Brand image of the region Center of Portugal as seen by its residents

Detalhes bibliográficos
Autor(a) principal: Gouveia, Manuel
Data de Publicação: 2024
Outros Autores: Aragonez, Teresa, Saur-Amaral, Irina
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://tmstudies.net/index.php/ectms/article/view/817
Resumo: The main objective of this research was the development of empiricknowledge about the opinions of the region residents, regarding theirlevels of identification with the region and its brand, and their level ofattachment to this new geographical reality. The selected methodologywent through an initial qualitative approach, followed by a quantitativeone. Regarding the quantitative study, a questionnaire was applied tothe region residents from witch was obtained a sample of 2.050individuals. Although the results show that it isn’t easy for therespondents to separate the brand from the region, it was possible toidentify the variables that influence residents’ brand and regionperceptions, and conclude that respondents associate the samecharacteristics and attributes to the brand and to the region
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spelling Brand image of the region Center of Portugal as seen by its residentsA imagem da Região Centro de Portugal: a perspetiva dos seus residentesPlace marketingplace brandingregion Center of Portugalregional imageregional developmentThe main objective of this research was the development of empiricknowledge about the opinions of the region residents, regarding theirlevels of identification with the region and its brand, and their level ofattachment to this new geographical reality. The selected methodologywent through an initial qualitative approach, followed by a quantitativeone. Regarding the quantitative study, a questionnaire was applied tothe region residents from witch was obtained a sample of 2.050individuals. Although the results show that it isn’t easy for therespondents to separate the brand from the region, it was possible toidentify the variables that influence residents’ brand and regionperceptions, and conclude that respondents associate the samecharacteristics and attributes to the brand and to the regionO principal objetivo desta investigação consistiu no desenvolvimentodo conhecimento empírico quanto à opinião dos habitantes da regiãosobre o Centro, nomeadamente no que respeita ao seu nível deidentificação com a região, com a sua marca e o seu sentimento depertença à região Centro, anteriormente conhecida como Beiras. Ametodologia adotada consistiu numa abordagem integrada, iniciandosecom uma pesquisa qualitativa seguida de uma abordagemquantitativa que se materializou na realização de um inquérito aoshabitantes da Região Centro, tendo-se obtido uma amostra de 2.050indivíduos. Apesar de não ser linear para os inquiridos fazer aseparação entre a marca e a região, foi possível determinar as variáveisque influenciam as percepções dos habitantes quanto à marca e àregião e concluir que os habitantes associam à marca as mesmascaracterísticas e atributos que associam à regiãoUniversity of Algarve2024-01-10info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://tmstudies.net/index.php/ectms/article/view/817Revista Encontros Científicos - Tourism & Management Studies; v. 11 n. 2 (2015); 93-102Tourism & Management Studies; Vol. 11 N.º 2 (2015); 93-102Tourism & Management Studies; Vol. 11 No. 2 (2015); 93-102Revista Encontros Científicos - Tourism & Management Studies; Vol. 11 Núm. 2 (2015); 93-1022182-8466reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://tmstudies.net/index.php/ectms/article/view/817https://tmstudies.net/index.php/ectms/article/view/817/2397Copyright (c) 2016 Tourism & Management Studiesinfo:eu-repo/semantics/openAccessGouveia, ManuelAragonez, TeresaSaur-Amaral, Irina2024-01-17T15:29:12Zoai:ojs.pkp.sfu.ca:article/817Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:56:23.722539Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Brand image of the region Center of Portugal as seen by its residents
A imagem da Região Centro de Portugal: a perspetiva dos seus residentes
title Brand image of the region Center of Portugal as seen by its residents
spellingShingle Brand image of the region Center of Portugal as seen by its residents
Gouveia, Manuel
Place marketing
place branding
region Center of Portugal
regional image
regional development
title_short Brand image of the region Center of Portugal as seen by its residents
title_full Brand image of the region Center of Portugal as seen by its residents
title_fullStr Brand image of the region Center of Portugal as seen by its residents
title_full_unstemmed Brand image of the region Center of Portugal as seen by its residents
title_sort Brand image of the region Center of Portugal as seen by its residents
author Gouveia, Manuel
author_facet Gouveia, Manuel
Aragonez, Teresa
Saur-Amaral, Irina
author_role author
author2 Aragonez, Teresa
Saur-Amaral, Irina
author2_role author
author
dc.contributor.author.fl_str_mv Gouveia, Manuel
Aragonez, Teresa
Saur-Amaral, Irina
dc.subject.por.fl_str_mv Place marketing
place branding
region Center of Portugal
regional image
regional development
topic Place marketing
place branding
region Center of Portugal
regional image
regional development
description The main objective of this research was the development of empiricknowledge about the opinions of the region residents, regarding theirlevels of identification with the region and its brand, and their level ofattachment to this new geographical reality. The selected methodologywent through an initial qualitative approach, followed by a quantitativeone. Regarding the quantitative study, a questionnaire was applied tothe region residents from witch was obtained a sample of 2.050individuals. Although the results show that it isn’t easy for therespondents to separate the brand from the region, it was possible toidentify the variables that influence residents’ brand and regionperceptions, and conclude that respondents associate the samecharacteristics and attributes to the brand and to the region
publishDate 2024
dc.date.none.fl_str_mv 2024-01-10
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/817
url https://tmstudies.net/index.php/ectms/article/view/817
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/817
https://tmstudies.net/index.php/ectms/article/view/817/2397
dc.rights.driver.fl_str_mv Copyright (c) 2016 Tourism & Management Studies
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Tourism & Management Studies
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv University of Algarve
publisher.none.fl_str_mv University of Algarve
dc.source.none.fl_str_mv Revista Encontros Científicos - Tourism & Management Studies; v. 11 n. 2 (2015); 93-102
Tourism & Management Studies; Vol. 11 N.º 2 (2015); 93-102
Tourism & Management Studies; Vol. 11 No. 2 (2015); 93-102
Revista Encontros Científicos - Tourism & Management Studies; Vol. 11 Núm. 2 (2015); 93-102
2182-8466
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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