Modality-Specific Effects of Perceptual Load in Multimedia Processing
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.17645/mac.v7i4.2388 |
Resumo: | Digital media are sensory-rich, multimodal, and often highly interactive. An extensive collection of theories and models within the field of media psychology assume the multimodal nature of media stimuli, yet there is current ambiguity as to the independent contributions of visual and auditory content to message complexity and to resource availability in the human processing system. In this article, we argue that explicating the concepts of perceptual and cognitive load can create progress toward a deeper understanding of modality-specific effects in media processing. In addition, we report findings from an experiment showing that perceptual load leads to modality-specific reductions in resource availability, whereas cognitive load leads to a modality-general reduction in resource availability. We conclude with a brief discussion regarding the critical importance of separating modality-specific forms of load in an increasingly multisensory media environment. |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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7160 |
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Modality-Specific Effects of Perceptual Load in Multimedia Processingmedia psychology; modality; multimedia processing; perceptual load; resource availabilityDigital media are sensory-rich, multimodal, and often highly interactive. An extensive collection of theories and models within the field of media psychology assume the multimodal nature of media stimuli, yet there is current ambiguity as to the independent contributions of visual and auditory content to message complexity and to resource availability in the human processing system. In this article, we argue that explicating the concepts of perceptual and cognitive load can create progress toward a deeper understanding of modality-specific effects in media processing. In addition, we report findings from an experiment showing that perceptual load leads to modality-specific reductions in resource availability, whereas cognitive load leads to a modality-general reduction in resource availability. We conclude with a brief discussion regarding the critical importance of separating modality-specific forms of load in an increasingly multisensory media environment.Cogitatio2019-12-20info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.17645/mac.v7i4.2388oai:ojs.cogitatiopress.com:article/2388Media and Communication; Vol 7, No 4 (2019): Video Games as Demanding Technologies; 149-1652183-2439reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://www.cogitatiopress.com/mediaandcommunication/article/view/2388https://doi.org/10.17645/mac.v7i4.2388https://www.cogitatiopress.com/mediaandcommunication/article/view/2388/2388https://www.cogitatiopress.com/mediaandcommunication/article/downloadSuppFile/2388/679Copyright (c) 2019 Jacob Taylor Fisher, Frederic René Hopp, René Weberhttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessFisher, Jacob TaylorHopp, Frederic RenéWeber, René2022-12-20T10:57:51Zoai:ojs.cogitatiopress.com:article/2388Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:20:33.641163Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Modality-Specific Effects of Perceptual Load in Multimedia Processing |
title |
Modality-Specific Effects of Perceptual Load in Multimedia Processing |
spellingShingle |
Modality-Specific Effects of Perceptual Load in Multimedia Processing Fisher, Jacob Taylor media psychology; modality; multimedia processing; perceptual load; resource availability |
title_short |
Modality-Specific Effects of Perceptual Load in Multimedia Processing |
title_full |
Modality-Specific Effects of Perceptual Load in Multimedia Processing |
title_fullStr |
Modality-Specific Effects of Perceptual Load in Multimedia Processing |
title_full_unstemmed |
Modality-Specific Effects of Perceptual Load in Multimedia Processing |
title_sort |
Modality-Specific Effects of Perceptual Load in Multimedia Processing |
author |
Fisher, Jacob Taylor |
author_facet |
Fisher, Jacob Taylor Hopp, Frederic René Weber, René |
author_role |
author |
author2 |
Hopp, Frederic René Weber, René |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Fisher, Jacob Taylor Hopp, Frederic René Weber, René |
dc.subject.por.fl_str_mv |
media psychology; modality; multimedia processing; perceptual load; resource availability |
topic |
media psychology; modality; multimedia processing; perceptual load; resource availability |
description |
Digital media are sensory-rich, multimodal, and often highly interactive. An extensive collection of theories and models within the field of media psychology assume the multimodal nature of media stimuli, yet there is current ambiguity as to the independent contributions of visual and auditory content to message complexity and to resource availability in the human processing system. In this article, we argue that explicating the concepts of perceptual and cognitive load can create progress toward a deeper understanding of modality-specific effects in media processing. In addition, we report findings from an experiment showing that perceptual load leads to modality-specific reductions in resource availability, whereas cognitive load leads to a modality-general reduction in resource availability. We conclude with a brief discussion regarding the critical importance of separating modality-specific forms of load in an increasingly multisensory media environment. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-12-20 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.17645/mac.v7i4.2388 oai:ojs.cogitatiopress.com:article/2388 |
url |
https://doi.org/10.17645/mac.v7i4.2388 |
identifier_str_mv |
oai:ojs.cogitatiopress.com:article/2388 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://www.cogitatiopress.com/mediaandcommunication/article/view/2388 https://doi.org/10.17645/mac.v7i4.2388 https://www.cogitatiopress.com/mediaandcommunication/article/view/2388/2388 https://www.cogitatiopress.com/mediaandcommunication/article/downloadSuppFile/2388/679 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2019 Jacob Taylor Fisher, Frederic René Hopp, René Weber http://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2019 Jacob Taylor Fisher, Frederic René Hopp, René Weber http://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Cogitatio |
publisher.none.fl_str_mv |
Cogitatio |
dc.source.none.fl_str_mv |
Media and Communication; Vol 7, No 4 (2019): Video Games as Demanding Technologies; 149-165 2183-2439 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799130654098587648 |