Lisboa Desporto: how to attract and maintain motivated non-professional athletes

• Autor(a) principal: Martins, Inês Alexandra Henriques
• Data de Publicação: 2018
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/18406
• topic: Sport participation; Physical activity; Motivations; Barriers; Limitations; Gestão de marketing; Prática desportiva; Exercício físico; Motivação; Abandono; Lisboa - Portugal

As part of the application for Lisbon – European Capital of Sport 2021 developed in partnership between INDEG-ISCTE-IUL and the City Council, this study aims to analyse the determinants that people face when practising physical activity or sport. The positive outcomes from practising sport and physical activity are vast and vary from health related factors to psychological factors. Despite the attempts made nationally and by the EU, the active population practising sport or physical activity still is lower than expected. Therefore, this study contributes to the clarification of motivations and constraints that influence different genders and age range to practise sport and physical activity. This way, adequate policies and strategies can be developed and applied. After the literature review, the main factors, widely used to explain participation were identified. In fact, they were divided into three main dimensions: Motivations, Individuals’ limitations and environmental barriers. Data was collected from professionals directly related to physical activity and sport participation in Lisbon. Through the statistical analysis, the information was segmented, and conclusions regarding the differences between gender and age ranges were drawled. It was concluded that the months where the abandonment is higher, regardless age or gender, are January and February. Concerning the sport and physical activity determinants: it were found differences in gender for all determinants, it were found differences in all determinants, with the exception of environmental barriers, for different age ranges.