The importance of the origin of apple varieties : results from a discrete choice experiment in Portugal
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/1822/27785 |
Resumo: | The increased depletion of biological diversity in agriculture can be attributed to the massification and standardization of production. Another argument is the often mentioned lower productivity of these varieties and the lack of a market price premium that compensates for these higher production cost. Policies to address this issue can either rest on market instruments or on command and control initiatives. The paper aims to determine the role that the origin of the apple variety plays in consumers’ choice, controlling for the place of production. Most literature analyzing the role of origin of production finds that national or local productions have a positive effect on consumers’ choices, receiving a positive price premium. However, appellation of origin has, to our knowledge, never been analyzed in the fruit market. Determining, in a controlled design, whether the Portuguese traditional variety has a positive price premium and characterizing the socio-economic characteristics of consumers valuing this attribute the most can provide valuable insights for apple producers and policy makers. It can help designing more effective strategies to increase market shares or identifying market niches for producers and to promote agro-biodiversity more effective by policy makers. Our results indicate that consumers are willing to pay a statistically significant price premium for the national varieties. In addition, consumers that value the national variety, on average, buy larger quantities and buy more frequently, buy specific varieties, are more aware of products characteristics and are on average older. These results are encouraging for policy makers as they demonstrate the potential for policies based on market instruments as consumers are responsive to price. In addition, the analysis of consumers’ heterogeneity typifies the segments that are more willing to buy national varieties. Finally, the results also indicate, to apple producers and marketers, possible ways to increase their market shares by identifying the socio-demographic characteristics of consumers more willing to buy national varieties at higher prices that may compensate for the increased costs of production. |
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The importance of the origin of apple varieties : results from a discrete choice experiment in PortugalThe increased depletion of biological diversity in agriculture can be attributed to the massification and standardization of production. Another argument is the often mentioned lower productivity of these varieties and the lack of a market price premium that compensates for these higher production cost. Policies to address this issue can either rest on market instruments or on command and control initiatives. The paper aims to determine the role that the origin of the apple variety plays in consumers’ choice, controlling for the place of production. Most literature analyzing the role of origin of production finds that national or local productions have a positive effect on consumers’ choices, receiving a positive price premium. However, appellation of origin has, to our knowledge, never been analyzed in the fruit market. Determining, in a controlled design, whether the Portuguese traditional variety has a positive price premium and characterizing the socio-economic characteristics of consumers valuing this attribute the most can provide valuable insights for apple producers and policy makers. It can help designing more effective strategies to increase market shares or identifying market niches for producers and to promote agro-biodiversity more effective by policy makers. Our results indicate that consumers are willing to pay a statistically significant price premium for the national varieties. In addition, consumers that value the national variety, on average, buy larger quantities and buy more frequently, buy specific varieties, are more aware of products characteristics and are on average older. These results are encouraging for policy makers as they demonstrate the potential for policies based on market instruments as consumers are responsive to price. In addition, the analysis of consumers’ heterogeneity typifies the segments that are more willing to buy national varieties. Finally, the results also indicate, to apple producers and marketers, possible ways to increase their market shares by identifying the socio-demographic characteristics of consumers more willing to buy national varieties at higher prices that may compensate for the increased costs of production.Fundação para a Ciência e a TecnologiaUniversidade do Minho. Núcleo de Investigação em Microeconomia Aplicada (NIMA)Universidade do MinhoBotelho, AnabelaDinis, IsabelGomes, Lina LourençoMoreira, JorgePinto, Lígia2013-122013-12-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/1822/27785enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-21T12:44:23Zoai:repositorium.sdum.uminho.pt:1822/27785Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T19:42:04.105810Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The importance of the origin of apple varieties : results from a discrete choice experiment in Portugal |
title |
The importance of the origin of apple varieties : results from a discrete choice experiment in Portugal |
spellingShingle |
The importance of the origin of apple varieties : results from a discrete choice experiment in Portugal Botelho, Anabela |
title_short |
The importance of the origin of apple varieties : results from a discrete choice experiment in Portugal |
title_full |
The importance of the origin of apple varieties : results from a discrete choice experiment in Portugal |
title_fullStr |
The importance of the origin of apple varieties : results from a discrete choice experiment in Portugal |
title_full_unstemmed |
The importance of the origin of apple varieties : results from a discrete choice experiment in Portugal |
title_sort |
The importance of the origin of apple varieties : results from a discrete choice experiment in Portugal |
author |
Botelho, Anabela |
author_facet |
Botelho, Anabela Dinis, Isabel Gomes, Lina Lourenço Moreira, Jorge Pinto, Lígia |
author_role |
author |
author2 |
Dinis, Isabel Gomes, Lina Lourenço Moreira, Jorge Pinto, Lígia |
author2_role |
author author author author |
dc.contributor.none.fl_str_mv |
Universidade do Minho |
dc.contributor.author.fl_str_mv |
Botelho, Anabela Dinis, Isabel Gomes, Lina Lourenço Moreira, Jorge Pinto, Lígia |
description |
The increased depletion of biological diversity in agriculture can be attributed to the massification and standardization of production. Another argument is the often mentioned lower productivity of these varieties and the lack of a market price premium that compensates for these higher production cost. Policies to address this issue can either rest on market instruments or on command and control initiatives. The paper aims to determine the role that the origin of the apple variety plays in consumers’ choice, controlling for the place of production. Most literature analyzing the role of origin of production finds that national or local productions have a positive effect on consumers’ choices, receiving a positive price premium. However, appellation of origin has, to our knowledge, never been analyzed in the fruit market. Determining, in a controlled design, whether the Portuguese traditional variety has a positive price premium and characterizing the socio-economic characteristics of consumers valuing this attribute the most can provide valuable insights for apple producers and policy makers. It can help designing more effective strategies to increase market shares or identifying market niches for producers and to promote agro-biodiversity more effective by policy makers. Our results indicate that consumers are willing to pay a statistically significant price premium for the national varieties. In addition, consumers that value the national variety, on average, buy larger quantities and buy more frequently, buy specific varieties, are more aware of products characteristics and are on average older. These results are encouraging for policy makers as they demonstrate the potential for policies based on market instruments as consumers are responsive to price. In addition, the analysis of consumers’ heterogeneity typifies the segments that are more willing to buy national varieties. Finally, the results also indicate, to apple producers and marketers, possible ways to increase their market shares by identifying the socio-demographic characteristics of consumers more willing to buy national varieties at higher prices that may compensate for the increased costs of production. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-12 2013-12-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/1822/27785 |
url |
http://hdl.handle.net/1822/27785 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade do Minho. Núcleo de Investigação em Microeconomia Aplicada (NIMA) |
publisher.none.fl_str_mv |
Universidade do Minho. Núcleo de Investigação em Microeconomia Aplicada (NIMA) |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799132972608126976 |