How Portuguese Health Entities Used Social Media to Face the Public Health Emergency during COVID-19 Disease
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10314/6928 https://doi.org/10.3390/ijerph191911942 |
Resumo: | Background: During the COVID-19 pandemic, social media became an important and easily accessible source of information to keep the population informed. In this study, we explored how Portuguese health entities used social media during the public health emergency caused by COVID-19 disease. Methods: A retrospective study on Portuguese public health entities' communication with the public using social media platforms was performed. Data were retrieved from Facebook, Instagram, and Twitter. All retrieved posts were analyzed, and the engagement of the public was calculated. A thematic analysis of all COVID-19-related posts was conducted. Results: The analysis of each social media platform revealed that during the COVID-19 pandemic, health entities reinforced their presence on social media platforms. The most published posts were related to "epidemiological context" and "encouragement to take actions" to avoid the spread of COVID-19. High engagement frames were not associated with the most frequently published posts. Conclusions: Although health entities have reinforced their presence on social media platforms, they do not take full advantage of these platforms to improve health literacy. |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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7160 |
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How Portuguese Health Entities Used Social Media to Face the Public Health Emergency during COVID-19 DiseaseCOVID-19 diseasecommunicationhealth entitiesinteractionpublic health emergencysocial mediaBackground: During the COVID-19 pandemic, social media became an important and easily accessible source of information to keep the population informed. In this study, we explored how Portuguese health entities used social media during the public health emergency caused by COVID-19 disease. Methods: A retrospective study on Portuguese public health entities' communication with the public using social media platforms was performed. Data were retrieved from Facebook, Instagram, and Twitter. All retrieved posts were analyzed, and the engagement of the public was calculated. A thematic analysis of all COVID-19-related posts was conducted. Results: The analysis of each social media platform revealed that during the COVID-19 pandemic, health entities reinforced their presence on social media platforms. The most published posts were related to "epidemiological context" and "encouragement to take actions" to avoid the spread of COVID-19. High engagement frames were not associated with the most frequently published posts. Conclusions: Although health entities have reinforced their presence on social media platforms, they do not take full advantage of these platforms to improve health literacy.2023-01-20T15:24:23Z2023-01-202021-09-21T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttp://hdl.handle.net/10314/6928http://hdl.handle.net/10314/6928https://doi.org/10.3390/ijerph191911942eng36231239Azevedo, DanielaPlácido, AnaHerdeiro, MariaRoque, FátimaRoque, Vítorinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-01-14T02:59:57Zoai:bdigital.ipg.pt:10314/6928Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T01:44:13.299763Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
How Portuguese Health Entities Used Social Media to Face the Public Health Emergency during COVID-19 Disease |
title |
How Portuguese Health Entities Used Social Media to Face the Public Health Emergency during COVID-19 Disease |
spellingShingle |
How Portuguese Health Entities Used Social Media to Face the Public Health Emergency during COVID-19 Disease Azevedo, Daniela COVID-19 disease communication health entities interaction public health emergency social media |
title_short |
How Portuguese Health Entities Used Social Media to Face the Public Health Emergency during COVID-19 Disease |
title_full |
How Portuguese Health Entities Used Social Media to Face the Public Health Emergency during COVID-19 Disease |
title_fullStr |
How Portuguese Health Entities Used Social Media to Face the Public Health Emergency during COVID-19 Disease |
title_full_unstemmed |
How Portuguese Health Entities Used Social Media to Face the Public Health Emergency during COVID-19 Disease |
title_sort |
How Portuguese Health Entities Used Social Media to Face the Public Health Emergency during COVID-19 Disease |
author |
Azevedo, Daniela |
author_facet |
Azevedo, Daniela Plácido, Ana Herdeiro, Maria Roque, Fátima Roque, Vítor |
author_role |
author |
author2 |
Plácido, Ana Herdeiro, Maria Roque, Fátima Roque, Vítor |
author2_role |
author author author author |
dc.contributor.author.fl_str_mv |
Azevedo, Daniela Plácido, Ana Herdeiro, Maria Roque, Fátima Roque, Vítor |
dc.subject.por.fl_str_mv |
COVID-19 disease communication health entities interaction public health emergency social media |
topic |
COVID-19 disease communication health entities interaction public health emergency social media |
description |
Background: During the COVID-19 pandemic, social media became an important and easily accessible source of information to keep the population informed. In this study, we explored how Portuguese health entities used social media during the public health emergency caused by COVID-19 disease. Methods: A retrospective study on Portuguese public health entities' communication with the public using social media platforms was performed. Data were retrieved from Facebook, Instagram, and Twitter. All retrieved posts were analyzed, and the engagement of the public was calculated. A thematic analysis of all COVID-19-related posts was conducted. Results: The analysis of each social media platform revealed that during the COVID-19 pandemic, health entities reinforced their presence on social media platforms. The most published posts were related to "epidemiological context" and "encouragement to take actions" to avoid the spread of COVID-19. High engagement frames were not associated with the most frequently published posts. Conclusions: Although health entities have reinforced their presence on social media platforms, they do not take full advantage of these platforms to improve health literacy. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-09-21T00:00:00Z 2023-01-20T15:24:23Z 2023-01-20 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10314/6928 http://hdl.handle.net/10314/6928 https://doi.org/10.3390/ijerph191911942 |
url |
http://hdl.handle.net/10314/6928 https://doi.org/10.3390/ijerph191911942 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
36231239 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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