Competency profiling for product managers

• Autor(a) principal: Fernandes, Mariana Franco
• Data de Publicação: 2016
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/14065
• topic: Competencies; Profiling; Product Management; Product Manager; Gestão do produto; Gestor; Competências; Trabalho de projeto

Although the product manager’s role in the corporate sector is considered highly important and approached in literature (Gorchels, 2003; Haines, 2009; McNaughtan, 2013), there is still considerable ambiguity when we refer to the role and responsibilities of product managers and the factors that drive effective performance. Also, besides being an occupation with approximately 86 years old, there’s still no reference of product management in the U.S. Occupational Information Network (O*NET) data-base. Additionally, a strong and organized source of knowledge available to the product management practitioner is lacking and the number of academic courses to prepare product managers is still small. For the reasons stated above, it is important to build a product manager’s competency profile in order to help both companies in their recruitment processes and professionals who want to progress in their career. With the view of achieving the proposed goals, we developed a competence matrix based fundamentally on two authors that have recurrently published about the topic (Linda Gorchels e Zuzana Wroblowská) and on Roe’s architectonic model (Bartram & Roe, 2005). Afterwards, a survey has been conducted with product managers from various areas. Results are discussed at the light of theory and according to the proposed goals of this work.