Fueling the revolution: social media’s effect on societal revolutions
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10071/11198 |
Resumo: | “When we change the way we communicate, we change society”- Clay Shirky. The rise of social networking sites will play an increasingly important role in the formation of group identity and collective actions such as societal protests and Revolutions. The new use of social networking sites is a significant departure from static, solely profile based online platforms. Networks such as Facebook, Twitter, etc. are being utilized by thousands of individuals in an organized fashion to incite real social change. The topic of this dissertation is social media’s effect on social Revolutions. It focuses more specifically on the Ukrainian Revolution as it has received considerable attention and interest. For this reason this topic will be looked at from a marketing perspective to analyze how social media dispenses information and influences individuals to engage with the movement. Drawing from McLuhan’s media theory, social network and collective action theories, this dissertation argues that social networking sites impact societal revolutions by influencing protest attendance and information perception. |
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Fueling the revolution: social media’s effect on societal revolutionsSocial mediaRevolutionsSocial networksSocial marketingMeios sociaisRevoluçõesRedes sociaisMarketing social“When we change the way we communicate, we change society”- Clay Shirky. The rise of social networking sites will play an increasingly important role in the formation of group identity and collective actions such as societal protests and Revolutions. The new use of social networking sites is a significant departure from static, solely profile based online platforms. Networks such as Facebook, Twitter, etc. are being utilized by thousands of individuals in an organized fashion to incite real social change. The topic of this dissertation is social media’s effect on social Revolutions. It focuses more specifically on the Ukrainian Revolution as it has received considerable attention and interest. For this reason this topic will be looked at from a marketing perspective to analyze how social media dispenses information and influences individuals to engage with the movement. Drawing from McLuhan’s media theory, social network and collective action theories, this dissertation argues that social networking sites impact societal revolutions by influencing protest attendance and information perception.“Quando mudamos o modo de comunicar, mudamos a sociedade”- Clay Shirky. O avanço das redes sociais terá um papel cada vez mais importante no desenvolvimento da identidade de grupo e acções colectivas como protestos sociais e revoluções. O novo uso das redes sociais é um avanço significativo em relação às plataformas estáticas baseadas somente no perfil do utilizador. Redes como o Facebook, o Twitter, etc. estão a ser utilizadas por milhares de indivíduos de modo organizado para realmente incitar mudanças sociais. O tema desta dissertação é o efeito que as redes sociais têm nas revoluções sociais. A mesma foca-se na Revolução Ucraniana, que captou considerável atenção e interesse mundial. Por este motivo, este tópico será analisado de uma perspectiva de marketing, para verificar como os meios sociais fornecem informação e influenciam os indivíduos a participar em movimentos. É a partir da teoria mediática de McLuhan’s, da rede social e das teorias de acção colectiva que esta dissertação se propõe a analisar o impacto que as redes sociais têm na revolução social, através da influência no activismo protestante e na divulgação de informação.2016-04-14T15:01:39Z2015-01-01T00:00:00Z20152015-06info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/octet-streamhttp://hdl.handle.net/10071/11198TID:201145669engKhomko, Marta Mariainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:52:46Zoai:repositorio.iscte-iul.pt:10071/11198Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:26:20.811738Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Fueling the revolution: social media’s effect on societal revolutions |
title |
Fueling the revolution: social media’s effect on societal revolutions |
spellingShingle |
Fueling the revolution: social media’s effect on societal revolutions Khomko, Marta Maria Social media Revolutions Social networks Social marketing Meios sociais Revoluções Redes sociais Marketing social |
title_short |
Fueling the revolution: social media’s effect on societal revolutions |
title_full |
Fueling the revolution: social media’s effect on societal revolutions |
title_fullStr |
Fueling the revolution: social media’s effect on societal revolutions |
title_full_unstemmed |
Fueling the revolution: social media’s effect on societal revolutions |
title_sort |
Fueling the revolution: social media’s effect on societal revolutions |
author |
Khomko, Marta Maria |
author_facet |
Khomko, Marta Maria |
author_role |
author |
dc.contributor.author.fl_str_mv |
Khomko, Marta Maria |
dc.subject.por.fl_str_mv |
Social media Revolutions Social networks Social marketing Meios sociais Revoluções Redes sociais Marketing social |
topic |
Social media Revolutions Social networks Social marketing Meios sociais Revoluções Redes sociais Marketing social |
description |
“When we change the way we communicate, we change society”- Clay Shirky. The rise of social networking sites will play an increasingly important role in the formation of group identity and collective actions such as societal protests and Revolutions. The new use of social networking sites is a significant departure from static, solely profile based online platforms. Networks such as Facebook, Twitter, etc. are being utilized by thousands of individuals in an organized fashion to incite real social change. The topic of this dissertation is social media’s effect on social Revolutions. It focuses more specifically on the Ukrainian Revolution as it has received considerable attention and interest. For this reason this topic will be looked at from a marketing perspective to analyze how social media dispenses information and influences individuals to engage with the movement. Drawing from McLuhan’s media theory, social network and collective action theories, this dissertation argues that social networking sites impact societal revolutions by influencing protest attendance and information perception. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-01-01T00:00:00Z 2015 2015-06 2016-04-14T15:01:39Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10071/11198 TID:201145669 |
url |
http://hdl.handle.net/10071/11198 |
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TID:201145669 |
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eng |
language |
eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf application/octet-stream |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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