Language and Identity in Multimodal Text

Detalhes bibliográficos
Autor(a) principal: Pruekchaikul, Korapat
Data de Publicação: 2017
Outros Autores: Marques, Isabelle Simões
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/113591
Resumo: UID/LIN/03213/2013
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spelling Language and Identity in Multimodal TextCase Study of Tailand´s Bank PamphletMultimodal DiscourseLanguage and IdentitySocio-Discursive InteractionismGrammar of Visual DesignActantial Model,hai Bank PamphletsUID/LIN/03213/2013With the main objective of presenting a linguistic model for the analysis of identity construction in multimodal texts, particularly in advertising, this article attempts to integrate three theoretical frameworks, namely the types of discourse of the Socio-Discursive Interactionism, Greimas’ actantial roles and the symbolic processes of the Grammar of Visual Design proposed by Kress & van Leeuwen. The first two theories are used to analyze verbal language form whereas the third is exclusively for images in advertising. The data sample is a Thai bank pamphlet of Siam Commercial Bank, collected in Bangkok, Thailand, in June, 2015. According to the data analysis, the theoretical frameworks employed here proves that identity, the psychological product, exists in the human mind and can be indexed by language in interaction. Also, the analysis found that identity could be projected as multimodally as language manifestation, of which forms are not only verbal but also pictorial.Centro de Linguística da UNL (CLUNL)RUNPruekchaikul, KorapatMarques, Isabelle Simões2021-03-09T23:48:52Z2017-01-012017-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article24application/pdfhttp://hdl.handle.net/10362/113591engPURE: 12465438info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:56:31Zoai:run.unl.pt:10362/113591Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:42:20.161363Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Language and Identity in Multimodal Text
Case Study of Tailand´s Bank Pamphlet
title Language and Identity in Multimodal Text
spellingShingle Language and Identity in Multimodal Text
Pruekchaikul, Korapat
Multimodal Discourse
Language and Identity
Socio-Discursive Interactionism
Grammar of Visual Design
Actantial Model,
hai Bank Pamphlets
title_short Language and Identity in Multimodal Text
title_full Language and Identity in Multimodal Text
title_fullStr Language and Identity in Multimodal Text
title_full_unstemmed Language and Identity in Multimodal Text
title_sort Language and Identity in Multimodal Text
author Pruekchaikul, Korapat
author_facet Pruekchaikul, Korapat
Marques, Isabelle Simões
author_role author
author2 Marques, Isabelle Simões
author2_role author
dc.contributor.none.fl_str_mv Centro de Linguística da UNL (CLUNL)
RUN
dc.contributor.author.fl_str_mv Pruekchaikul, Korapat
Marques, Isabelle Simões
dc.subject.por.fl_str_mv Multimodal Discourse
Language and Identity
Socio-Discursive Interactionism
Grammar of Visual Design
Actantial Model,
hai Bank Pamphlets
topic Multimodal Discourse
Language and Identity
Socio-Discursive Interactionism
Grammar of Visual Design
Actantial Model,
hai Bank Pamphlets
description UID/LIN/03213/2013
publishDate 2017
dc.date.none.fl_str_mv 2017-01-01
2017-01-01T00:00:00Z
2021-03-09T23:48:52Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/113591
url http://hdl.handle.net/10362/113591
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv PURE: 12465438
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 24
application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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