Motivation Factors in Luxury Goods’ Consumption
Autor(a) principal: | |
---|---|
Data de Publicação: | 2018 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REMark - Revista Brasileira de Marketing |
Texto Completo: | https://periodicos.uninove.br/remark/article/view/12228 |
Resumo: | Objective: This paper aims to identify the interdependence between both internal and external motivation factors and the intention of consumption, by status, of luxury goods by Brazilian young. Method: A descriptive and quantitative study was performed by an ANOVA test, a stepwise regression, and a multiple linear regression, from a sample containing 644 answers of Brazilian young between ages of 15 to 29. It was decided for a non-probabilistic sampling method for convenience and accessibility. Main Results: The results obtained showed evidence of interdependence between internal and external motivation factors with consumption, by status, of luxury goods by Brazilian young. The variables tested, except for the hedonism variable and adhesion effect, showed statistically significant at the range of 5% to explain the dependent variable. This interdependence was more expressive when internal factors were in the presence of external factors. Theorical Contribution: Improve the perception about the factors that define the decision to buy of the luxury products by young Brazilians. Relevance/Originality: Address the influence of the interdependence between internal motivation factors and external motivation factors on the intention to buy luxury products from Brazilian youth. Management implications: Its results contribute to improve the marketing strategies of the luxury products bought by the young Brazilians. |
id |
RBM-1_d169314ac01b2af59ec6eb6c6c303057 |
---|---|
oai_identifier_str |
oai:https://periodicos.uninove.br:article/12228 |
network_acronym_str |
RBM-1 |
network_name_str |
REMark - Revista Brasileira de Marketing |
repository_id_str |
|
spelling |
Motivation Factors in Luxury Goods’ ConsumptionFatores de Motivação no Consumo de Itens de LuxoConsumer’s Behavior. Luxury Goods’ Consumption. Brazilian Young Consumer.Comportamento do Consumidor. Consumo de Itens de Luxo. Consumidor Jovem Brasileiro.Objective: This paper aims to identify the interdependence between both internal and external motivation factors and the intention of consumption, by status, of luxury goods by Brazilian young. Method: A descriptive and quantitative study was performed by an ANOVA test, a stepwise regression, and a multiple linear regression, from a sample containing 644 answers of Brazilian young between ages of 15 to 29. It was decided for a non-probabilistic sampling method for convenience and accessibility. Main Results: The results obtained showed evidence of interdependence between internal and external motivation factors with consumption, by status, of luxury goods by Brazilian young. The variables tested, except for the hedonism variable and adhesion effect, showed statistically significant at the range of 5% to explain the dependent variable. This interdependence was more expressive when internal factors were in the presence of external factors. Theorical Contribution: Improve the perception about the factors that define the decision to buy of the luxury products by young Brazilians. Relevance/Originality: Address the influence of the interdependence between internal motivation factors and external motivation factors on the intention to buy luxury products from Brazilian youth. Management implications: Its results contribute to improve the marketing strategies of the luxury products bought by the young Brazilians.Objetivo: Identificar a interdependncia entre os fatores de motivao internos e os fatores de motivao externos com a inteno de consumo por status de itens de luxo por jovens brasileiros. Metodologia: Pesquisa descritiva e quantitativa, de uma amostra no probabilstica por acessibilidade e convenincia, de 644 respondentes, com resultados obtidos atravs de anlise de varincia (ANOVA), regresso stepwise e regresso linear mltipla. Principais Resultados: Encontrou evidncias de que existe interdependncia entre os fatores de motivao internos e os de motivao externos com o consumo por status de produtos de luxo pelos jovens brasileiros. As variveis testadas mostraram-se estatisticamente significantes (5%) para explicar a varivel dependente - exceto hedonismo e adeso (quando na presena dos fatores em conjunto). A interdependncia se mostrou mais expressiva quando os fatores internos estavam na presena dos fatores externos. Contribuies Tericas: Aprimorar a compreenso sobre os fatores que levam deciso de compra de produtos de luxo por jovens brasileiros. Relevncia/originalidade: Abordar a influncia da interdependncia entre os fatores de motivao internos e os de motivao externos sobre a inteno de compra de jovens brasileiros. Implicaes para gesto: Seus resultados contribuem para aprimorar as estratgias de marketing para produtos de luxo para jovens brasileiros.Universidade Nove de Julho - Uninove2018-05-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1222810.5585/remark.v17i3.3719ReMark - Revista Brasileira de Marketing; v. 17, n. 3 (2018): Julho - Setembro; 401-4142177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12228/5872Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessPereira, Neidy Aparecida ChristoTeixeira, Arilda2019-02-19T17:37:23Zoai:https://periodicos.uninove.br:article/12228Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-19T17:37:23REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
Motivation Factors in Luxury Goods’ Consumption Fatores de Motivação no Consumo de Itens de Luxo |
title |
Motivation Factors in Luxury Goods’ Consumption |
spellingShingle |
Motivation Factors in Luxury Goods’ Consumption Pereira, Neidy Aparecida Christo Consumer’s Behavior. Luxury Goods’ Consumption. Brazilian Young Consumer. Comportamento do Consumidor. Consumo de Itens de Luxo. Consumidor Jovem Brasileiro. |
title_short |
Motivation Factors in Luxury Goods’ Consumption |
title_full |
Motivation Factors in Luxury Goods’ Consumption |
title_fullStr |
Motivation Factors in Luxury Goods’ Consumption |
title_full_unstemmed |
Motivation Factors in Luxury Goods’ Consumption |
title_sort |
Motivation Factors in Luxury Goods’ Consumption |
author |
Pereira, Neidy Aparecida Christo |
author_facet |
Pereira, Neidy Aparecida Christo Teixeira, Arilda |
author_role |
author |
author2 |
Teixeira, Arilda |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Pereira, Neidy Aparecida Christo Teixeira, Arilda |
dc.subject.por.fl_str_mv |
Consumer’s Behavior. Luxury Goods’ Consumption. Brazilian Young Consumer. Comportamento do Consumidor. Consumo de Itens de Luxo. Consumidor Jovem Brasileiro. |
topic |
Consumer’s Behavior. Luxury Goods’ Consumption. Brazilian Young Consumer. Comportamento do Consumidor. Consumo de Itens de Luxo. Consumidor Jovem Brasileiro. |
description |
Objective: This paper aims to identify the interdependence between both internal and external motivation factors and the intention of consumption, by status, of luxury goods by Brazilian young. Method: A descriptive and quantitative study was performed by an ANOVA test, a stepwise regression, and a multiple linear regression, from a sample containing 644 answers of Brazilian young between ages of 15 to 29. It was decided for a non-probabilistic sampling method for convenience and accessibility. Main Results: The results obtained showed evidence of interdependence between internal and external motivation factors with consumption, by status, of luxury goods by Brazilian young. The variables tested, except for the hedonism variable and adhesion effect, showed statistically significant at the range of 5% to explain the dependent variable. This interdependence was more expressive when internal factors were in the presence of external factors. Theorical Contribution: Improve the perception about the factors that define the decision to buy of the luxury products by young Brazilians. Relevance/Originality: Address the influence of the interdependence between internal motivation factors and external motivation factors on the intention to buy luxury products from Brazilian youth. Management implications: Its results contribute to improve the marketing strategies of the luxury products bought by the young Brazilians. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-05-28 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12228 10.5585/remark.v17i3.3719 |
url |
https://periodicos.uninove.br/remark/article/view/12228 |
identifier_str_mv |
10.5585/remark.v17i3.3719 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12228/5872 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
ReMark - Revista Brasileira de Marketing; v. 17, n. 3 (2018): Julho - Setembro; 401-414 2177-5184 reponame:REMark - Revista Brasileira de Marketing instname:Universidade Nove de Julho (UNINOVE) instacron:RBM |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
RBM |
institution |
RBM |
reponame_str |
REMark - Revista Brasileira de Marketing |
collection |
REMark - Revista Brasileira de Marketing |
repository.name.fl_str_mv |
REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org |
_version_ |
1799138641024385024 |