Do hostels play a role in pleasing Millennial travellers? The Portuguese case
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/11328/3671 |
Resumo: | Abstract Purpose – The purpose of this paper is to identify the best hostel practices and trends, and to evaluate and discuss how they are keeping up with the present demand created by the Millennials market. Design/methodology/approach – Methodological approach is based on two complementary qualitative methods: ethnographic participant observation and netnography. Portuguese hostels are the target of this study, as they are considered some of the best in the world. First, a fieldwork was conducted in three top-rated hostels in Lisbon, aiming to immerse in hostel’s environment. Then, 300 online reviews were analysed to identify what customers value the most in those services. Data interpretation was done through a content analysis crossing supply-demand perspectives. Findings – Results indicate that, while staying in a hostel, the Millennials want to: meet people, engage in activities and events, have local experiences, feel comfortable/at home, get good value for money and enjoy the convenience. In return, hostels play an important role in hospitality industry by pleasing the Millennials, by offering: central location, an interactive atmosphere, functional facilities, well-planned design and decoration, a set of activities and events and personal treatment. Originality/value – This paper is one of the few to describe Millennials’ travel behaviour towards hostels’ services. |
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Do hostels play a role in pleasing Millennial travellers? The Portuguese casePortugalHospitalityConsumer trendsMillennialsConsumer behaviourHostelsAbstract Purpose – The purpose of this paper is to identify the best hostel practices and trends, and to evaluate and discuss how they are keeping up with the present demand created by the Millennials market. Design/methodology/approach – Methodological approach is based on two complementary qualitative methods: ethnographic participant observation and netnography. Portuguese hostels are the target of this study, as they are considered some of the best in the world. First, a fieldwork was conducted in three top-rated hostels in Lisbon, aiming to immerse in hostel’s environment. Then, 300 online reviews were analysed to identify what customers value the most in those services. Data interpretation was done through a content analysis crossing supply-demand perspectives. Findings – Results indicate that, while staying in a hostel, the Millennials want to: meet people, engage in activities and events, have local experiences, feel comfortable/at home, get good value for money and enjoy the convenience. In return, hostels play an important role in hospitality industry by pleasing the Millennials, by offering: central location, an interactive atmosphere, functional facilities, well-planned design and decoration, a set of activities and events and personal treatment. Originality/value – This paper is one of the few to describe Millennials’ travel behaviour towards hostels’ services.Emerald Publishing Limited2021-10-08T10:38:07Z2018-01-01T00:00:00Z2018info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/11328/3671eng2055-591110.1108/JTF-12-2017-0054Veríssimo, MedéiaCosta, Carlosinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-06-15T02:12:11ZPortal AgregadorONG |
dc.title.none.fl_str_mv |
Do hostels play a role in pleasing Millennial travellers? The Portuguese case |
title |
Do hostels play a role in pleasing Millennial travellers? The Portuguese case |
spellingShingle |
Do hostels play a role in pleasing Millennial travellers? The Portuguese case Veríssimo, Medéia Portugal Hospitality Consumer trends Millennials Consumer behaviour Hostels |
title_short |
Do hostels play a role in pleasing Millennial travellers? The Portuguese case |
title_full |
Do hostels play a role in pleasing Millennial travellers? The Portuguese case |
title_fullStr |
Do hostels play a role in pleasing Millennial travellers? The Portuguese case |
title_full_unstemmed |
Do hostels play a role in pleasing Millennial travellers? The Portuguese case |
title_sort |
Do hostels play a role in pleasing Millennial travellers? The Portuguese case |
author |
Veríssimo, Medéia |
author_facet |
Veríssimo, Medéia Costa, Carlos |
author_role |
author |
author2 |
Costa, Carlos |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Veríssimo, Medéia Costa, Carlos |
dc.subject.por.fl_str_mv |
Portugal Hospitality Consumer trends Millennials Consumer behaviour Hostels |
topic |
Portugal Hospitality Consumer trends Millennials Consumer behaviour Hostels |
description |
Abstract Purpose – The purpose of this paper is to identify the best hostel practices and trends, and to evaluate and discuss how they are keeping up with the present demand created by the Millennials market. Design/methodology/approach – Methodological approach is based on two complementary qualitative methods: ethnographic participant observation and netnography. Portuguese hostels are the target of this study, as they are considered some of the best in the world. First, a fieldwork was conducted in three top-rated hostels in Lisbon, aiming to immerse in hostel’s environment. Then, 300 online reviews were analysed to identify what customers value the most in those services. Data interpretation was done through a content analysis crossing supply-demand perspectives. Findings – Results indicate that, while staying in a hostel, the Millennials want to: meet people, engage in activities and events, have local experiences, feel comfortable/at home, get good value for money and enjoy the convenience. In return, hostels play an important role in hospitality industry by pleasing the Millennials, by offering: central location, an interactive atmosphere, functional facilities, well-planned design and decoration, a set of activities and events and personal treatment. Originality/value – This paper is one of the few to describe Millennials’ travel behaviour towards hostels’ services. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-01-01T00:00:00Z 2018 2021-10-08T10:38:07Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/11328/3671 |
url |
http://hdl.handle.net/11328/3671 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
2055-5911 10.1108/JTF-12-2017-0054 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Emerald Publishing Limited |
publisher.none.fl_str_mv |
Emerald Publishing Limited |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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1777302556079292416 |