Innovation Process Under Different Marketing Objectives: A Contingency View

Detalhes bibliográficos
Autor(a) principal: Baganha, Manuel P.
Data de Publicação: 1999
Outros Autores: Cunha, Rita Campos e
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/85069
Resumo: This article analyses how success in product innovation or process innovation is associated with different organizational characteristics and sources of innovation, under different marketing objectives. A contingency view was adopted. The study was based on a survey of 436 Portuguese industrial companies.
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spelling Innovation Process Under Different Marketing Objectives: A Contingency ViewThis article analyses how success in product innovation or process innovation is associated with different organizational characteristics and sources of innovation, under different marketing objectives. A contingency view was adopted. The study was based on a survey of 436 Portuguese industrial companies.Nova SBERUNBaganha, Manuel P.Cunha, Rita Campos e2019-10-22T08:03:35Z19991999-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10362/85069engBaganha, Manuel P. and Cunha, Rita C., Innovation Process Under Different Marketing Objectives: A Contingency View (1999). FEUNL Working Paper Series No. 367info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:38:00Zoai:run.unl.pt:10362/85069Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:36:34.168569Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Innovation Process Under Different Marketing Objectives: A Contingency View
title Innovation Process Under Different Marketing Objectives: A Contingency View
spellingShingle Innovation Process Under Different Marketing Objectives: A Contingency View
Baganha, Manuel P.
title_short Innovation Process Under Different Marketing Objectives: A Contingency View
title_full Innovation Process Under Different Marketing Objectives: A Contingency View
title_fullStr Innovation Process Under Different Marketing Objectives: A Contingency View
title_full_unstemmed Innovation Process Under Different Marketing Objectives: A Contingency View
title_sort Innovation Process Under Different Marketing Objectives: A Contingency View
author Baganha, Manuel P.
author_facet Baganha, Manuel P.
Cunha, Rita Campos e
author_role author
author2 Cunha, Rita Campos e
author2_role author
dc.contributor.none.fl_str_mv RUN
dc.contributor.author.fl_str_mv Baganha, Manuel P.
Cunha, Rita Campos e
description This article analyses how success in product innovation or process innovation is associated with different organizational characteristics and sources of innovation, under different marketing objectives. A contingency view was adopted. The study was based on a survey of 436 Portuguese industrial companies.
publishDate 1999
dc.date.none.fl_str_mv 1999
1999-01-01T00:00:00Z
2019-10-22T08:03:35Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/85069
url http://hdl.handle.net/10362/85069
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Baganha, Manuel P. and Cunha, Rita C., Innovation Process Under Different Marketing Objectives: A Contingency View (1999). FEUNL Working Paper Series No. 367
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
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dc.publisher.none.fl_str_mv Nova SBE
publisher.none.fl_str_mv Nova SBE
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