Background of the Purchase Intention: Cosmopolitanism, Image Country and Attitude in Relation to Countries

Detalhes bibliográficos
Autor(a) principal: Neto, Alexandre Rabêlo
Data de Publicação: 2018
Outros Autores: Sousa-Filho, José Milton, Mota, Márcio De Oliveira
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/12218
Resumo: The purpose of this study is to evaluate the influence of cosmopolitanism, image of a country, attitude towards country and purchase intention of cultural products. We carried out a survey with 478 respondents born in different cities in Portugal. The outcomes revealed that the image of a country influenced positively the attitude towards country and purchase intention. Attitude towards Brazil was not significantly influenced by cosmopolitanism. Attitude towards country revealed as a mediator construct between image of county and purchase intention. Our research contributed to the literature in order to stablish the construct attitude towards country as a mediator of cosmopolitanism, image of country and purchase intention.
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spelling Background of the Purchase Intention: Cosmopolitanism, Image Country and Attitude in Relation to CountriesAntecedentes da Intenção de Compra: Cosmopolitanismo, Imagem País e Atitude em Relação aos PaísesAttitude towards Country; Cosmopolitanism; Image of Country; Purchase Intention.Atitude em Relação aos Países; Cosmopolitanismo; Imagem País; Intenção de Compra.The purpose of this study is to evaluate the influence of cosmopolitanism, image of a country, attitude towards country and purchase intention of cultural products. We carried out a survey with 478 respondents born in different cities in Portugal. The outcomes revealed that the image of a country influenced positively the attitude towards country and purchase intention. Attitude towards Brazil was not significantly influenced by cosmopolitanism. Attitude towards country revealed as a mediator construct between image of county and purchase intention. Our research contributed to the literature in order to stablish the construct attitude towards country as a mediator of cosmopolitanism, image of country and purchase intention.O objetivo da pesquisa avaliar a influncia do cosmopolitanismo, da imagem pas e da atitude em relao aos pases na inteno de compra do consumidor de produtos culturais. A pesquisa descritiva, e utilizou-se de uma abordagem quantitativa. Aplicou-se um survey a 478 respondentes, nascidos em diferentes cidades de Portugal. Notou-se que a imagem pas influenciam positivamente na atitude em relao aos pases e na inteno de compra do consumidor. Por outro lado, o cosmopolitanismo no influenciou na atitude em relao ao Brasil. Notou-se tambm que a atitude em relao aos pases pode ser vista como uma varivel mediadora do relacionamento entre imagem pas e inteno de compra. Como contribuio da pesquisa, pode-se citar a utilizao de um construto ainda pouco estudado, a atitude em relao aos pases, como mediador das relaes entre o cosmopolitanismo, imagem pas e inteno de compra.Universidade Nove de Julho - Uninove2018-02-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1221810.5585/remark.v17i1.3546ReMark - Revista Brasileira de Marketing; v. 17, n. 1 (2018): Janeiro - Março; 100-1162177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12218/5862Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessNeto, Alexandre RabêloSousa-Filho, José MiltonMota, Márcio De Oliveira2019-02-19T17:37:38Zoai:https://periodicos.uninove.br:article/12218Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-19T17:37:38REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Background of the Purchase Intention: Cosmopolitanism, Image Country and Attitude in Relation to Countries
Antecedentes da Intenção de Compra: Cosmopolitanismo, Imagem País e Atitude em Relação aos Países
title Background of the Purchase Intention: Cosmopolitanism, Image Country and Attitude in Relation to Countries
spellingShingle Background of the Purchase Intention: Cosmopolitanism, Image Country and Attitude in Relation to Countries
Neto, Alexandre Rabêlo
Attitude towards Country; Cosmopolitanism; Image of Country; Purchase Intention.
Atitude em Relação aos Países; Cosmopolitanismo; Imagem País; Intenção de Compra.
title_short Background of the Purchase Intention: Cosmopolitanism, Image Country and Attitude in Relation to Countries
title_full Background of the Purchase Intention: Cosmopolitanism, Image Country and Attitude in Relation to Countries
title_fullStr Background of the Purchase Intention: Cosmopolitanism, Image Country and Attitude in Relation to Countries
title_full_unstemmed Background of the Purchase Intention: Cosmopolitanism, Image Country and Attitude in Relation to Countries
title_sort Background of the Purchase Intention: Cosmopolitanism, Image Country and Attitude in Relation to Countries
author Neto, Alexandre Rabêlo
author_facet Neto, Alexandre Rabêlo
Sousa-Filho, José Milton
Mota, Márcio De Oliveira
author_role author
author2 Sousa-Filho, José Milton
Mota, Márcio De Oliveira
author2_role author
author
dc.contributor.author.fl_str_mv Neto, Alexandre Rabêlo
Sousa-Filho, José Milton
Mota, Márcio De Oliveira
dc.subject.por.fl_str_mv Attitude towards Country; Cosmopolitanism; Image of Country; Purchase Intention.
Atitude em Relação aos Países; Cosmopolitanismo; Imagem País; Intenção de Compra.
topic Attitude towards Country; Cosmopolitanism; Image of Country; Purchase Intention.
Atitude em Relação aos Países; Cosmopolitanismo; Imagem País; Intenção de Compra.
description The purpose of this study is to evaluate the influence of cosmopolitanism, image of a country, attitude towards country and purchase intention of cultural products. We carried out a survey with 478 respondents born in different cities in Portugal. The outcomes revealed that the image of a country influenced positively the attitude towards country and purchase intention. Attitude towards Brazil was not significantly influenced by cosmopolitanism. Attitude towards country revealed as a mediator construct between image of county and purchase intention. Our research contributed to the literature in order to stablish the construct attitude towards country as a mediator of cosmopolitanism, image of country and purchase intention.
publishDate 2018
dc.date.none.fl_str_mv 2018-02-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/12218
10.5585/remark.v17i1.3546
url https://periodicos.uninove.br/remark/article/view/12218
identifier_str_mv 10.5585/remark.v17i1.3546
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/12218/5862
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 17, n. 1 (2018): Janeiro - Março; 100-116
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
_version_ 1752126541439959040

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