Consumer reactions to pay-what-you-want and name-your-own-price mechanisms

Detalhes bibliográficos
Autor(a) principal: Wagner, Rafael Luis
Data de Publicação: 2022
Outros Autores: Pacheco, Natalia Araujo, Basso, Kenny, Rech, Eduardo, Pinto, Diego Costa
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/130401
Resumo: Wagner, R. L., Pacheco, N. A., Basso, K., Rech, E., & Pinto, D. C. (2022). Consumer reactions to pay-what-you-want and name-your-own-price mechanisms. Journal of Consumer Behaviour, 21(4), 641-652. https://doi.org/10.1002/cb.2019 ------Funding information: Fundação para a Ciência e a Tecnologia, Grant/Award Number: DSAIPA/DS/0113/2019
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spelling Consumer reactions to pay-what-you-want and name-your-own-price mechanismsSocial PsychologyApplied PsychologySDG 8 - Decent Work and Economic GrowthWagner, R. L., Pacheco, N. A., Basso, K., Rech, E., & Pinto, D. C. (2022). Consumer reactions to pay-what-you-want and name-your-own-price mechanisms. Journal of Consumer Behaviour, 21(4), 641-652. https://doi.org/10.1002/cb.2019 ------Funding information: Fundação para a Ciência e a Tecnologia, Grant/Award Number: DSAIPA/DS/0113/2019Pay-what-you-want (PWYW) and name-your-own-price (NYOP) participative pricing mechanisms are becoming more popular among firms. In response, researchers have examined separate outcomes for each mechanism. However, questions remain, especially regarding which mechanism is most beneficial for consumers and companies. Therefore, our main objective is to investigate the role of these participative pricing mechanisms on consumers' pricing satisfaction, pain of payment, and amount of money they intend to pay. We also explore perceived control as mediating the effect of pricing mechanism on pricing satisfaction and pain of payment. Results from two experimental studies indicate that consumers are more satisfied with the pricing mechanism and feel less pain of payment under PWYW offers rather than under NYOP offers, but they intend to pay less than they would have paid for NYOP. External reference prices (ERPs) act as a boundary condition. That is, in both PWYW and NYOP pricing conditions, when retailers use ERPs, consumers intend to pay more but they are less satisfied with pricing and feel more pain of payment. The article concludes with implications for retailers using participative pricing.Information Management Research Center (MagIC) - NOVA Information Management SchoolNOVA Information Management School (NOVA IMS)RUNWagner, Rafael LuisPacheco, Natalia AraujoBasso, KennyRech, EduardoPinto, Diego Costa2023-03-12T01:32:31Z2022-07-012022-07-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article12application/pdfhttp://hdl.handle.net/10362/130401eng1472-0817PURE: 35913998https://doi.org/10.1002/cb.2019info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-10T16:04:10ZPortal AgregadorONG
dc.title.none.fl_str_mv Consumer reactions to pay-what-you-want and name-your-own-price mechanisms
title Consumer reactions to pay-what-you-want and name-your-own-price mechanisms
spellingShingle Consumer reactions to pay-what-you-want and name-your-own-price mechanisms
Wagner, Rafael Luis
Social Psychology
Applied Psychology
SDG 8 - Decent Work and Economic Growth
title_short Consumer reactions to pay-what-you-want and name-your-own-price mechanisms
title_full Consumer reactions to pay-what-you-want and name-your-own-price mechanisms
title_fullStr Consumer reactions to pay-what-you-want and name-your-own-price mechanisms
title_full_unstemmed Consumer reactions to pay-what-you-want and name-your-own-price mechanisms
title_sort Consumer reactions to pay-what-you-want and name-your-own-price mechanisms
author Wagner, Rafael Luis
author_facet Wagner, Rafael Luis
Pacheco, Natalia Araujo
Basso, Kenny
Rech, Eduardo
Pinto, Diego Costa
author_role author
author2 Pacheco, Natalia Araujo
Basso, Kenny
Rech, Eduardo
Pinto, Diego Costa
author2_role author
author
author
author
dc.contributor.none.fl_str_mv Information Management Research Center (MagIC) - NOVA Information Management School
NOVA Information Management School (NOVA IMS)
RUN
dc.contributor.author.fl_str_mv Wagner, Rafael Luis
Pacheco, Natalia Araujo
Basso, Kenny
Rech, Eduardo
Pinto, Diego Costa
dc.subject.por.fl_str_mv Social Psychology
Applied Psychology
SDG 8 - Decent Work and Economic Growth
topic Social Psychology
Applied Psychology
SDG 8 - Decent Work and Economic Growth
description Wagner, R. L., Pacheco, N. A., Basso, K., Rech, E., & Pinto, D. C. (2022). Consumer reactions to pay-what-you-want and name-your-own-price mechanisms. Journal of Consumer Behaviour, 21(4), 641-652. https://doi.org/10.1002/cb.2019 ------Funding information: Fundação para a Ciência e a Tecnologia, Grant/Award Number: DSAIPA/DS/0113/2019
publishDate 2022
dc.date.none.fl_str_mv 2022-07-01
2022-07-01T00:00:00Z
2023-03-12T01:32:31Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/130401
url http://hdl.handle.net/10362/130401
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 1472-0817
PURE: 35913998
https://doi.org/10.1002/cb.2019
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 12
application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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