Virtual atmosphere: the effect of pleasure, arousal and delight on word-of-mouth

Detalhes bibliográficos
Autor(a) principal: Loureiro, S. M. C.
Data de Publicação: 2014
Outros Autores: Ribeiro, L.
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://ciencia.iscte-iul.pt/public/pub/id/18781
http://hdl.handle.net/10071/8389
Resumo: This study investigates the effect of virtual atmospheric cues on emotions and word-of-mouth and also analyzes the differences between the perceptions of male and female participants relative to the online environment. Questionnaires were given to students in higher education and senior university students. The main findings suggest that pleasure is the most effective emotion to lead to a positive word-of-mouth for both genders. Women are more willing to say positive words to others than men. Women are also more influenced by the delight and pleasure, whereas men are influenced only by pleasure
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spelling Virtual atmosphere: the effect of pleasure, arousal and delight on word-of-mouthOnline purchasePleasureArousalDelightGenderWord-of-mouthThis study investigates the effect of virtual atmospheric cues on emotions and word-of-mouth and also analyzes the differences between the perceptions of male and female participants relative to the online environment. Questionnaires were given to students in higher education and senior university students. The main findings suggest that pleasure is the most effective emotion to lead to a positive word-of-mouth for both genders. Women are more willing to say positive words to others than men. Women are also more influenced by the delight and pleasure, whereas men are influenced only by pleasureRoutledge/Taylor & Francis2015-01-27T14:38:55Z2014-01-01T00:00:00Z20142015-01-27T14:36:58Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://ciencia.iscte-iul.pt/public/pub/id/18781http://hdl.handle.net/10071/8389eng1049-6491Loureiro, S. M. C.Ribeiro, L.info:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T18:00:40Zoai:repositorio.iscte-iul.pt:10071/8389Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:32:13.304908Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Virtual atmosphere: the effect of pleasure, arousal and delight on word-of-mouth
title Virtual atmosphere: the effect of pleasure, arousal and delight on word-of-mouth
spellingShingle Virtual atmosphere: the effect of pleasure, arousal and delight on word-of-mouth
Loureiro, S. M. C.
Online purchase
Pleasure
Arousal
Delight
Gender
Word-of-mouth
title_short Virtual atmosphere: the effect of pleasure, arousal and delight on word-of-mouth
title_full Virtual atmosphere: the effect of pleasure, arousal and delight on word-of-mouth
title_fullStr Virtual atmosphere: the effect of pleasure, arousal and delight on word-of-mouth
title_full_unstemmed Virtual atmosphere: the effect of pleasure, arousal and delight on word-of-mouth
title_sort Virtual atmosphere: the effect of pleasure, arousal and delight on word-of-mouth
author Loureiro, S. M. C.
author_facet Loureiro, S. M. C.
Ribeiro, L.
author_role author
author2 Ribeiro, L.
author2_role author
dc.contributor.author.fl_str_mv Loureiro, S. M. C.
Ribeiro, L.
dc.subject.por.fl_str_mv Online purchase
Pleasure
Arousal
Delight
Gender
Word-of-mouth
topic Online purchase
Pleasure
Arousal
Delight
Gender
Word-of-mouth
description This study investigates the effect of virtual atmospheric cues on emotions and word-of-mouth and also analyzes the differences between the perceptions of male and female participants relative to the online environment. Questionnaires were given to students in higher education and senior university students. The main findings suggest that pleasure is the most effective emotion to lead to a positive word-of-mouth for both genders. Women are more willing to say positive words to others than men. Women are also more influenced by the delight and pleasure, whereas men are influenced only by pleasure
publishDate 2014
dc.date.none.fl_str_mv 2014-01-01T00:00:00Z
2014
2015-01-27T14:38:55Z
2015-01-27T14:36:58Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ciencia.iscte-iul.pt/public/pub/id/18781
http://hdl.handle.net/10071/8389
url https://ciencia.iscte-iul.pt/public/pub/id/18781
http://hdl.handle.net/10071/8389
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 1049-6491
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Routledge/Taylor & Francis
publisher.none.fl_str_mv Routledge/Taylor & Francis
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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