The strategic drivers of the 'revolution': Harley-Davidson and Porsche

Detalhes bibliográficos
Autor(a) principal: Alves, Miguel de Abreu Tavares Delgado
Data de Publicação: 2013
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/11613
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling The strategic drivers of the 'revolution': Harley-Davidson and PorscheHarley-DavidsonPorscheStrategic allianceMotivationsA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThis work project's main objective is to identify the motivations behind the strategic alliance between Harley-Davidson and Porsche. In that sense, this paper includes a case study on the specific context of that collaboration and a literature review as the basis of its analysis. As a result, the major conclusion was that the drivers of that alliance indeed agreed with the general theories on the matter. Factors as venturing on new segments of the market or having access to unique resources worked in favor of this partnership, as Harley's new engine and motorcycle proved to be a global success.NSBE - UNLCosta, Luís AlmeidaRUNAlves, Miguel de Abreu Tavares Delgado2014-03-14T14:58:53Z2013-062013-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/11613enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:46:11Zoai:run.unl.pt:10362/11613Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:20:25.394495Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The strategic drivers of the 'revolution': Harley-Davidson and Porsche
title The strategic drivers of the 'revolution': Harley-Davidson and Porsche
spellingShingle The strategic drivers of the 'revolution': Harley-Davidson and Porsche
Alves, Miguel de Abreu Tavares Delgado
Harley-Davidson
Porsche
Strategic alliance
Motivations
title_short The strategic drivers of the 'revolution': Harley-Davidson and Porsche
title_full The strategic drivers of the 'revolution': Harley-Davidson and Porsche
title_fullStr The strategic drivers of the 'revolution': Harley-Davidson and Porsche
title_full_unstemmed The strategic drivers of the 'revolution': Harley-Davidson and Porsche
title_sort The strategic drivers of the 'revolution': Harley-Davidson and Porsche
author Alves, Miguel de Abreu Tavares Delgado
author_facet Alves, Miguel de Abreu Tavares Delgado
author_role author
dc.contributor.none.fl_str_mv Costa, Luís Almeida
RUN
dc.contributor.author.fl_str_mv Alves, Miguel de Abreu Tavares Delgado
dc.subject.por.fl_str_mv Harley-Davidson
Porsche
Strategic alliance
Motivations
topic Harley-Davidson
Porsche
Strategic alliance
Motivations
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2013
dc.date.none.fl_str_mv 2013-06
2013-06-01T00:00:00Z
2014-03-14T14:58:53Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/11613
url http://hdl.handle.net/10362/11613
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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repository.mail.fl_str_mv
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