Tesla and the electric vehicle market in 2018

Detalhes bibliográficos
Autor(a) principal: Ferreira, Marta Brás da Cunha
Data de Publicação: 2019
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/69483
Resumo: This Work Project presents a case study to be used in masters and executive education Strategy courses to better illustrate the dynamics of competition in markets with demand-side increasing returns. Through the real case of Tesla, this project intends to evaluate the strategic decisions pursued by the firm in the nascent electric vehicle market to overcome the hurdle of critical mass and provide a platform on which e-mobility can realize its full potential. In the analysis that follows, we conclude that Tesla created a model that exceeds the conventional auto business to allow its vehicles to move along the technology adoption curve.
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spelling Tesla and the electric vehicle market in 2018TeslaElectric vehiclesDemand-side increasing returnsstrategyDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis Work Project presents a case study to be used in masters and executive education Strategy courses to better illustrate the dynamics of competition in markets with demand-side increasing returns. Through the real case of Tesla, this project intends to evaluate the strategic decisions pursued by the firm in the nascent electric vehicle market to overcome the hurdle of critical mass and provide a platform on which e-mobility can realize its full potential. In the analysis that follows, we conclude that Tesla created a model that exceeds the conventional auto business to allow its vehicles to move along the technology adoption curve.Costa, Luís AlmeidaRUNFerreira, Marta Brás da Cunha2019-05-13T10:52:00Z2019-01-252019-01-25T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/69483TID:202223957enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:32:55Zoai:run.unl.pt:10362/69483Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:34:57.573994Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Tesla and the electric vehicle market in 2018
title Tesla and the electric vehicle market in 2018
spellingShingle Tesla and the electric vehicle market in 2018
Ferreira, Marta Brás da Cunha
Tesla
Electric vehicles
Demand-side increasing returns
strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Tesla and the electric vehicle market in 2018
title_full Tesla and the electric vehicle market in 2018
title_fullStr Tesla and the electric vehicle market in 2018
title_full_unstemmed Tesla and the electric vehicle market in 2018
title_sort Tesla and the electric vehicle market in 2018
author Ferreira, Marta Brás da Cunha
author_facet Ferreira, Marta Brás da Cunha
author_role author
dc.contributor.none.fl_str_mv Costa, Luís Almeida
RUN
dc.contributor.author.fl_str_mv Ferreira, Marta Brás da Cunha
dc.subject.por.fl_str_mv Tesla
Electric vehicles
Demand-side increasing returns
strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Tesla
Electric vehicles
Demand-side increasing returns
strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This Work Project presents a case study to be used in masters and executive education Strategy courses to better illustrate the dynamics of competition in markets with demand-side increasing returns. Through the real case of Tesla, this project intends to evaluate the strategic decisions pursued by the firm in the nascent electric vehicle market to overcome the hurdle of critical mass and provide a platform on which e-mobility can realize its full potential. In the analysis that follows, we conclude that Tesla created a model that exceeds the conventional auto business to allow its vehicles to move along the technology adoption curve.
publishDate 2019
dc.date.none.fl_str_mv 2019-05-13T10:52:00Z
2019-01-25
2019-01-25T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/69483
TID:202223957
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identifier_str_mv TID:202223957
dc.language.iso.fl_str_mv eng
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eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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