Incursions into the prehistory of marketing: the role of transport infrastructure in paving market practices in 18th- and 19th-century England

• Autor(a) principal: Soares Neto, João Batista
• Data de Publicação: 2023
• Outros Autores: da Costa, Francisco José, Coelho, Fernando de Souza
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: REMark - Revista Brasileira de Marketing
• Texto Completo: https://periodicos.uninove.br/remark/article/view/22536
• topic: History; Industrial Revolution; Commercial Management; Marketing Education; História; Revolução Industrial; Gestão Comercial; Educação em Marketing

Objective of this study – This paper is an incursion into the prehistory of marketing which describes and analyses how transport infrastructure in England during the Industrial Revolution made way for the development of markets and the diversification of businesses in the that country.Methodology/approach – This is a historical research which uses qualitative approach based on the triangulation of bibliographical references, information surveyed in visits to the harbour and/or commercial regions of 10 English cities (including museums), and 8,700 pictures.Relevance/originality – This research suggests a process that, in this paper, is named paving market practices, whose pillars were the investments in waterway and railway transportation and, consequently, the flourishing of a contemporary business pattern and consumption society.Main results – As a result, this paper presents textual and visual evidence of the role of transport in the access to markets, the increase of productivity, the economic growth, and the English consumption habits which resulted in the emergence of 19th-century business management as the predecessor of the discipline of marketing.Theoretical/methodological contributions – This paper presents historical aspects of the formation of marketing as both a professional and applied field, which is a phase that precedes the establishment of Marketing as a discipline in the academic field; another relevant point of this paper is that it represents an effort into historical method research, a traditional internationally-consolidated approach whose use is limited in Brazil.