Cultural Meanings Construction: An Analysis of the Organic Grape Juice Market
Autor(a) principal: | |
---|---|
Data de Publicação: | 2015 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REMark - Revista Brasileira de Marketing |
Texto Completo: | https://periodicos.uninove.br/remark/article/view/12079 |
Resumo: | Regarding the meanings networks that involve markets, this research aims to analyze cultural meanings production in the organic grape juice market, involving consumers and producers agents. It was adopted a qualitative approach with an interpretative character by interviews with 25 consumers and producers. Cultural meanings construction description and analysis involved the socio-cultural context, interaction between agents (producers and consumers) and meanings assigned by each agent. Organics are meant as food for both agents. However, others meanings associated to organics operate in dichotomic levels. It results in a non-homogeneous network between producers and consumers, reflecting the different cultural universe of each agent. These results mainly contribute in understanding the patterns of production and consumption around the food market. The lack of consolidated networks of meanings limit the construction and establishment of organic products market structures. |
id |
RBM-1_fcd6fe305897495eb78ee7876b0f5893 |
---|---|
oai_identifier_str |
oai:https://periodicos.uninove.br:article/12079 |
network_acronym_str |
RBM-1 |
network_name_str |
REMark - Revista Brasileira de Marketing |
repository_id_str |
|
spelling |
Cultural Meanings Construction: An Analysis of the Organic Grape Juice MarketConstrução de Significados Culturais: uma Análise do Mercado de Suco de Uva OrgânicoMarket; Cultural Meanings; Grape Juice; Organic Food.Mercado; Significados Culturais; Suco de Uva; Alimentos OrgânicosRegarding the meanings networks that involve markets, this research aims to analyze cultural meanings production in the organic grape juice market, involving consumers and producers agents. It was adopted a qualitative approach with an interpretative character by interviews with 25 consumers and producers. Cultural meanings construction description and analysis involved the socio-cultural context, interaction between agents (producers and consumers) and meanings assigned by each agent. Organics are meant as food for both agents. However, others meanings associated to organics operate in dichotomic levels. It results in a non-homogeneous network between producers and consumers, reflecting the different cultural universe of each agent. These results mainly contribute in understanding the patterns of production and consumption around the food market. The lack of consolidated networks of meanings limit the construction and establishment of organic products market structures.Com um olhar voltado para as redes de significados que envolvem os mercados, o estudo teve como objetivo analisar a construo de significados culturais no mercado de suco de uva orgnico, pelos agentes produtores e consumidores. Utilizou-se uma abordagem qualitativa de carter interpretativo, por meio de entrevistas junto a 25 consumidores e produtores. A descrio e anlise dos significados culturais considerou o contexto scio-histrico, as interaes entre os agentes (produtores e consumidores) e os significados construdos por cada um dos agentes. Orgnicos so significados como alimento por ambos os agentes, contudo, os demais significados no formam uma rede homognea entre produtores e consumidores. Observa-se que a construo de significados opera em nveis dicotmicos - reflexo do universo cultural de cada agente. Estes resultados contribuem principalmente na compreenso dos padres de produo e consumo que regem o mercado de alimentos, visto que a ausncia de redes de significados consolidadas limita a construo e concretizao de estruturas de mercado de produtos orgnicos. Universidade Nove de Julho - Uninove2015-04-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1207910.5585/remark.v14i1.2734ReMark - Revista Brasileira de Marketing; v. 14, n. 1 (2015): Janeiro - Março; 97-1092177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12079/5723Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessDalmoro, Marlon2019-02-19T17:42:22Zoai:https://periodicos.uninove.br:article/12079Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-19T17:42:22REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
Cultural Meanings Construction: An Analysis of the Organic Grape Juice Market Construção de Significados Culturais: uma Análise do Mercado de Suco de Uva Orgânico |
title |
Cultural Meanings Construction: An Analysis of the Organic Grape Juice Market |
spellingShingle |
Cultural Meanings Construction: An Analysis of the Organic Grape Juice Market Dalmoro, Marlon Market; Cultural Meanings; Grape Juice; Organic Food. Mercado; Significados Culturais; Suco de Uva; Alimentos Orgânicos |
title_short |
Cultural Meanings Construction: An Analysis of the Organic Grape Juice Market |
title_full |
Cultural Meanings Construction: An Analysis of the Organic Grape Juice Market |
title_fullStr |
Cultural Meanings Construction: An Analysis of the Organic Grape Juice Market |
title_full_unstemmed |
Cultural Meanings Construction: An Analysis of the Organic Grape Juice Market |
title_sort |
Cultural Meanings Construction: An Analysis of the Organic Grape Juice Market |
author |
Dalmoro, Marlon |
author_facet |
Dalmoro, Marlon |
author_role |
author |
dc.contributor.author.fl_str_mv |
Dalmoro, Marlon |
dc.subject.por.fl_str_mv |
Market; Cultural Meanings; Grape Juice; Organic Food. Mercado; Significados Culturais; Suco de Uva; Alimentos Orgânicos |
topic |
Market; Cultural Meanings; Grape Juice; Organic Food. Mercado; Significados Culturais; Suco de Uva; Alimentos Orgânicos |
description |
Regarding the meanings networks that involve markets, this research aims to analyze cultural meanings production in the organic grape juice market, involving consumers and producers agents. It was adopted a qualitative approach with an interpretative character by interviews with 25 consumers and producers. Cultural meanings construction description and analysis involved the socio-cultural context, interaction between agents (producers and consumers) and meanings assigned by each agent. Organics are meant as food for both agents. However, others meanings associated to organics operate in dichotomic levels. It results in a non-homogeneous network between producers and consumers, reflecting the different cultural universe of each agent. These results mainly contribute in understanding the patterns of production and consumption around the food market. The lack of consolidated networks of meanings limit the construction and establishment of organic products market structures. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-04-23 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12079 10.5585/remark.v14i1.2734 |
url |
https://periodicos.uninove.br/remark/article/view/12079 |
identifier_str_mv |
10.5585/remark.v14i1.2734 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12079/5723 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
ReMark - Revista Brasileira de Marketing; v. 14, n. 1 (2015): Janeiro - Março; 97-109 2177-5184 reponame:REMark - Revista Brasileira de Marketing instname:Universidade Nove de Julho (UNINOVE) instacron:RBM |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
RBM |
institution |
RBM |
reponame_str |
REMark - Revista Brasileira de Marketing |
collection |
REMark - Revista Brasileira de Marketing |
repository.name.fl_str_mv |
REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org |
_version_ |
1799138641560207360 |