Hedonic effects on coffee consumption in Brazil

Detalhes bibliográficos
Autor(a) principal: Petry, Jonas Fernando
Data de Publicação: 2019
Outros Autores: Borges, Gustavo da Rosa, Aureliano-Silva, Leonardo
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/14890
Resumo: Objective: This study was conducted with the objective of evaluating the moderating effects of hedonism on the determinant factors that influence coffee consumption decisions in Brazil.Method: A sample of 505 consumers from 25 Brazilian states was analyzed. The results of multivariate analysis Multiple Linear Regression.Originality/Relevance: Motivations for consumption of coffee differ between different consumers. Certain hedonic motives for consumption are discussed in the and it has been shown that they have moderating effects on relationships between physical factors of the environments where coffee is consumed and cognitive phenomena that occur during coffee consumption. However, it remains unknown whether hedonic motives have moderating impacts on the relationships between the physical environment and coffee consumption and between cognitive evocations and coffee consumption.Results: Of the data provide empirical evidence that motivational factors of the physical environment and cognitive evocations are insufficient to explain coffee consumption.Theoretical/ Methodological Contributions: This study presents an advance in the literature when the moderating effects that hedonic motives have on the relationships tested show that coffee consumption is not the result of utilitarian factors, but is dependent on the importance and satisfaction of different and multisensory factors such as: pleasure, excitement, joy, and other hedonic phenomena.
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spelling Hedonic effects on coffee consumption in BrazilO efeito hedênico no consumo de café no BrasiCoffee consumption; Hedonic consumption; Cognitive evocation; Physical environment evocation; Consumption behaviorConsumo de café; Consumo hedônicos; Evocação Cognitiva; Evocação ambiente físico; Comportamento de consumoObjective: This study was conducted with the objective of evaluating the moderating effects of hedonism on the determinant factors that influence coffee consumption decisions in Brazil.Method: A sample of 505 consumers from 25 Brazilian states was analyzed. The results of multivariate analysis Multiple Linear Regression.Originality/Relevance: Motivations for consumption of coffee differ between different consumers. Certain hedonic motives for consumption are discussed in the and it has been shown that they have moderating effects on relationships between physical factors of the environments where coffee is consumed and cognitive phenomena that occur during coffee consumption. However, it remains unknown whether hedonic motives have moderating impacts on the relationships between the physical environment and coffee consumption and between cognitive evocations and coffee consumption.Results: Of the data provide empirical evidence that motivational factors of the physical environment and cognitive evocations are insufficient to explain coffee consumption.Theoretical/ Methodological Contributions: This study presents an advance in the literature when the moderating effects that hedonic motives have on the relationships tested show that coffee consumption is not the result of utilitarian factors, but is dependent on the importance and satisfaction of different and multisensory factors such as: pleasure, excitement, joy, and other hedonic phenomena.Objetivo: O objetivo deste estudo foi avaliar os efeitos moderadores do hedonismo nos fatores determinantes que influenciam na deciso de consumo de caf no Brasil.Mtodo: Foram avaliados 505 consumidores de 25 Estados brasileiros. Ao abrigo da anlise multivariada Regresso Linear Mltipla.Originalidade/Relevncia: As motivaes para o consumo de caf diferem entre os consumidores. Algumas motivaes hednicas so apresentadas na literatura, e exercem o papel de moderadoras nas relaes entre fatores ambientais fsicos onde h o consumo de caf, e fenmenos cognitivos durante o seu consumo. No entanto, ainda permanecem desconhecidas como as motivaes hednicas podem exercer impacto de moderao nas relaes do ambiente fsico e evocaes cognitivas versus o consumo do caf.Resultados: Os resultados fornecem evidncias empricas de que os fatores motivacionais do ambiente fsico e das evocaes cognitivas no so suficientes para compreender o consumo de caf.Contribuies Tericas/Metodolgicas: Este estudo apresenta um avano na literatura ao estudar o efeito de moderao hednicas nas relaes testadas, revela que o consumo de caf no ocorre por questes utilitrias, mas sim pela importncia e satisfao, no atendimento de diferentes sentidos multissensoriais como: prazer, excitao, diverso entre outros fenmenos hednicos.Universidade Nove de Julho - Uninove2019-04-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1489010.5585/remark.v18i2.3903ReMark - Revista Brasileira de Marketing; v. 18, n. 2 (2019): (abr./jun.); 77-1112177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporenghttps://periodicos.uninove.br/remark/article/view/14890/7116https://periodicos.uninove.br/remark/article/view/14890/7117Direitos autorais 2019 Revista Brasileira de Marketinghttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessPetry, Jonas FernandoBorges, Gustavo da RosaAureliano-Silva, Leonardo2020-01-17T14:47:26Zoai:https://periodicos.uninove.br:article/14890Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2020-01-17T14:47:26REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Hedonic effects on coffee consumption in Brazil
O efeito hedênico no consumo de café no Brasi
title Hedonic effects on coffee consumption in Brazil
spellingShingle Hedonic effects on coffee consumption in Brazil
Petry, Jonas Fernando
Coffee consumption; Hedonic consumption; Cognitive evocation; Physical environment evocation; Consumption behavior
Consumo de café; Consumo hedônicos; Evocação Cognitiva; Evocação ambiente físico; Comportamento de consumo
title_short Hedonic effects on coffee consumption in Brazil
title_full Hedonic effects on coffee consumption in Brazil
title_fullStr Hedonic effects on coffee consumption in Brazil
title_full_unstemmed Hedonic effects on coffee consumption in Brazil
title_sort Hedonic effects on coffee consumption in Brazil
author Petry, Jonas Fernando
author_facet Petry, Jonas Fernando
Borges, Gustavo da Rosa
Aureliano-Silva, Leonardo
author_role author
author2 Borges, Gustavo da Rosa
Aureliano-Silva, Leonardo
author2_role author
author
dc.contributor.author.fl_str_mv Petry, Jonas Fernando
Borges, Gustavo da Rosa
Aureliano-Silva, Leonardo
dc.subject.por.fl_str_mv Coffee consumption; Hedonic consumption; Cognitive evocation; Physical environment evocation; Consumption behavior
Consumo de café; Consumo hedônicos; Evocação Cognitiva; Evocação ambiente físico; Comportamento de consumo
topic Coffee consumption; Hedonic consumption; Cognitive evocation; Physical environment evocation; Consumption behavior
Consumo de café; Consumo hedônicos; Evocação Cognitiva; Evocação ambiente físico; Comportamento de consumo
description Objective: This study was conducted with the objective of evaluating the moderating effects of hedonism on the determinant factors that influence coffee consumption decisions in Brazil.Method: A sample of 505 consumers from 25 Brazilian states was analyzed. The results of multivariate analysis Multiple Linear Regression.Originality/Relevance: Motivations for consumption of coffee differ between different consumers. Certain hedonic motives for consumption are discussed in the and it has been shown that they have moderating effects on relationships between physical factors of the environments where coffee is consumed and cognitive phenomena that occur during coffee consumption. However, it remains unknown whether hedonic motives have moderating impacts on the relationships between the physical environment and coffee consumption and between cognitive evocations and coffee consumption.Results: Of the data provide empirical evidence that motivational factors of the physical environment and cognitive evocations are insufficient to explain coffee consumption.Theoretical/ Methodological Contributions: This study presents an advance in the literature when the moderating effects that hedonic motives have on the relationships tested show that coffee consumption is not the result of utilitarian factors, but is dependent on the importance and satisfaction of different and multisensory factors such as: pleasure, excitement, joy, and other hedonic phenomena.
publishDate 2019
dc.date.none.fl_str_mv 2019-04-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/14890
10.5585/remark.v18i2.3903
url https://periodicos.uninove.br/remark/article/view/14890
identifier_str_mv 10.5585/remark.v18i2.3903
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/14890/7116
https://periodicos.uninove.br/remark/article/view/14890/7117
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing
https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing
https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 18, n. 2 (2019): (abr./jun.); 77-111
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
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instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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