The Internet Imperative
| Main Author: | |
|---|---|
| Publication Date: | 2014 |
| Format: | Article |
| Language: | eng |
| Source: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
| Download full: | http://journals.openedition.org/cp/411 |
Summary: | A large part of the public relations industry is now actively involved in some form of, or the management of, what is described as social media (Curtis et al 2009).In addition, a significant proportion of academic papers and not a small part of student and practitioner education is devoted to internet mediated communications studies. “On the skills side,” noted long time academician Kevin Maloney, “the rise of new media is the revolutionary change.” (Maloney 2010).This paper takes this as a theme to explore both the practice and more fundamental drivers that can be explored by the public relations industry and academia. |
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The Internet Imperativesocial mediapublic relations in industryinternet powerA large part of the public relations industry is now actively involved in some form of, or the management of, what is described as social media (Curtis et al 2009).In addition, a significant proportion of academic papers and not a small part of student and practitioner education is devoted to internet mediated communications studies. “On the skills side,” noted long time academician Kevin Maloney, “the rise of new media is the revolutionary change.” (Maloney 2010).This paper takes this as a theme to explore both the practice and more fundamental drivers that can be explored by the public relations industry and academia.Escola Superior de Comunicação SocialComunicação pública2014-01-16info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttp://journals.openedition.org/cp/411oai:revues.org:cp/411engurn:doi:10.4000/cp.411http://journals.openedition.org/cp/411Phillips, Davidinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2022-11-24T11:07:42Zoai:revues.org:cp/411Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:14:31.642128Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
| dc.title.none.fl_str_mv |
The Internet Imperative |
| title |
The Internet Imperative |
| spellingShingle |
The Internet Imperative Phillips, David social media public relations in industry internet power |
| title_short |
The Internet Imperative |
| title_full |
The Internet Imperative |
| title_fullStr |
The Internet Imperative |
| title_full_unstemmed |
The Internet Imperative |
| title_sort |
The Internet Imperative |
| author |
Phillips, David |
| author_facet |
Phillips, David |
| author_role |
author |
| dc.contributor.author.fl_str_mv |
Phillips, David |
| dc.subject.por.fl_str_mv |
social media public relations in industry internet power |
| topic |
social media public relations in industry internet power |
| description |
A large part of the public relations industry is now actively involved in some form of, or the management of, what is described as social media (Curtis et al 2009).In addition, a significant proportion of academic papers and not a small part of student and practitioner education is devoted to internet mediated communications studies. “On the skills side,” noted long time academician Kevin Maloney, “the rise of new media is the revolutionary change.” (Maloney 2010).This paper takes this as a theme to explore both the practice and more fundamental drivers that can be explored by the public relations industry and academia. |
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2014 |
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2014-01-16 |
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info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/article |
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article |
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publishedVersion |
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http://journals.openedition.org/cp/411 oai:revues.org:cp/411 |
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http://journals.openedition.org/cp/411 |
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oai:revues.org:cp/411 |
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eng |
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eng |
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urn:doi:10.4000/cp.411 http://journals.openedition.org/cp/411 |
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info:eu-repo/semantics/openAccess |
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openAccess |
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Escola Superior de Comunicação Social Comunicação pública |
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Escola Superior de Comunicação Social Comunicação pública |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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