Nataría Portuguesa: a business plan for Argentina

Detalhes bibliográficos
Autor(a) principal: Câmara, Maria da Pureza Correia Guedes Iinfante da
Data de Publicação: 2018
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/52153
Resumo: This thesis consists on a Business Plan for the Portuguese custard tarts in Argentina. Nataría Portuguesa is already being implemented and so, this project will serve as a support for the same. After developing the literature review, a description of the business idea was made, followed by a macro-environmental analysis of the country and an analysis of the baked industry specifically. Afterwards, the Business Model Canvas was applied to connect the key elements of the business. The brand positioning was defined to reach target consumers and a communication plan was described. In the end, a financial contextualization was also conducted.
id RCAP_201618fef1250a07b2e43f9709b0af63
oai_identifier_str oai:run.unl.pt:10362/52153
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling Nataría Portuguesa: a business plan for ArgentinaBusiness planCustard tartsBaked goodsArgentinaDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis thesis consists on a Business Plan for the Portuguese custard tarts in Argentina. Nataría Portuguesa is already being implemented and so, this project will serve as a support for the same. After developing the literature review, a description of the business idea was made, followed by a macro-environmental analysis of the country and an analysis of the baked industry specifically. Afterwards, the Business Model Canvas was applied to connect the key elements of the business. The brand positioning was defined to reach target consumers and a communication plan was described. In the end, a financial contextualization was also conducted.Rodrigues, LuisRUNCâmara, Maria da Pureza Correia Guedes Iinfante da2021-06-30T00:30:16Z2018-06-062018-06-06T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/52153TID:201974797enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:25:59Zoai:run.unl.pt:10362/52153Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:32:30.681323Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Nataría Portuguesa: a business plan for Argentina
title Nataría Portuguesa: a business plan for Argentina
spellingShingle Nataría Portuguesa: a business plan for Argentina
Câmara, Maria da Pureza Correia Guedes Iinfante da
Business plan
Custard tarts
Baked goods
Argentina
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Nataría Portuguesa: a business plan for Argentina
title_full Nataría Portuguesa: a business plan for Argentina
title_fullStr Nataría Portuguesa: a business plan for Argentina
title_full_unstemmed Nataría Portuguesa: a business plan for Argentina
title_sort Nataría Portuguesa: a business plan for Argentina
author Câmara, Maria da Pureza Correia Guedes Iinfante da
author_facet Câmara, Maria da Pureza Correia Guedes Iinfante da
author_role author
dc.contributor.none.fl_str_mv Rodrigues, Luis
RUN
dc.contributor.author.fl_str_mv Câmara, Maria da Pureza Correia Guedes Iinfante da
dc.subject.por.fl_str_mv Business plan
Custard tarts
Baked goods
Argentina
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Business plan
Custard tarts
Baked goods
Argentina
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This thesis consists on a Business Plan for the Portuguese custard tarts in Argentina. Nataría Portuguesa is already being implemented and so, this project will serve as a support for the same. After developing the literature review, a description of the business idea was made, followed by a macro-environmental analysis of the country and an analysis of the baked industry specifically. Afterwards, the Business Model Canvas was applied to connect the key elements of the business. The brand positioning was defined to reach target consumers and a communication plan was described. In the end, a financial contextualization was also conducted.
publishDate 2018
dc.date.none.fl_str_mv 2018-06-06
2018-06-06T00:00:00Z
2021-06-30T00:30:16Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/52153
TID:201974797
url http://hdl.handle.net/10362/52153
identifier_str_mv TID:201974797
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799137946988707840

Registros relacionados