Motivations to participate in international trade fairs: the Portuguese experience

Detalhes bibliográficos
Autor(a) principal: Santos, J.
Data de Publicação: 2014
Outros Autores: Mendonça, P.
Tipo de documento: Artigo
Idioma: por
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.22/4890
Resumo: Motivations/barriers to participate in ITF
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spelling Motivations to participate in international trade fairs: the Portuguese experienceInternational trade fairs (ITF)Portuguese exporting SME’sPromotion toolsMotivations/barriers to participate in ITFInternational marketingAims: This study explores the prime motives and barriers that drive or inhibit the Portuguese exporting Small and Medium Enterprises (SMEs) to exhibit at an international trade fair. Study design: Survey, based on a questionnaire sent by email. Place and Duration of Study: 68 Portuguese exporting SMEs, between January and July 2012. Methodology: The present study was conducted in Portugal and sought to examine the firm’s behavior regarding international trade fairs. In the preliminary stage of the research process an informal exploratory study was undertaken. Then, a survey based on a questionnaire sent by email collected the primary data used in the study. Results: The results indicate that a strong motive to exhibit at a trade fair is to reinforce the market presence of the firm, the possibility of finding new ideas and test new products, establish relationships with present and future customers, and enhance the brand image and reputation of the firm. The main barriers to non exhibitors firms were costs, bad previous experiences and lack of resources (financial, personnel and time). Conclusion: A strong motive to exhibit at a trade fair is the reinforcement of the exporter’s market presence, particularly in international markets where the comparativeRepositório Científico do Instituto Politécnico do PortoSantos, J.Mendonça, P.2014-09-02T13:55:21Z20142014-08-31T08:29:08Z2014-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.22/4890porSantos, J.; Mendonça, P.Motivations to Participate in International Trade Fairs: The Portuguese Experience, British Journal of Economics, Management & Trade, 4, 12, 1957-1972, 2014.2278-098X10.9734/BJEMT/2014/11450info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-03-13T12:44:57ZPortal AgregadorONG
dc.title.none.fl_str_mv Motivations to participate in international trade fairs: the Portuguese experience
title Motivations to participate in international trade fairs: the Portuguese experience
spellingShingle Motivations to participate in international trade fairs: the Portuguese experience
Santos, J.
International trade fairs (ITF)
Portuguese exporting SME’s
Promotion tools
title_short Motivations to participate in international trade fairs: the Portuguese experience
title_full Motivations to participate in international trade fairs: the Portuguese experience
title_fullStr Motivations to participate in international trade fairs: the Portuguese experience
title_full_unstemmed Motivations to participate in international trade fairs: the Portuguese experience
title_sort Motivations to participate in international trade fairs: the Portuguese experience
author Santos, J.
author_facet Santos, J.
Mendonça, P.
author_role author
author2 Mendonça, P.
author2_role author
dc.contributor.none.fl_str_mv Repositório Científico do Instituto Politécnico do Porto
dc.contributor.author.fl_str_mv Santos, J.
Mendonça, P.
dc.subject.por.fl_str_mv International trade fairs (ITF)
Portuguese exporting SME’s
Promotion tools
topic International trade fairs (ITF)
Portuguese exporting SME’s
Promotion tools
description Motivations/barriers to participate in ITF
publishDate 2014
dc.date.none.fl_str_mv 2014-09-02T13:55:21Z
2014
2014-08-31T08:29:08Z
2014-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.22/4890
url http://hdl.handle.net/10400.22/4890
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv Santos, J.; Mendonça, P.Motivations to Participate in International Trade Fairs: The Portuguese Experience, British Journal of Economics, Management & Trade, 4, 12, 1957-1972, 2014.
2278-098X
10.9734/BJEMT/2014/11450
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
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instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv
repository.mail.fl_str_mv
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