Role of personal values and personality traits on intention to recommend a destination
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10071/25800 |
Resumo: | In this study, the researchers explore the antecedents of tourists’ intention to recommend a destination using an extended Theory of Planned Behavior (TPB). Two personal values (i.e., prosocial and maturity) and two personality traits (i.e., extraversion and agreeableness), which are rarely studied but important elements for marketers to better understand the market (e.g., segment the market), are examined. To test the extended model of TPB, a survey (n=312) was conducted with tourists in Portugal. The researchers find support for the hypothesis that tourists with higher prosocial values, maturity values, and extraversion personality traits are more likely to have a favorable attitude toward a destination and a tendency to recommend the destination. Theoretical and managerial implications are discussed. |
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Role of personal values and personality traits on intention to recommend a destinationAgreeablenessExtraversionMaturity valuesProsocial valuesWord-of-Mouth (WOM)In this study, the researchers explore the antecedents of tourists’ intention to recommend a destination using an extended Theory of Planned Behavior (TPB). Two personal values (i.e., prosocial and maturity) and two personality traits (i.e., extraversion and agreeableness), which are rarely studied but important elements for marketers to better understand the market (e.g., segment the market), are examined. To test the extended model of TPB, a survey (n=312) was conducted with tourists in Portugal. The researchers find support for the hypothesis that tourists with higher prosocial values, maturity values, and extraversion personality traits are more likely to have a favorable attitude toward a destination and a tendency to recommend the destination. Theoretical and managerial implications are discussed.Cognizant Communication Corporation2022-07-12T14:50:22Z2021-01-01T00:00:00Z20212022-07-08T18:43:48Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10071/25800eng1083-542310.3727/108354220X15987151867872Japutra, A.Loureiro, S. M. C.Wang, S.info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:46:08Zoai:repositorio.iscte-iul.pt:10071/25800Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:22:08.836045Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Role of personal values and personality traits on intention to recommend a destination |
title |
Role of personal values and personality traits on intention to recommend a destination |
spellingShingle |
Role of personal values and personality traits on intention to recommend a destination Japutra, A. Agreeableness Extraversion Maturity values Prosocial values Word-of-Mouth (WOM) |
title_short |
Role of personal values and personality traits on intention to recommend a destination |
title_full |
Role of personal values and personality traits on intention to recommend a destination |
title_fullStr |
Role of personal values and personality traits on intention to recommend a destination |
title_full_unstemmed |
Role of personal values and personality traits on intention to recommend a destination |
title_sort |
Role of personal values and personality traits on intention to recommend a destination |
author |
Japutra, A. |
author_facet |
Japutra, A. Loureiro, S. M. C. Wang, S. |
author_role |
author |
author2 |
Loureiro, S. M. C. Wang, S. |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Japutra, A. Loureiro, S. M. C. Wang, S. |
dc.subject.por.fl_str_mv |
Agreeableness Extraversion Maturity values Prosocial values Word-of-Mouth (WOM) |
topic |
Agreeableness Extraversion Maturity values Prosocial values Word-of-Mouth (WOM) |
description |
In this study, the researchers explore the antecedents of tourists’ intention to recommend a destination using an extended Theory of Planned Behavior (TPB). Two personal values (i.e., prosocial and maturity) and two personality traits (i.e., extraversion and agreeableness), which are rarely studied but important elements for marketers to better understand the market (e.g., segment the market), are examined. To test the extended model of TPB, a survey (n=312) was conducted with tourists in Portugal. The researchers find support for the hypothesis that tourists with higher prosocial values, maturity values, and extraversion personality traits are more likely to have a favorable attitude toward a destination and a tendency to recommend the destination. Theoretical and managerial implications are discussed. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-01-01T00:00:00Z 2021 2022-07-12T14:50:22Z 2022-07-08T18:43:48Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10071/25800 |
url |
http://hdl.handle.net/10071/25800 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
1083-5423 10.3727/108354220X15987151867872 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Cognizant Communication Corporation |
publisher.none.fl_str_mv |
Cognizant Communication Corporation |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799134783372001280 |