Beyond information seeking: consumers’ online deliberation about the risks and benefits of red meat
Autor(a) principal: | |
---|---|
Data de Publicação: | 2014 |
Outros Autores: | , , , , , , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10071/8033 |
Resumo: | Successfully engaging consumers in a dialogue may provide opportunities for better tailored and more effective communication about food-related risks and benefits. Using an online deliberation concept and software, VIZZATA™, we explored the validity of a behavioral measure of deliberation in an online environment in the context of consumers’ perceptions and information seeking about the risks and benefits of red meat. Participants from Belgium, Portugal and the United Kingdom (n = 150) were given the opportunity to engage in an asynchronous interaction with the research team about the information provided. Online deliberation was operationalized as an individual metric based on the number of questions asked in relation to the information, the number of comments left, the number of glossary terms accessed, and the time spent on deliberative activity. This operationalization provided a coherent measure of deliberation which was positively correlated with information recall about the risks and benefits of red meat. Participants who perceived the information about red meat risks and benefits as too complex engaged less with the information. The study herewith presents a novel method of investigating consumers’ deliberation about food issues that conceptualizes consumer engagement as more than just information seeking. |
id |
RCAP_11a895c048f7dac33a296499aae99a60 |
---|---|
oai_identifier_str |
oai:repositorio.iscte-iul.pt:10071/8033 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
|
spelling |
Beyond information seeking: consumers’ online deliberation about the risks and benefits of red meatConsumerInformation seekingOnline deliberationRed meatRisk–benefit communicationSuccessfully engaging consumers in a dialogue may provide opportunities for better tailored and more effective communication about food-related risks and benefits. Using an online deliberation concept and software, VIZZATA™, we explored the validity of a behavioral measure of deliberation in an online environment in the context of consumers’ perceptions and information seeking about the risks and benefits of red meat. Participants from Belgium, Portugal and the United Kingdom (n = 150) were given the opportunity to engage in an asynchronous interaction with the research team about the information provided. Online deliberation was operationalized as an individual metric based on the number of questions asked in relation to the information, the number of comments left, the number of glossary terms accessed, and the time spent on deliberative activity. This operationalization provided a coherent measure of deliberation which was positively correlated with information recall about the risks and benefits of red meat. Participants who perceived the information about red meat risks and benefits as too complex engaged less with the information. The study herewith presents a novel method of investigating consumers’ deliberation about food issues that conceptualizes consumer engagement as more than just information seeking.Elsevier2014-12-09T12:06:45Z2015-01-01T00:00:00Z20152019-05-02T10:03:55Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10071/8033eng0950-329310.1016/j.foodqual.2014.07.011Rutsaert, P.Barnett, J.Gaspar, R.Marcu, A.Pieniak, Z.Seibt, C.Lima, M. L.Flecther, D.Verbeke, W.info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-25T17:24:00ZPortal AgregadorONG |
dc.title.none.fl_str_mv |
Beyond information seeking: consumers’ online deliberation about the risks and benefits of red meat |
title |
Beyond information seeking: consumers’ online deliberation about the risks and benefits of red meat |
spellingShingle |
Beyond information seeking: consumers’ online deliberation about the risks and benefits of red meat Rutsaert, P. Consumer Information seeking Online deliberation Red meat Risk–benefit communication |
title_short |
Beyond information seeking: consumers’ online deliberation about the risks and benefits of red meat |
title_full |
Beyond information seeking: consumers’ online deliberation about the risks and benefits of red meat |
title_fullStr |
Beyond information seeking: consumers’ online deliberation about the risks and benefits of red meat |
title_full_unstemmed |
Beyond information seeking: consumers’ online deliberation about the risks and benefits of red meat |
title_sort |
Beyond information seeking: consumers’ online deliberation about the risks and benefits of red meat |
author |
Rutsaert, P. |
author_facet |
Rutsaert, P. Barnett, J. Gaspar, R. Marcu, A. Pieniak, Z. Seibt, C. Lima, M. L. Flecther, D. Verbeke, W. |
author_role |
author |
author2 |
Barnett, J. Gaspar, R. Marcu, A. Pieniak, Z. Seibt, C. Lima, M. L. Flecther, D. Verbeke, W. |
author2_role |
author author author author author author author author |
dc.contributor.author.fl_str_mv |
Rutsaert, P. Barnett, J. Gaspar, R. Marcu, A. Pieniak, Z. Seibt, C. Lima, M. L. Flecther, D. Verbeke, W. |
dc.subject.por.fl_str_mv |
Consumer Information seeking Online deliberation Red meat Risk–benefit communication |
topic |
Consumer Information seeking Online deliberation Red meat Risk–benefit communication |
description |
Successfully engaging consumers in a dialogue may provide opportunities for better tailored and more effective communication about food-related risks and benefits. Using an online deliberation concept and software, VIZZATA™, we explored the validity of a behavioral measure of deliberation in an online environment in the context of consumers’ perceptions and information seeking about the risks and benefits of red meat. Participants from Belgium, Portugal and the United Kingdom (n = 150) were given the opportunity to engage in an asynchronous interaction with the research team about the information provided. Online deliberation was operationalized as an individual metric based on the number of questions asked in relation to the information, the number of comments left, the number of glossary terms accessed, and the time spent on deliberative activity. This operationalization provided a coherent measure of deliberation which was positively correlated with information recall about the risks and benefits of red meat. Participants who perceived the information about red meat risks and benefits as too complex engaged less with the information. The study herewith presents a novel method of investigating consumers’ deliberation about food issues that conceptualizes consumer engagement as more than just information seeking. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-12-09T12:06:45Z 2015-01-01T00:00:00Z 2015 2019-05-02T10:03:55Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10071/8033 |
url |
http://hdl.handle.net/10071/8033 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
0950-3293 10.1016/j.foodqual.2014.07.011 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Elsevier |
publisher.none.fl_str_mv |
Elsevier |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
|
repository.mail.fl_str_mv |
|
_version_ |
1777303943822442496 |