation. Automobile.
Classe C brasileira. Geração Y. Automóveis.
topic Socioeconomic class C. Y generation. Automobile.
Classe C brasileira. Geração Y. Automóveis.
description This work was done in order to ascertain which aspects motivate a group of members of the brazilian C class, belonging to Generation Y, to purchase an automobile. Data collection was based on a focus group and complemented by in interviews with individuals whose monthly income positioned between R $ 1,064 to R $ 4,561.00. The research findings showed that consumption of cars in this sample, is associated with independence and convenience, collective versus individual, mobility, dependence and involvement, status, status assigned to man with car, safety and financial resources. These relationships revealed three moderators: gender, car ownership and importance attached to the car.
publishDate 2014
dc.date.none.fl_str_mv 2014-08-11
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/12037
10.5585/remark.v13i3.2506
url https://periodicos.uninove.br/remark/article/view/12037
identifier_str_mv 10.5585/remark.v13i3.2506
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/12037/5674
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 13, n. 3 (2014): Abril - Junho; 17-35
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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