Examining the role of wine brand love on brand loyalty: a multi-country comparison
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Outros Autores: | , , , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10071/10577 |
Resumo: | This study develops and tests a model through a multi-country study that considers consumer wine knowledge and wine experience, wine brand trust and wine brand satisfaction as antecedents of wine brand love, and wine brand loyalty as a consequence of wine brand love. Data were collected in five wine-producing countries (Australia, Chile, France, Mexico and Portugal) with a final sample of 3462 completed surveys. Hypotheses were tested with structural equation modeling and the findings confirm the importance of brand love as both a mediator and direct influence on brand loyalty for wine consumers. Furthermore, brand satisfaction was positively and significantly related to brand love. In addition, wine experience, rather than wine knowledge, positively influenced brand trust and satisfaction. Finally, results also identify differences between countries thereby providing insights into how companies should focus their marketing strategies internationally. |
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Examining the role of wine brand love on brand loyalty: a multi-country comparisonWineBrand loveBrand loyaltyBrand satisfactionBrand trustWine experienceWine knowledgeThis study develops and tests a model through a multi-country study that considers consumer wine knowledge and wine experience, wine brand trust and wine brand satisfaction as antecedents of wine brand love, and wine brand loyalty as a consequence of wine brand love. Data were collected in five wine-producing countries (Australia, Chile, France, Mexico and Portugal) with a final sample of 3462 completed surveys. Hypotheses were tested with structural equation modeling and the findings confirm the importance of brand love as both a mediator and direct influence on brand loyalty for wine consumers. Furthermore, brand satisfaction was positively and significantly related to brand love. In addition, wine experience, rather than wine knowledge, positively influenced brand trust and satisfaction. Finally, results also identify differences between countries thereby providing insights into how companies should focus their marketing strategies internationally.Elsevier2016-01-07T17:14:53Z2015-01-01T00:00:00Z20152019-05-20T12:33:35Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10071/10577eng0278-431910.1016/j.ijhm.2015.04.012Drennan, J.Bianchi, C.Cacho-Elizondo, S.Loureiro, S. M. C.Guibert, N.Proud, W.info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:47:59Zoai:repositorio.iscte-iul.pt:10071/10577Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:23:20.860359Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Examining the role of wine brand love on brand loyalty: a multi-country comparison |
title |
Examining the role of wine brand love on brand loyalty: a multi-country comparison |
spellingShingle |
Examining the role of wine brand love on brand loyalty: a multi-country comparison Drennan, J. Wine Brand love Brand loyalty Brand satisfaction Brand trust Wine experience Wine knowledge |
title_short |
Examining the role of wine brand love on brand loyalty: a multi-country comparison |
title_full |
Examining the role of wine brand love on brand loyalty: a multi-country comparison |
title_fullStr |
Examining the role of wine brand love on brand loyalty: a multi-country comparison |
title_full_unstemmed |
Examining the role of wine brand love on brand loyalty: a multi-country comparison |
title_sort |
Examining the role of wine brand love on brand loyalty: a multi-country comparison |
author |
Drennan, J. |
author_facet |
Drennan, J. Bianchi, C. Cacho-Elizondo, S. Loureiro, S. M. C. Guibert, N. Proud, W. |
author_role |
author |
author2 |
Bianchi, C. Cacho-Elizondo, S. Loureiro, S. M. C. Guibert, N. Proud, W. |
author2_role |
author author author author author |
dc.contributor.author.fl_str_mv |
Drennan, J. Bianchi, C. Cacho-Elizondo, S. Loureiro, S. M. C. Guibert, N. Proud, W. |
dc.subject.por.fl_str_mv |
Wine Brand love Brand loyalty Brand satisfaction Brand trust Wine experience Wine knowledge |
topic |
Wine Brand love Brand loyalty Brand satisfaction Brand trust Wine experience Wine knowledge |
description |
This study develops and tests a model through a multi-country study that considers consumer wine knowledge and wine experience, wine brand trust and wine brand satisfaction as antecedents of wine brand love, and wine brand loyalty as a consequence of wine brand love. Data were collected in five wine-producing countries (Australia, Chile, France, Mexico and Portugal) with a final sample of 3462 completed surveys. Hypotheses were tested with structural equation modeling and the findings confirm the importance of brand love as both a mediator and direct influence on brand loyalty for wine consumers. Furthermore, brand satisfaction was positively and significantly related to brand love. In addition, wine experience, rather than wine knowledge, positively influenced brand trust and satisfaction. Finally, results also identify differences between countries thereby providing insights into how companies should focus their marketing strategies internationally. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-01-01T00:00:00Z 2015 2016-01-07T17:14:53Z 2019-05-20T12:33:35Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10071/10577 |
url |
http://hdl.handle.net/10071/10577 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
0278-4319 10.1016/j.ijhm.2015.04.012 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Elsevier |
publisher.none.fl_str_mv |
Elsevier |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799134795351982080 |