Business or fun? : similarities and differences between Portuguese and International wine bloggers

Detalhes bibliográficos
Autor(a) principal: Santos, J. Freitas
Data de Publicação: 2012
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/1822/17874
Resumo: The worldwide emergence of blogs has presented marketers with a new communication channel. Despite the increasing growth of wine blogs little is understood about the practices and motivations of wine bloggers. This exploratory study investigates the similarities and differences of profile, uses and motivations between Portuguese and international wine bloggers. The results show significant differences in rating (rating versus non-rating) and wine samples (acceptance or not). Marginally differences were found in the blogging activity age and motivations. Similarities were found in the frequency of posts, adoption of advertising, statistical tools to measure blog traffic and licence content of the blog
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spelling Business or fun? : similarities and differences between Portuguese and International wine bloggersWine blogsWine bloggersWine marketingWine businessThe worldwide emergence of blogs has presented marketers with a new communication channel. Despite the increasing growth of wine blogs little is understood about the practices and motivations of wine bloggers. This exploratory study investigates the similarities and differences of profile, uses and motivations between Portuguese and international wine bloggers. The results show significant differences in rating (rating versus non-rating) and wine samples (acceptance or not). Marginally differences were found in the blogging activity age and motivations. Similarities were found in the frequency of posts, adoption of advertising, statistical tools to measure blog traffic and licence content of the blogFundação para a Ciência e a Tecnologia (FCT)COMPETEQRENFEDERUniversidade do MinhoSantos, J. Freitas20122012-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/1822/17874enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-21T11:59:50Zoai:repositorium.sdum.uminho.pt:1822/17874Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:49:39.392228Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Business or fun? : similarities and differences between Portuguese and International wine bloggers
title Business or fun? : similarities and differences between Portuguese and International wine bloggers
spellingShingle Business or fun? : similarities and differences between Portuguese and International wine bloggers
Santos, J. Freitas
Wine blogs
Wine bloggers
Wine marketing
Wine business
title_short Business or fun? : similarities and differences between Portuguese and International wine bloggers
title_full Business or fun? : similarities and differences between Portuguese and International wine bloggers
title_fullStr Business or fun? : similarities and differences between Portuguese and International wine bloggers
title_full_unstemmed Business or fun? : similarities and differences between Portuguese and International wine bloggers
title_sort Business or fun? : similarities and differences between Portuguese and International wine bloggers
author Santos, J. Freitas
author_facet Santos, J. Freitas
author_role author
dc.contributor.none.fl_str_mv Universidade do Minho
dc.contributor.author.fl_str_mv Santos, J. Freitas
dc.subject.por.fl_str_mv Wine blogs
Wine bloggers
Wine marketing
Wine business
topic Wine blogs
Wine bloggers
Wine marketing
Wine business
description The worldwide emergence of blogs has presented marketers with a new communication channel. Despite the increasing growth of wine blogs little is understood about the practices and motivations of wine bloggers. This exploratory study investigates the similarities and differences of profile, uses and motivations between Portuguese and international wine bloggers. The results show significant differences in rating (rating versus non-rating) and wine samples (acceptance or not). Marginally differences were found in the blogging activity age and motivations. Similarities were found in the frequency of posts, adoption of advertising, statistical tools to measure blog traffic and licence content of the blog
publishDate 2012
dc.date.none.fl_str_mv 2012
2012-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/1822/17874
url http://hdl.handle.net/1822/17874
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv openAccess
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dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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