Communication, Technology and Subjectivity: Strategic Observations

Detalhes bibliográficos
Autor(a) principal: Garcia, Wilton
Data de Publicação: 2009
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/11718
Resumo: This text presents a critical reflection of communication and technology as production of knowledge and subjectivity, considering the sociopolitical aspects. How to attribute new dimensions from ideological to technological values? In this context, an emergent situation about the implantation of the Brazilian system of digital TV (SBTVD) is analyzed. Body, experience and image are putted as critical categories that were introduced during this research, from the language stratified between culture and representation. The article analyzes the contemporary studies from the cultural researches to the new technologies (analysis about body, culture, language and new technologies). Thus, contemporary studies (BHABHA, 1998; CANCLINI, 1998; COSTA, 2004; EAGLETON, 2005; GUMBRECHT, 1998; HALL, 2003; HUTCHEON, 2000; LVY, 1999; MATURANA, 1997; YDICE, 2004) strategically contextualize a theoretical-methodological point of view to demonstrate concepts of upgrading and innovation. The methodology is established by description of objects and their contexts to be investigated in a multidisciplinary way.
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spelling Communication, Technology and Subjectivity: Strategic ObservationsComunicação, Tecnologia e Subjetividade: Apontamentos EstratégicosComunicação. Estudos contemporâneos. Linguagem. Tecnologia. Subjetividade.This text presents a critical reflection of communication and technology as production of knowledge and subjectivity, considering the sociopolitical aspects. How to attribute new dimensions from ideological to technological values? In this context, an emergent situation about the implantation of the Brazilian system of digital TV (SBTVD) is analyzed. Body, experience and image are putted as critical categories that were introduced during this research, from the language stratified between culture and representation. The article analyzes the contemporary studies from the cultural researches to the new technologies (analysis about body, culture, language and new technologies). Thus, contemporary studies (BHABHA, 1998; CANCLINI, 1998; COSTA, 2004; EAGLETON, 2005; GUMBRECHT, 1998; HALL, 2003; HUTCHEON, 2000; LVY, 1999; MATURANA, 1997; YDICE, 2004) strategically contextualize a theoretical-methodological point of view to demonstrate concepts of upgrading and innovation. The methodology is established by description of objects and their contexts to be investigated in a multidisciplinary way.Este texto desenvolve uma reflexo crtica sobre comunicao e tecnologia enquanto produo de conhecimento e subjetividade, ao considerar os aspectos socioculturais e polticos. Como atribuir (re)dimenses de valores ideolgicos aos tecnolgicos? Nesse contexto, privilegia-se uma situao emergente acerca da implantao do Sistema Brasileiro de Televiso Digital (SBTVD). Corpo, experincia e imagem elencam-se como categorias crticas, as quais se inscrevem de modo diludo ao longo dessa pesquisa, a partir da linguagem estratificada entre cultura e representao. Dos estudos culturais s novas tecnologias, evocam-se os estudos contemporneos (do corpo, da cultura, da linguagem e das novas tecnologias). Assim, tais estudos (BHABHA, 1998; CANCLINI, 1998; COSTA, 2004; EAGLETON, 2005; GUMBRECHT, 1998; HALL, 2003; HUTCHEON, 2000; LVY, 1999; MATURANA, 1997; YDICE, 2004), estrategicamente, contextualizam uma abordagem terico-metodolgica para evidenciar noes de atualizao e inovao. A metodologia, aqui, constitui-se a partir da descrio de objetos e respectivos contextos a serem investigados de modo multidisciplinar.Universidade Nove de Julho - Uninove2009-02-13info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1171810.5585/remark.v7i1.938ReMark - Revista Brasileira de Marketing; v. 7, n. 1 (2008); 83-902177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/11718/5369Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessGarcia, Wilton2019-06-14T20:12:06Zoai:https://periodicos.uninove.br:article/11718Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-06-14T20:12:06REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Communication, Technology and Subjectivity: Strategic Observations
Comunicação, Tecnologia e Subjetividade: Apontamentos Estratégicos
title Communication, Technology and Subjectivity: Strategic Observations
spellingShingle Communication, Technology and Subjectivity: Strategic Observations
Garcia, Wilton
Comunicação. Estudos contemporâneos. Linguagem. Tecnologia. Subjetividade.
title_short Communication, Technology and Subjectivity: Strategic Observations
title_full Communication, Technology and Subjectivity: Strategic Observations
title_fullStr Communication, Technology and Subjectivity: Strategic Observations
title_full_unstemmed Communication, Technology and Subjectivity: Strategic Observations
title_sort Communication, Technology and Subjectivity: Strategic Observations
author Garcia, Wilton
author_facet Garcia, Wilton
author_role author
dc.contributor.author.fl_str_mv Garcia, Wilton
dc.subject.por.fl_str_mv Comunicação. Estudos contemporâneos. Linguagem. Tecnologia. Subjetividade.
topic Comunicação. Estudos contemporâneos. Linguagem. Tecnologia. Subjetividade.
description This text presents a critical reflection of communication and technology as production of knowledge and subjectivity, considering the sociopolitical aspects. How to attribute new dimensions from ideological to technological values? In this context, an emergent situation about the implantation of the Brazilian system of digital TV (SBTVD) is analyzed. Body, experience and image are putted as critical categories that were introduced during this research, from the language stratified between culture and representation. The article analyzes the contemporary studies from the cultural researches to the new technologies (analysis about body, culture, language and new technologies). Thus, contemporary studies (BHABHA, 1998; CANCLINI, 1998; COSTA, 2004; EAGLETON, 2005; GUMBRECHT, 1998; HALL, 2003; HUTCHEON, 2000; LVY, 1999; MATURANA, 1997; YDICE, 2004) strategically contextualize a theoretical-methodological point of view to demonstrate concepts of upgrading and innovation. The methodology is established by description of objects and their contexts to be investigated in a multidisciplinary way.
publishDate 2009
dc.date.none.fl_str_mv 2009-02-13
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/11718
10.5585/remark.v7i1.938
url https://periodicos.uninove.br/remark/article/view/11718
identifier_str_mv 10.5585/remark.v7i1.938
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/11718/5369
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 7, n. 1 (2008); 83-90
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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