The evolving role of medical affairs in the pharma industry: a paradox perspective
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/134295 |
Resumo: | Purpose: The purpose of this work is to answer the following research question: how do changes in the scope of a job role confront its occupants with paradoxical challenges? With this in mind, I use the specific example of the medical role in the pharma industry, and provide a deeper understanding of how this function works, the several paradoxes medical face and predict what would be the best approach to manage these and the set of skills to develop in order to do so. Method: All the heads of medical in the region of Europe and Canada of a pharma biotech organization were interviewed (seven) and then applied inductive research and the systematic approach by Gioia, Corley and Hamilton (2012). Findings: For medical to succeed and become a primary strategic pillar in a pharma organization they should excel in transcendence and invest as core skills in project management, business acumen and clear communication, together with the already present scientific expertise. Originality/value: This study aims to explore how a change in a role due to a heavily disrupted marketplace setting raises paradoxical questions using the example of Healthcare and proposing a model to succeed in it. |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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7160 |
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The evolving role of medical affairs in the pharma industry: a paradox perspectivePharma industryParadox perspectiveDomínio/Área Científica: Ciências Sociais: Economia e GestãoPurpose: The purpose of this work is to answer the following research question: how do changes in the scope of a job role confront its occupants with paradoxical challenges? With this in mind, I use the specific example of the medical role in the pharma industry, and provide a deeper understanding of how this function works, the several paradoxes medical face and predict what would be the best approach to manage these and the set of skills to develop in order to do so. Method: All the heads of medical in the region of Europe and Canada of a pharma biotech organization were interviewed (seven) and then applied inductive research and the systematic approach by Gioia, Corley and Hamilton (2012). Findings: For medical to succeed and become a primary strategic pillar in a pharma organization they should excel in transcendence and invest as core skills in project management, business acumen and clear communication, together with the already present scientific expertise. Originality/value: This study aims to explore how a change in a role due to a heavily disrupted marketplace setting raises paradoxical questions using the example of Healthcare and proposing a model to succeed in it.Cunha, Miguel Pina eRUNGomes, Ana Rita Parracho Lau2021-09-272025-10-01T00:00:00Z2021-09-27T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/134295TID:202768678enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:12:46Zoai:run.unl.pt:10362/134295Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:48:03.629522Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The evolving role of medical affairs in the pharma industry: a paradox perspective |
title |
The evolving role of medical affairs in the pharma industry: a paradox perspective |
spellingShingle |
The evolving role of medical affairs in the pharma industry: a paradox perspective Gomes, Ana Rita Parracho Lau Pharma industry Paradox perspective Domínio/Área Científica: Ciências Sociais: Economia e Gestão |
title_short |
The evolving role of medical affairs in the pharma industry: a paradox perspective |
title_full |
The evolving role of medical affairs in the pharma industry: a paradox perspective |
title_fullStr |
The evolving role of medical affairs in the pharma industry: a paradox perspective |
title_full_unstemmed |
The evolving role of medical affairs in the pharma industry: a paradox perspective |
title_sort |
The evolving role of medical affairs in the pharma industry: a paradox perspective |
author |
Gomes, Ana Rita Parracho Lau |
author_facet |
Gomes, Ana Rita Parracho Lau |
author_role |
author |
dc.contributor.none.fl_str_mv |
Cunha, Miguel Pina e RUN |
dc.contributor.author.fl_str_mv |
Gomes, Ana Rita Parracho Lau |
dc.subject.por.fl_str_mv |
Pharma industry Paradox perspective Domínio/Área Científica: Ciências Sociais: Economia e Gestão |
topic |
Pharma industry Paradox perspective Domínio/Área Científica: Ciências Sociais: Economia e Gestão |
description |
Purpose: The purpose of this work is to answer the following research question: how do changes in the scope of a job role confront its occupants with paradoxical challenges? With this in mind, I use the specific example of the medical role in the pharma industry, and provide a deeper understanding of how this function works, the several paradoxes medical face and predict what would be the best approach to manage these and the set of skills to develop in order to do so. Method: All the heads of medical in the region of Europe and Canada of a pharma biotech organization were interviewed (seven) and then applied inductive research and the systematic approach by Gioia, Corley and Hamilton (2012). Findings: For medical to succeed and become a primary strategic pillar in a pharma organization they should excel in transcendence and invest as core skills in project management, business acumen and clear communication, together with the already present scientific expertise. Originality/value: This study aims to explore how a change in a role due to a heavily disrupted marketplace setting raises paradoxical questions using the example of Healthcare and proposing a model to succeed in it. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-09-27 2021-09-27T00:00:00Z 2025-10-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/134295 TID:202768678 |
url |
http://hdl.handle.net/10362/134295 |
identifier_str_mv |
TID:202768678 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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info:eu-repo/semantics/embargoedAccess |
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embargoedAccess |
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application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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