Value co-creation in hospitality industry
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.34624/rtd.v41i0.29650 |
Resumo: | Service dominant (S-D) logic, which advocates prominence of services rather than goods in economic exchange, has become one of most the popular research streams in recent years. One of the most prominent theories of (S-D) logic is value co-creation. Although co-creation is mutually beneficial, it is considered to be customer-oriented and interactional. In a dynamic and interactive industry like the hotel industry, the creation of value through interaction and engagement with customers is significant to enhance business performance. This article reports a systematic literature review (SLR) to critically analyse the key findings of the publications in the domain of value co-creation related to the hospitality industry. This article also endeavours to identify and critically analyse the key themes, theories, and constructs of prior studies. The findings show that the interactive co-creative experience is significant to create positive emotion and satisfaction for hotel guests. This positive emotion and satisfaction encourage the guests to come back to the hotel and recommend it to others. Interactional co-creation also leads to more engagement, which has been found to have a significant effect on hotel performance. Therefore, hotel management should invest time and money to train and encourage hotel employees to accelerate interaction and engagement with guests to create better experience for hotel guests. This should enhance hotel performance. |
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Value co-creation in hospitality industryService dominant (S-D) logic, which advocates prominence of services rather than goods in economic exchange, has become one of most the popular research streams in recent years. One of the most prominent theories of (S-D) logic is value co-creation. Although co-creation is mutually beneficial, it is considered to be customer-oriented and interactional. In a dynamic and interactive industry like the hotel industry, the creation of value through interaction and engagement with customers is significant to enhance business performance. This article reports a systematic literature review (SLR) to critically analyse the key findings of the publications in the domain of value co-creation related to the hospitality industry. This article also endeavours to identify and critically analyse the key themes, theories, and constructs of prior studies. The findings show that the interactive co-creative experience is significant to create positive emotion and satisfaction for hotel guests. This positive emotion and satisfaction encourage the guests to come back to the hotel and recommend it to others. Interactional co-creation also leads to more engagement, which has been found to have a significant effect on hotel performance. Therefore, hotel management should invest time and money to train and encourage hotel employees to accelerate interaction and engagement with guests to create better experience for hotel guests. This should enhance hotel performance.Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro2023-05-25info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.34624/rtd.v41i0.29650https://doi.org/10.34624/rtd.v41i0.29650Journal of Tourism & Development; Vol 41 (2023); 147-165Revista Turismo & Desenvolvimento; vol. 41 (2023); 147-1652182-14531645-9261reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://proa.ua.pt/index.php/rtd/article/view/29650https://proa.ua.pt/index.php/rtd/article/view/29650/22188Direitos de Autor (c) 2023 Revista Turismo & Desenvolvimentoinfo:eu-repo/semantics/openAccessIslam, RabiulLoureiro, Sandra Maria CorreiaCarvalho, Inês2023-06-01T11:15:14ZPortal AgregadorONG |
dc.title.none.fl_str_mv |
Value co-creation in hospitality industry |
title |
Value co-creation in hospitality industry |
spellingShingle |
Value co-creation in hospitality industry Islam, Rabiul |
title_short |
Value co-creation in hospitality industry |
title_full |
Value co-creation in hospitality industry |
title_fullStr |
Value co-creation in hospitality industry |
title_full_unstemmed |
Value co-creation in hospitality industry |
title_sort |
Value co-creation in hospitality industry |
author |
Islam, Rabiul |
author_facet |
Islam, Rabiul Loureiro, Sandra Maria Correia Carvalho, Inês |
author_role |
author |
author2 |
Loureiro, Sandra Maria Correia Carvalho, Inês |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Islam, Rabiul Loureiro, Sandra Maria Correia Carvalho, Inês |
description |
Service dominant (S-D) logic, which advocates prominence of services rather than goods in economic exchange, has become one of most the popular research streams in recent years. One of the most prominent theories of (S-D) logic is value co-creation. Although co-creation is mutually beneficial, it is considered to be customer-oriented and interactional. In a dynamic and interactive industry like the hotel industry, the creation of value through interaction and engagement with customers is significant to enhance business performance. This article reports a systematic literature review (SLR) to critically analyse the key findings of the publications in the domain of value co-creation related to the hospitality industry. This article also endeavours to identify and critically analyse the key themes, theories, and constructs of prior studies. The findings show that the interactive co-creative experience is significant to create positive emotion and satisfaction for hotel guests. This positive emotion and satisfaction encourage the guests to come back to the hotel and recommend it to others. Interactional co-creation also leads to more engagement, which has been found to have a significant effect on hotel performance. Therefore, hotel management should invest time and money to train and encourage hotel employees to accelerate interaction and engagement with guests to create better experience for hotel guests. This should enhance hotel performance. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-05-25 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.34624/rtd.v41i0.29650 https://doi.org/10.34624/rtd.v41i0.29650 |
url |
https://doi.org/10.34624/rtd.v41i0.29650 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://proa.ua.pt/index.php/rtd/article/view/29650 https://proa.ua.pt/index.php/rtd/article/view/29650/22188 |
dc.rights.driver.fl_str_mv |
Direitos de Autor (c) 2023 Revista Turismo & Desenvolvimento info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos de Autor (c) 2023 Revista Turismo & Desenvolvimento |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro |
publisher.none.fl_str_mv |
Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro |
dc.source.none.fl_str_mv |
Journal of Tourism & Development; Vol 41 (2023); 147-165 Revista Turismo & Desenvolvimento; vol. 41 (2023); 147-165 2182-1453 1645-9261 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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1777302540114722816 |