How can Fox Networks Group grow faster via entering and thriving in the online advertising market? Communications plan for this is Fox

Detalhes bibliográficos
Autor(a) principal: Pereira, Daniela Costa
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/114624
Resumo: The current advertising landscape in Portugal reveals that the Pay- TV market has reached maturity giving little margin for growth while digital has been the advertising channel with the biggest growth. Being FNG’s main business in the Pay- TV market, the company plans to invest in new Digital advertising solutions to keep ahead with the advertising landscape. An analysis of the advertising market comprising a primary and secondary research followed by a marketing and communications plan allowed to develop This is Foxas the solution for FNG to thrive in the online advertising market increasing by 1225% the online advertising revenue.
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spelling How can Fox Networks Group grow faster via entering and thriving in the online advertising market? Communications plan for this is FoxFNGMarketing planOnline advertisingMedia agenciesDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe current advertising landscape in Portugal reveals that the Pay- TV market has reached maturity giving little margin for growth while digital has been the advertising channel with the biggest growth. Being FNG’s main business in the Pay- TV market, the company plans to invest in new Digital advertising solutions to keep ahead with the advertising landscape. An analysis of the advertising market comprising a primary and secondary research followed by a marketing and communications plan allowed to develop This is Foxas the solution for FNG to thrive in the online advertising market increasing by 1225% the online advertising revenue.Velosa, JorgeSodagar, NinaRUNPereira, Daniela Costa2020-01-242020-01-062025-01-06T00:00:00Z2020-01-24T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/114624TID:202492931enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:57:15Zoai:run.unl.pt:10362/114624Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:42:34.735588Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How can Fox Networks Group grow faster via entering and thriving in the online advertising market? Communications plan for this is Fox
title How can Fox Networks Group grow faster via entering and thriving in the online advertising market? Communications plan for this is Fox
spellingShingle How can Fox Networks Group grow faster via entering and thriving in the online advertising market? Communications plan for this is Fox
Pereira, Daniela Costa
FNG
Marketing plan
Online advertising
Media agencies
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How can Fox Networks Group grow faster via entering and thriving in the online advertising market? Communications plan for this is Fox
title_full How can Fox Networks Group grow faster via entering and thriving in the online advertising market? Communications plan for this is Fox
title_fullStr How can Fox Networks Group grow faster via entering and thriving in the online advertising market? Communications plan for this is Fox
title_full_unstemmed How can Fox Networks Group grow faster via entering and thriving in the online advertising market? Communications plan for this is Fox
title_sort How can Fox Networks Group grow faster via entering and thriving in the online advertising market? Communications plan for this is Fox
author Pereira, Daniela Costa
author_facet Pereira, Daniela Costa
author_role author
dc.contributor.none.fl_str_mv Velosa, Jorge
Sodagar, Nina
RUN
dc.contributor.author.fl_str_mv Pereira, Daniela Costa
dc.subject.por.fl_str_mv FNG
Marketing plan
Online advertising
Media agencies
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic FNG
Marketing plan
Online advertising
Media agencies
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The current advertising landscape in Portugal reveals that the Pay- TV market has reached maturity giving little margin for growth while digital has been the advertising channel with the biggest growth. Being FNG’s main business in the Pay- TV market, the company plans to invest in new Digital advertising solutions to keep ahead with the advertising landscape. An analysis of the advertising market comprising a primary and secondary research followed by a marketing and communications plan allowed to develop This is Foxas the solution for FNG to thrive in the online advertising market increasing by 1225% the online advertising revenue.
publishDate 2020
dc.date.none.fl_str_mv 2020-01-24
2020-01-06
2020-01-24T00:00:00Z
2025-01-06T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/114624
TID:202492931
url http://hdl.handle.net/10362/114624
identifier_str_mv TID:202492931
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
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instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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