Structural Equation Modeling with the Smartpls

Detalhes bibliográficos
Autor(a) principal: Ringle, Christian M.
Data de Publicação: 2014
Outros Autores: da Silva, Dirceu, Bido, Diógenes de Souza
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/12032
Resumo: The objective of this article is to present a didactic example of Structural Equation Modeling using the software SmartPLS 2.0 M3. The program mentioned uses the method of Partial Least Squares and seeks to address the following situations frequently observed in marketing research: Absence of symmetric distributions of variables measured by a theory still in its beginning phase or with little consolidation, formative models, and/or a limited amount of data. The growing use of SmartPLS has demonstrated its robustness and the applicability of the model in the areas that are being studied.
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spelling Structural Equation Modeling with the SmartplsModelagem de Equações Estruturais com Utilização do SmartplsStructural Equation Modeling; SmartPLS; Partial Least Square; Marketing Application.Modelagem de Equações Estruturais, SmartPLS, Mínimos Quadrados Parciais, aplicação em MarketingThe objective of this article is to present a didactic example of Structural Equation Modeling using the software SmartPLS 2.0 M3. The program mentioned uses the method of Partial Least Squares and seeks to address the following situations frequently observed in marketing research: Absence of symmetric distributions of variables measured by a theory still in its beginning phase or with little consolidation, formative models, and/or a limited amount of data. The growing use of SmartPLS has demonstrated its robustness and the applicability of the model in the areas that are being studied.O objetivo deste artigo a apresentao de um exemplo de forma mais didtica de uso da modelaem de Equaes Estruturais com o software SmathPLS 2.0 M3. O referido programa usa o mtodo de Mnimos Quadrados Parciais e busca atender situaes muito frequentes na pesquisa de Marketing: Ausncia de distribuies simtricas das variveis mensuradas, teoria ainda em fase inicial ou com pouca cristalizao, modelos formativos e/ou quantidade menor de dados. O uso crescente do SmartPLS vem mostrado a robusteza e aplicabilidade do modelo nas pesquisas da rea.DOI: 10.5585/remark.v13i2.2717Universidade Nove de Julho - Uninove2014-05-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1203210.5585/remark.v13i2.2717ReMark - Revista Brasileira de Marketing; v. 13, n. 2 (2014): Edição Especial; 56-732177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12032/5664https://periodicos.uninove.br/remark/article/view/12032/5665Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessRingle, Christian M.da Silva, DirceuBido, Diógenes de Souza2019-02-19T17:43:54Zoai:https://periodicos.uninove.br:article/12032Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-19T17:43:54REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Structural Equation Modeling with the Smartpls
Modelagem de Equações Estruturais com Utilização do Smartpls
title Structural Equation Modeling with the Smartpls
spellingShingle Structural Equation Modeling with the Smartpls
Ringle, Christian M.
Structural Equation Modeling; SmartPLS; Partial Least Square; Marketing Application.
Modelagem de Equações Estruturais, SmartPLS, Mínimos Quadrados Parciais, aplicação em Marketing
title_short Structural Equation Modeling with the Smartpls
title_full Structural Equation Modeling with the Smartpls
title_fullStr Structural Equation Modeling with the Smartpls
title_full_unstemmed Structural Equation Modeling with the Smartpls
title_sort Structural Equation Modeling with the Smartpls
author Ringle, Christian M.
author_facet Ringle, Christian M.
da Silva, Dirceu
Bido, Diógenes de Souza
author_role author
author2 da Silva, Dirceu
Bido, Diógenes de Souza
author2_role author
author
dc.contributor.author.fl_str_mv Ringle, Christian M.
da Silva, Dirceu
Bido, Diógenes de Souza
dc.subject.por.fl_str_mv Structural Equation Modeling; SmartPLS; Partial Least Square; Marketing Application.
Modelagem de Equações Estruturais, SmartPLS, Mínimos Quadrados Parciais, aplicação em Marketing
topic Structural Equation Modeling; SmartPLS; Partial Least Square; Marketing Application.
Modelagem de Equações Estruturais, SmartPLS, Mínimos Quadrados Parciais, aplicação em Marketing
description The objective of this article is to present a didactic example of Structural Equation Modeling using the software SmartPLS 2.0 M3. The program mentioned uses the method of Partial Least Squares and seeks to address the following situations frequently observed in marketing research: Absence of symmetric distributions of variables measured by a theory still in its beginning phase or with little consolidation, formative models, and/or a limited amount of data. The growing use of SmartPLS has demonstrated its robustness and the applicability of the model in the areas that are being studied.
publishDate 2014
dc.date.none.fl_str_mv 2014-05-23
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/12032
10.5585/remark.v13i2.2717
url https://periodicos.uninove.br/remark/article/view/12032
identifier_str_mv 10.5585/remark.v13i2.2717
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/12032/5664
https://periodicos.uninove.br/remark/article/view/12032/5665
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 13, n. 2 (2014): Edição Especial; 56-73
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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