The Emergence of Native Podcasts in Journalism: Editorial Strategies and Business Opportunities in Latin America
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.17645/mac.v8i2.2699 |
Resumo: | This article analyses the state of the art of podcasting in the new digital landscape as well as the structures, editorial strategies, and business models of native podcasts launched in Latin America over the last few years. To this end, a multiple case study has been made to examine the way new digital outlets are using audio content. This qualitative research is made up of a variety of approaches, such as interviews, online surveys of podcasters, as well as the collection and analysis of secondary data. A specific aim of this comparative study was to include a sample of podcasts produced by thirteen emerging media platforms from eight countries registered in the directory of digital natives conducted by SembraMedia (https://www.sembramedia.org). This is a nonprofit organization dedicated to increasing the diversity and quality of Spanish language content by helping digital media entrepreneurs become more sustainable and successful. Results of this exploratory study reveal that native podcasting in Spanish is still expanding and that where the new media are small in scale, they are more oriented to the full exploitation of the narrative and innovative possibilities of this audio format and do not have responding to their target audiences’ needs as their main priority. These new media are finding different ways to become monetised (mainly content production for clients, sponsored content, sponsorship, consulting services, and advertising) and to make a profit. |
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The Emergence of Native Podcasts in Journalism: Editorial Strategies and Business Opportunities in Latin Americabusiness models; digital native news media; entrepreneurial journalism; online journalism; podcastingThis article analyses the state of the art of podcasting in the new digital landscape as well as the structures, editorial strategies, and business models of native podcasts launched in Latin America over the last few years. To this end, a multiple case study has been made to examine the way new digital outlets are using audio content. This qualitative research is made up of a variety of approaches, such as interviews, online surveys of podcasters, as well as the collection and analysis of secondary data. A specific aim of this comparative study was to include a sample of podcasts produced by thirteen emerging media platforms from eight countries registered in the directory of digital natives conducted by SembraMedia (https://www.sembramedia.org). This is a nonprofit organization dedicated to increasing the diversity and quality of Spanish language content by helping digital media entrepreneurs become more sustainable and successful. Results of this exploratory study reveal that native podcasting in Spanish is still expanding and that where the new media are small in scale, they are more oriented to the full exploitation of the narrative and innovative possibilities of this audio format and do not have responding to their target audiences’ needs as their main priority. These new media are finding different ways to become monetised (mainly content production for clients, sponsored content, sponsorship, consulting services, and advertising) and to make a profit.Cogitatio2020-04-16info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.17645/mac.v8i2.2699oai:ojs.cogitatiopress.com:article/2699Media and Communication; Vol 8, No 2 (2020): Digital Native News Media: Trends and Challenges; 159-1702183-2439reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://www.cogitatiopress.com/mediaandcommunication/article/view/2699https://doi.org/10.17645/mac.v8i2.2699https://www.cogitatiopress.com/mediaandcommunication/article/view/2699/2699Copyright (c) 2020 José Luis Rojas-Torrijos, Francisco Javier Caro-González, José Antonio González-Albahttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessRojas-Torrijos, José LuisCaro-González, Francisco JavierGonzález-Alba, José Antonio2022-12-20T10:59:16Zoai:ojs.cogitatiopress.com:article/2699Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:21:15.708428Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The Emergence of Native Podcasts in Journalism: Editorial Strategies and Business Opportunities in Latin America |
title |
The Emergence of Native Podcasts in Journalism: Editorial Strategies and Business Opportunities in Latin America |
spellingShingle |
The Emergence of Native Podcasts in Journalism: Editorial Strategies and Business Opportunities in Latin America Rojas-Torrijos, José Luis business models; digital native news media; entrepreneurial journalism; online journalism; podcasting |
title_short |
The Emergence of Native Podcasts in Journalism: Editorial Strategies and Business Opportunities in Latin America |
title_full |
The Emergence of Native Podcasts in Journalism: Editorial Strategies and Business Opportunities in Latin America |
title_fullStr |
The Emergence of Native Podcasts in Journalism: Editorial Strategies and Business Opportunities in Latin America |
title_full_unstemmed |
The Emergence of Native Podcasts in Journalism: Editorial Strategies and Business Opportunities in Latin America |
title_sort |
The Emergence of Native Podcasts in Journalism: Editorial Strategies and Business Opportunities in Latin America |
author |
Rojas-Torrijos, José Luis |
author_facet |
Rojas-Torrijos, José Luis Caro-González, Francisco Javier González-Alba, José Antonio |
author_role |
author |
author2 |
Caro-González, Francisco Javier González-Alba, José Antonio |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Rojas-Torrijos, José Luis Caro-González, Francisco Javier González-Alba, José Antonio |
dc.subject.por.fl_str_mv |
business models; digital native news media; entrepreneurial journalism; online journalism; podcasting |
topic |
business models; digital native news media; entrepreneurial journalism; online journalism; podcasting |
description |
This article analyses the state of the art of podcasting in the new digital landscape as well as the structures, editorial strategies, and business models of native podcasts launched in Latin America over the last few years. To this end, a multiple case study has been made to examine the way new digital outlets are using audio content. This qualitative research is made up of a variety of approaches, such as interviews, online surveys of podcasters, as well as the collection and analysis of secondary data. A specific aim of this comparative study was to include a sample of podcasts produced by thirteen emerging media platforms from eight countries registered in the directory of digital natives conducted by SembraMedia (https://www.sembramedia.org). This is a nonprofit organization dedicated to increasing the diversity and quality of Spanish language content by helping digital media entrepreneurs become more sustainable and successful. Results of this exploratory study reveal that native podcasting in Spanish is still expanding and that where the new media are small in scale, they are more oriented to the full exploitation of the narrative and innovative possibilities of this audio format and do not have responding to their target audiences’ needs as their main priority. These new media are finding different ways to become monetised (mainly content production for clients, sponsored content, sponsorship, consulting services, and advertising) and to make a profit. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-04-16 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.17645/mac.v8i2.2699 oai:ojs.cogitatiopress.com:article/2699 |
url |
https://doi.org/10.17645/mac.v8i2.2699 |
identifier_str_mv |
oai:ojs.cogitatiopress.com:article/2699 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://www.cogitatiopress.com/mediaandcommunication/article/view/2699 https://doi.org/10.17645/mac.v8i2.2699 https://www.cogitatiopress.com/mediaandcommunication/article/view/2699/2699 |
dc.rights.driver.fl_str_mv |
http://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
http://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Cogitatio |
publisher.none.fl_str_mv |
Cogitatio |
dc.source.none.fl_str_mv |
Media and Communication; Vol 8, No 2 (2020): Digital Native News Media: Trends and Challenges; 159-170 2183-2439 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799130659510288384 |