Fiel lab CRM at Benfica- proposing a framework for divising and measuring marketing campaigns

Detalhes bibliográficos
Autor(a) principal: Pereira, Rafael Mendes
Data de Publicação: 2018
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/38342
Resumo: The present document analyses the role of marketing campaigns in the CRM of organizations and how this can be applied to the football industry. It elaborates on the advantages of using e-mail and SMS channels for marketing campaigns, providing insights on how to structure them. It finalizes by providing a practical framework for implementation and measurement of e-mail and SMS marketing campaigns in the light of SL Benfica’s needs, adding examples of possible campaigns devised by the CRM Field Lab group
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spelling Fiel lab CRM at Benfica- proposing a framework for divising and measuring marketing campaignsMarketing campaignsAnalysisE-mailSMSDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe present document analyses the role of marketing campaigns in the CRM of organizations and how this can be applied to the football industry. It elaborates on the advantages of using e-mail and SMS channels for marketing campaigns, providing insights on how to structure them. It finalizes by providing a practical framework for implementation and measurement of e-mail and SMS marketing campaigns in the light of SL Benfica’s needs, adding examples of possible campaigns devised by the CRM Field Lab groupCardoso, ElizabeteRUNPereira, Rafael Mendes2021-01-20T01:30:16Z2018-01-202018-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/38342TID:201864215enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:21:12Zoai:run.unl.pt:10362/38342Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:30:59.869244Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Fiel lab CRM at Benfica- proposing a framework for divising and measuring marketing campaigns
title Fiel lab CRM at Benfica- proposing a framework for divising and measuring marketing campaigns
spellingShingle Fiel lab CRM at Benfica- proposing a framework for divising and measuring marketing campaigns
Pereira, Rafael Mendes
Marketing campaigns
Analysis
E-mail
SMS
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Fiel lab CRM at Benfica- proposing a framework for divising and measuring marketing campaigns
title_full Fiel lab CRM at Benfica- proposing a framework for divising and measuring marketing campaigns
title_fullStr Fiel lab CRM at Benfica- proposing a framework for divising and measuring marketing campaigns
title_full_unstemmed Fiel lab CRM at Benfica- proposing a framework for divising and measuring marketing campaigns
title_sort Fiel lab CRM at Benfica- proposing a framework for divising and measuring marketing campaigns
author Pereira, Rafael Mendes
author_facet Pereira, Rafael Mendes
author_role author
dc.contributor.none.fl_str_mv Cardoso, Elizabete
RUN
dc.contributor.author.fl_str_mv Pereira, Rafael Mendes
dc.subject.por.fl_str_mv Marketing campaigns
Analysis
E-mail
SMS
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Marketing campaigns
Analysis
E-mail
SMS
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The present document analyses the role of marketing campaigns in the CRM of organizations and how this can be applied to the football industry. It elaborates on the advantages of using e-mail and SMS channels for marketing campaigns, providing insights on how to structure them. It finalizes by providing a practical framework for implementation and measurement of e-mail and SMS marketing campaigns in the light of SL Benfica’s needs, adding examples of possible campaigns devised by the CRM Field Lab group
publishDate 2018
dc.date.none.fl_str_mv 2018-01-20
2018-01-20T00:00:00Z
2021-01-20T01:30:16Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/38342
TID:201864215
url http://hdl.handle.net/10362/38342
identifier_str_mv TID:201864215
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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