Social Media Content Analysis in the Higher Education Sector: From Content to Strategy

Detalhes bibliográficos
Autor(a) principal: Oliveira,L
Data de Publicação: 2015
Outros Autores: Álvaro Figueira
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://repositorio.inesctec.pt/handle/123456789/5818
http://dx.doi.org/10.4018/IJWP.2015040102
Resumo: Social media has become one of the most prolific felds for interchange of multidisciplinary expertise. In this paper, computer science, communication and management are brought together for the development of a sound strategic content analysis, in the Higher Education Sector. The authors present a study comprised of two stages: analysis of SM content and corresponding audience engagement according to a weighted scale, and a classification of content strategies, which builds on different noticeable articulations of editorial areas among organizations. Their approach is based on an automatic classification of content according to a predefned editorial model. The proposed methodology and research results offer academic and practical fndings for organizations striving on social media. Copyright © 2015,.
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spelling Social Media Content Analysis in the Higher Education Sector: From Content to StrategySocial media has become one of the most prolific felds for interchange of multidisciplinary expertise. In this paper, computer science, communication and management are brought together for the development of a sound strategic content analysis, in the Higher Education Sector. The authors present a study comprised of two stages: analysis of SM content and corresponding audience engagement according to a weighted scale, and a classification of content strategies, which builds on different noticeable articulations of editorial areas among organizations. Their approach is based on an automatic classification of content according to a predefned editorial model. The proposed methodology and research results offer academic and practical fndings for organizations striving on social media. Copyright © 2015,.2018-01-10T10:19:26Z2015-01-01T00:00:00Z2015info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://repositorio.inesctec.pt/handle/123456789/5818http://dx.doi.org/10.4018/IJWP.2015040102engOliveira,LÁlvaro Figueirainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-05-15T10:20:49Zoai:repositorio.inesctec.pt:123456789/5818Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T17:53:39.644887Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Social Media Content Analysis in the Higher Education Sector: From Content to Strategy
title Social Media Content Analysis in the Higher Education Sector: From Content to Strategy
spellingShingle Social Media Content Analysis in the Higher Education Sector: From Content to Strategy
Oliveira,L
title_short Social Media Content Analysis in the Higher Education Sector: From Content to Strategy
title_full Social Media Content Analysis in the Higher Education Sector: From Content to Strategy
title_fullStr Social Media Content Analysis in the Higher Education Sector: From Content to Strategy
title_full_unstemmed Social Media Content Analysis in the Higher Education Sector: From Content to Strategy
title_sort Social Media Content Analysis in the Higher Education Sector: From Content to Strategy
author Oliveira,L
author_facet Oliveira,L
Álvaro Figueira
author_role author
author2 Álvaro Figueira
author2_role author
dc.contributor.author.fl_str_mv Oliveira,L
Álvaro Figueira
description Social media has become one of the most prolific felds for interchange of multidisciplinary expertise. In this paper, computer science, communication and management are brought together for the development of a sound strategic content analysis, in the Higher Education Sector. The authors present a study comprised of two stages: analysis of SM content and corresponding audience engagement according to a weighted scale, and a classification of content strategies, which builds on different noticeable articulations of editorial areas among organizations. Their approach is based on an automatic classification of content according to a predefned editorial model. The proposed methodology and research results offer academic and practical fndings for organizations striving on social media. Copyright © 2015,.
publishDate 2015
dc.date.none.fl_str_mv 2015-01-01T00:00:00Z
2015
2018-01-10T10:19:26Z
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http://dx.doi.org/10.4018/IJWP.2015040102
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