The discourse analysis in social entrepreneurship: The case of rede IVG – Brazil

• Autor(a) principal: Machado, Monica Cristina Rovaris
• Data de Publicação: 2020
• Outros Autores: Lenzi, Fernando César, Verdú, Clemente Antonio Penalva
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: https://doi.org/10.36367/ntqr.4.2020.271-287
• topic: Social Entrepreneurship; Values; Discourse Analysis; Brazil.; Empreendedorismo Social; Valores; Análise do Discurso; Brasil.

The article has as objective detects the values under the optics of the subjects of a net of social organizations, called Net IVG. The gathered data together to the subjects took as a base Schwartz's valuable Theory (2012) and the Theory of Cultural Values of Inglehart (1977, 1990, 1997), from the analysis of his speeches. The used methodology was of the exploratory study, qualitative, techniques of analysis orientated for the conceptual construction from data not structured when was called Grounded Theory, documentary analysis and observation not participant, through proceedings of analytical induction. The analysis of the qualitative information held as a support the analysis of the speech of the subjects and support of the software Atlas IT for definition of the personal values. It concludes that the subjects are affected by the socioeconomic conditions that influence theirs values. So the survival is a determinative factor when they were affected by the social, economic and political factors, being theirs values characterized like materialists, because they need support for the social transformation of the community.