Fluent processing leads to positive stimulus evaluations even when base rates suggest negative evaluations
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10071/25038 |
Resumo: | Fluency is the experienced ease of ongoing mental operations, which increases the subjective positivity of stimuli attributes. This may happen because fluency is inherently positive. Alternatively, people may learn the meaning of fluency from contingencies within judgment-contexts. We test pseudocontingencies (PCs) as a mechanism through which fluency's meaning is learned. PCs are inferred correlations between two attributes due to the observation of their jointly skewed base rates – people relate what is frequent in one attribute to what is frequent in the other. Using online seller evaluations as the dependent variable, we manipulated base rates of seller name-fluency and seller reputation, creating conditions where name-fluency aligned positively or negatively with reputation. However, participants evaluated high-fluency name sellers more positively across base-rate conditions, although we observed negative PCs between seller reputation and a fluency-neutral dimension in a follow-up study. We discuss the implications for the debate regarding fluency's positive vs. malleable nature. |
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Fluent processing leads to positive stimulus evaluations even when base rates suggest negative evaluationsFluencyPositivityPronounceabilityPseudocontingenciesFluency is the experienced ease of ongoing mental operations, which increases the subjective positivity of stimuli attributes. This may happen because fluency is inherently positive. Alternatively, people may learn the meaning of fluency from contingencies within judgment-contexts. We test pseudocontingencies (PCs) as a mechanism through which fluency's meaning is learned. PCs are inferred correlations between two attributes due to the observation of their jointly skewed base rates – people relate what is frequent in one attribute to what is frequent in the other. Using online seller evaluations as the dependent variable, we manipulated base rates of seller name-fluency and seller reputation, creating conditions where name-fluency aligned positively or negatively with reputation. However, participants evaluated high-fluency name sellers more positively across base-rate conditions, although we observed negative PCs between seller reputation and a fluency-neutral dimension in a follow-up study. We discuss the implications for the debate regarding fluency's positive vs. malleable nature.Elsevier2023-11-14T00:00:00Z2021-01-01T00:00:00Z20212022-04-05T13:21:54Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10071/25038eng1053-810010.1016/j.concog.2021.103238Silva, R. R.Unkelbach, C.info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-12-03T01:17:41Zoai:repositorio.iscte-iul.pt:10071/25038Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:14:10.403612Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Fluent processing leads to positive stimulus evaluations even when base rates suggest negative evaluations |
title |
Fluent processing leads to positive stimulus evaluations even when base rates suggest negative evaluations |
spellingShingle |
Fluent processing leads to positive stimulus evaluations even when base rates suggest negative evaluations Silva, R. R. Fluency Positivity Pronounceability Pseudocontingencies |
title_short |
Fluent processing leads to positive stimulus evaluations even when base rates suggest negative evaluations |
title_full |
Fluent processing leads to positive stimulus evaluations even when base rates suggest negative evaluations |
title_fullStr |
Fluent processing leads to positive stimulus evaluations even when base rates suggest negative evaluations |
title_full_unstemmed |
Fluent processing leads to positive stimulus evaluations even when base rates suggest negative evaluations |
title_sort |
Fluent processing leads to positive stimulus evaluations even when base rates suggest negative evaluations |
author |
Silva, R. R. |
author_facet |
Silva, R. R. Unkelbach, C. |
author_role |
author |
author2 |
Unkelbach, C. |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Silva, R. R. Unkelbach, C. |
dc.subject.por.fl_str_mv |
Fluency Positivity Pronounceability Pseudocontingencies |
topic |
Fluency Positivity Pronounceability Pseudocontingencies |
description |
Fluency is the experienced ease of ongoing mental operations, which increases the subjective positivity of stimuli attributes. This may happen because fluency is inherently positive. Alternatively, people may learn the meaning of fluency from contingencies within judgment-contexts. We test pseudocontingencies (PCs) as a mechanism through which fluency's meaning is learned. PCs are inferred correlations between two attributes due to the observation of their jointly skewed base rates – people relate what is frequent in one attribute to what is frequent in the other. Using online seller evaluations as the dependent variable, we manipulated base rates of seller name-fluency and seller reputation, creating conditions where name-fluency aligned positively or negatively with reputation. However, participants evaluated high-fluency name sellers more positively across base-rate conditions, although we observed negative PCs between seller reputation and a fluency-neutral dimension in a follow-up study. We discuss the implications for the debate regarding fluency's positive vs. malleable nature. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-01-01T00:00:00Z 2021 2022-04-05T13:21:54Z 2023-11-14T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10071/25038 |
url |
http://hdl.handle.net/10071/25038 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
1053-8100 10.1016/j.concog.2021.103238 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Elsevier |
publisher.none.fl_str_mv |
Elsevier |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799134698383867904 |