The subscription model in automotive industry : a tool for co-creators identification
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/25912 |
Resumo: | The purpose of this research is to establish a connection between co-creation and the adoption of vehicle subscription-based services and to test the application of a model for car choice. The objective is to test the hypothesis that experience-driven vehicle subscription services (EDVSS) attract co-creators and the effects of pre-identified constructs on the adoption of vehicle subscription services. The hypotheses are formulated after having extensively review industrial reports about the emerging trends in automotive and the academic literature on co-creation, motivation of drivers’ behavioural changes and attitudinal models for car choice. A quota sample of 380 US citizens participated in the primary data collection through a survey. Overall, results demonstrate that people that are more involved in co-creative initiatives tends to increase the willingness to adopt an experience-driven vehicle subscription service. Furthermore, the tested attitudinal model for car choice results in moderately explicate the adoption of EDVSS. Results are discussed to draw main implication for managers. The research contributes to the extant literature in co-creation, by opening relevant new paths of research benefitting different industries. Thus, the validated model both extend the literature relatively the application of attitudinal models to explicate a certain behaviour as well as provide managers with a useful tool to develop specific marketing strategies. |
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The subscription model in automotive industry : a tool for co-creators identificationDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe purpose of this research is to establish a connection between co-creation and the adoption of vehicle subscription-based services and to test the application of a model for car choice. The objective is to test the hypothesis that experience-driven vehicle subscription services (EDVSS) attract co-creators and the effects of pre-identified constructs on the adoption of vehicle subscription services. The hypotheses are formulated after having extensively review industrial reports about the emerging trends in automotive and the academic literature on co-creation, motivation of drivers’ behavioural changes and attitudinal models for car choice. A quota sample of 380 US citizens participated in the primary data collection through a survey. Overall, results demonstrate that people that are more involved in co-creative initiatives tends to increase the willingness to adopt an experience-driven vehicle subscription service. Furthermore, the tested attitudinal model for car choice results in moderately explicate the adoption of EDVSS. Results are discussed to draw main implication for managers. The research contributes to the extant literature in co-creation, by opening relevant new paths of research benefitting different industries. Thus, the validated model both extend the literature relatively the application of attitudinal models to explicate a certain behaviour as well as provide managers with a useful tool to develop specific marketing strategies.O objetivo desta pesquisa é estabelecer uma conexão entre a co-criação e a adoção de serviços baseados em assinatura de veículos e testar a aplicação de um modelo para a escolha de carros. O objetivo é testar a hipótese de que os serviços de assinatura de veículos orientados por experiência (EDVSS) atraem cocriadores e os efeitos de construções pré-identificadas na adoção de serviços de assinatura de veículos. As hipóteses são formuladas após uma extensa revisão de relatórios industriais sobre as tendências emergentes no setor automotivo e a literatura académica sobre co-criação, motivação das mudanças comportamentais dos condutores e modelos atitudinais para a escolha de carros. Uma amostra de quota de 380 cidadãos dos EUA participou na recolha de dados primários por meio de um inquérito. No geral, os resultados demonstram que as pessoas que estão mais envolvidas em iniciativas co-criativas tendem a aumentar a disposição de adotar um serviço de assinatura de veículos baseado em experiência. Além disso, o modelo atitudinal testado para a escolha do carro resulta em uma explicação moderada da adoção do EDVSS. Os resultados são discutidos para extrair as principais implicações para os gerentes. A pesquisa contribui para a literatura existente em co-criação, abrindo novos caminhos relevantes de pesquisa, beneficiando diferentes indústrias. Assim, tanto o modelo validado estende a literatura quanto à aplicação de modelos atitudinais para explicar determinado comportamento, como também fornece aos gestores uma ferramenta útil para o desenvolvimento de estratégias específicas de marketing.Costa, Cláudia Isabel de SousaVeritati - Repositório Institucional da Universidade Católica PortuguesaZago, Mattia2018-10-2220182018-10-22T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/25912TID:201990490enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-12T01:38:16Zoai:repositorio.ucp.pt:10400.14/25912Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:20:43.289976Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The subscription model in automotive industry : a tool for co-creators identification |
title |
The subscription model in automotive industry : a tool for co-creators identification |
spellingShingle |
The subscription model in automotive industry : a tool for co-creators identification Zago, Mattia Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
The subscription model in automotive industry : a tool for co-creators identification |
title_full |
The subscription model in automotive industry : a tool for co-creators identification |
title_fullStr |
The subscription model in automotive industry : a tool for co-creators identification |
title_full_unstemmed |
The subscription model in automotive industry : a tool for co-creators identification |
title_sort |
The subscription model in automotive industry : a tool for co-creators identification |
author |
Zago, Mattia |
author_facet |
Zago, Mattia |
author_role |
author |
dc.contributor.none.fl_str_mv |
Costa, Cláudia Isabel de Sousa Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Zago, Mattia |
dc.subject.por.fl_str_mv |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
The purpose of this research is to establish a connection between co-creation and the adoption of vehicle subscription-based services and to test the application of a model for car choice. The objective is to test the hypothesis that experience-driven vehicle subscription services (EDVSS) attract co-creators and the effects of pre-identified constructs on the adoption of vehicle subscription services. The hypotheses are formulated after having extensively review industrial reports about the emerging trends in automotive and the academic literature on co-creation, motivation of drivers’ behavioural changes and attitudinal models for car choice. A quota sample of 380 US citizens participated in the primary data collection through a survey. Overall, results demonstrate that people that are more involved in co-creative initiatives tends to increase the willingness to adopt an experience-driven vehicle subscription service. Furthermore, the tested attitudinal model for car choice results in moderately explicate the adoption of EDVSS. Results are discussed to draw main implication for managers. The research contributes to the extant literature in co-creation, by opening relevant new paths of research benefitting different industries. Thus, the validated model both extend the literature relatively the application of attitudinal models to explicate a certain behaviour as well as provide managers with a useful tool to develop specific marketing strategies. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-10-22 2018 2018-10-22T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/25912 TID:201990490 |
url |
http://hdl.handle.net/10400.14/25912 |
identifier_str_mv |
TID:201990490 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799131905780613120 |