The effect of online reviews on customer purchase intention for luxury cosmetic products
Autor(a) principal: | |
---|---|
Data de Publicação: | 2020 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/104556 |
Resumo: | The openness of online platforms generates more information on luxury brands, and consequently,it hasincreased their online presence. The purpose of this study is to investigate the effectiveness of online reviews on customers' purchase intention for Luxury Cosmetic Products by testing the effect of the observable variables Volume, Valence, Attitude, andRisk Perception of online reviews on luxury consumers. It was conductedthrough an onlinequestionnaire with 201participants. The analysis of the responsescollectedshowed that the Volume of online reviews does not influence purchase Intention of luxurycosmetic products. Also, the Customers' Attitude towards online reviews is a significant moderator that influencesPurchase Intention. |
id |
RCAP_53df7ca2b84fe679f6a62c0870e41a49 |
---|---|
oai_identifier_str |
oai:run.unl.pt:10362/104556 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
The effect of online reviews on customer purchase intention for luxury cosmetic productsOnline reviewsCustomer purchase intentionLuxury cosmetic productsDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe openness of online platforms generates more information on luxury brands, and consequently,it hasincreased their online presence. The purpose of this study is to investigate the effectiveness of online reviews on customers' purchase intention for Luxury Cosmetic Products by testing the effect of the observable variables Volume, Valence, Attitude, andRisk Perception of online reviews on luxury consumers. It was conductedthrough an onlinequestionnaire with 201participants. The analysis of the responsescollectedshowed that the Volume of online reviews does not influence purchase Intention of luxurycosmetic products. Also, the Customers' Attitude towards online reviews is a significant moderator that influencesPurchase Intention.Santos, CarlosRUNSardinha, Marta Isabel Toscano2023-01-13T01:31:07Z2020-01-132020-01-032020-01-13T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/104556TID:202492893enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:50:05Zoai:run.unl.pt:10362/104556Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:40:16.307309Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The effect of online reviews on customer purchase intention for luxury cosmetic products |
title |
The effect of online reviews on customer purchase intention for luxury cosmetic products |
spellingShingle |
The effect of online reviews on customer purchase intention for luxury cosmetic products Sardinha, Marta Isabel Toscano Online reviews Customer purchase intention Luxury cosmetic products Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
The effect of online reviews on customer purchase intention for luxury cosmetic products |
title_full |
The effect of online reviews on customer purchase intention for luxury cosmetic products |
title_fullStr |
The effect of online reviews on customer purchase intention for luxury cosmetic products |
title_full_unstemmed |
The effect of online reviews on customer purchase intention for luxury cosmetic products |
title_sort |
The effect of online reviews on customer purchase intention for luxury cosmetic products |
author |
Sardinha, Marta Isabel Toscano |
author_facet |
Sardinha, Marta Isabel Toscano |
author_role |
author |
dc.contributor.none.fl_str_mv |
Santos, Carlos RUN |
dc.contributor.author.fl_str_mv |
Sardinha, Marta Isabel Toscano |
dc.subject.por.fl_str_mv |
Online reviews Customer purchase intention Luxury cosmetic products Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Online reviews Customer purchase intention Luxury cosmetic products Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
The openness of online platforms generates more information on luxury brands, and consequently,it hasincreased their online presence. The purpose of this study is to investigate the effectiveness of online reviews on customers' purchase intention for Luxury Cosmetic Products by testing the effect of the observable variables Volume, Valence, Attitude, andRisk Perception of online reviews on luxury consumers. It was conductedthrough an onlinequestionnaire with 201participants. The analysis of the responsescollectedshowed that the Volume of online reviews does not influence purchase Intention of luxurycosmetic products. Also, the Customers' Attitude towards online reviews is a significant moderator that influencesPurchase Intention. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-01-13 2020-01-03 2020-01-13T00:00:00Z 2023-01-13T01:31:07Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/104556 TID:202492893 |
url |
http://hdl.handle.net/10362/104556 |
identifier_str_mv |
TID:202492893 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799138017925922816 |