Crowdfunding campaigns: Perceived quality and success. A pitch video assessment
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/17132 |
Resumo: | Research in Crowdfunding is an emerging priority within the field of Entrepreneurship. Hundreds of platforms provide nowadays multiple Crowdfunding schemes which are intended to make it easier for entrepreneurs and others to collect money from the crowd. However, only a few campaigns become successful as others don’t reach the pre-established funding goal. It is thus necessary to keep on understanding the dynamics of these platforms and the factors which justify success. The asymmetry of information has been shown to be a delicate issue as people perceive quality in different manners. As so, this research aims to understand which components of perceived quality mostly influence investments decisions. Mainly Entrepreneurship and Marketing theories were explored along the way. This is research follows a causal approach where nineteen hypotheses are tested. An experimental survey was conducted and data was collected from 127 people who were asked to evaluate one of the most important pieces of any Crowdfunding campaign – the pitch video – and consequently invest on the presented products. |
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Crowdfunding campaigns: Perceived quality and success. A pitch video assessmentCrowdfundingStartupsPitch videoInvestment decisionPerceived qualityBrand imageUtilityEase of useProduct compositionReliabilityDomínio/Área Científica::Ciências Sociais::Economia e GestãoResearch in Crowdfunding is an emerging priority within the field of Entrepreneurship. Hundreds of platforms provide nowadays multiple Crowdfunding schemes which are intended to make it easier for entrepreneurs and others to collect money from the crowd. However, only a few campaigns become successful as others don’t reach the pre-established funding goal. It is thus necessary to keep on understanding the dynamics of these platforms and the factors which justify success. The asymmetry of information has been shown to be a delicate issue as people perceive quality in different manners. As so, this research aims to understand which components of perceived quality mostly influence investments decisions. Mainly Entrepreneurship and Marketing theories were explored along the way. This is research follows a causal approach where nineteen hypotheses are tested. An experimental survey was conducted and data was collected from 127 people who were asked to evaluate one of the most important pieces of any Crowdfunding campaign – the pitch video – and consequently invest on the presented products.Carree, MartinMiguel, AntónioRUNMacedo, João Maria Duarte Silva de Sousa de2016-05-02T09:27:50Z2016-012016-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/17132TID:201473089enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-10T15:35:10ZPortal AgregadorONG |
dc.title.none.fl_str_mv |
Crowdfunding campaigns: Perceived quality and success. A pitch video assessment |
title |
Crowdfunding campaigns: Perceived quality and success. A pitch video assessment |
spellingShingle |
Crowdfunding campaigns: Perceived quality and success. A pitch video assessment Macedo, João Maria Duarte Silva de Sousa de Crowdfunding Startups Pitch video Investment decision Perceived quality Brand image Utility Ease of use Product composition Reliability Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Crowdfunding campaigns: Perceived quality and success. A pitch video assessment |
title_full |
Crowdfunding campaigns: Perceived quality and success. A pitch video assessment |
title_fullStr |
Crowdfunding campaigns: Perceived quality and success. A pitch video assessment |
title_full_unstemmed |
Crowdfunding campaigns: Perceived quality and success. A pitch video assessment |
title_sort |
Crowdfunding campaigns: Perceived quality and success. A pitch video assessment |
author |
Macedo, João Maria Duarte Silva de Sousa de |
author_facet |
Macedo, João Maria Duarte Silva de Sousa de |
author_role |
author |
dc.contributor.none.fl_str_mv |
Carree, Martin Miguel, António RUN |
dc.contributor.author.fl_str_mv |
Macedo, João Maria Duarte Silva de Sousa de |
dc.subject.por.fl_str_mv |
Crowdfunding Startups Pitch video Investment decision Perceived quality Brand image Utility Ease of use Product composition Reliability Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Crowdfunding Startups Pitch video Investment decision Perceived quality Brand image Utility Ease of use Product composition Reliability Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Research in Crowdfunding is an emerging priority within the field of Entrepreneurship. Hundreds of platforms provide nowadays multiple Crowdfunding schemes which are intended to make it easier for entrepreneurs and others to collect money from the crowd. However, only a few campaigns become successful as others don’t reach the pre-established funding goal. It is thus necessary to keep on understanding the dynamics of these platforms and the factors which justify success. The asymmetry of information has been shown to be a delicate issue as people perceive quality in different manners. As so, this research aims to understand which components of perceived quality mostly influence investments decisions. Mainly Entrepreneurship and Marketing theories were explored along the way. This is research follows a causal approach where nineteen hypotheses are tested. An experimental survey was conducted and data was collected from 127 people who were asked to evaluate one of the most important pieces of any Crowdfunding campaign – the pitch video – and consequently invest on the presented products. |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016-05-02T09:27:50Z 2016-01 2016-01-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/17132 TID:201473089 |
url |
http://hdl.handle.net/10362/17132 |
identifier_str_mv |
TID:201473089 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
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_version_ |
1777302922960306176 |