Field lab on internationalization: a case study of a Portuguese SME in the floor covering industry

Detalhes bibliográficos
Autor(a) principal: Martins, Mariana Oliveira De Almeida
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/137996
Resumo: Company X is a growing Portuguese SME operating in the floor covering industry as a wholesaler. The company intends to expand globally and consolidate its financial stability after experiencing a deep crisis and downsizing its business. This dissertation’s purpose is to develop realistic guidelines for Company X to successfully implement an internationalization strategy. To formulate the final recommendation, both company and sector were analyzed, as well as macro and industry-specific dimensions that resulted in a shortlist of five potential target countries. A detailed evaluation of each country allowed for the selection of Denmark as the optimal destination. Ultimately, a comprehensive marketing plan and the project’s financial implications reflected the direct exporting strategy to be executed by the company.
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spelling Field lab on internationalization: a case study of a Portuguese SME in the floor covering industryInternationalizationSmeInternationalization planDomínio/Área Científica::Ciências Sociais::Economia e GestãoCompany X is a growing Portuguese SME operating in the floor covering industry as a wholesaler. The company intends to expand globally and consolidate its financial stability after experiencing a deep crisis and downsizing its business. This dissertation’s purpose is to develop realistic guidelines for Company X to successfully implement an internationalization strategy. To formulate the final recommendation, both company and sector were analyzed, as well as macro and industry-specific dimensions that resulted in a shortlist of five potential target countries. A detailed evaluation of each country allowed for the selection of Denmark as the optimal destination. Ultimately, a comprehensive marketing plan and the project’s financial implications reflected the direct exporting strategy to be executed by the company.Delgado, João Pedro Pires dos Reis MuralhaRUNMartins, Mariana Oliveira De Almeida2021-06-292021-05-202024-05-20T00:00:00Z2021-06-29T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/137996TID:202837270enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:15:22Zoai:run.unl.pt:10362/137996Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:48:55.752175Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Field lab on internationalization: a case study of a Portuguese SME in the floor covering industry
title Field lab on internationalization: a case study of a Portuguese SME in the floor covering industry
spellingShingle Field lab on internationalization: a case study of a Portuguese SME in the floor covering industry
Martins, Mariana Oliveira De Almeida
Internationalization
Sme
Internationalization plan
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Field lab on internationalization: a case study of a Portuguese SME in the floor covering industry
title_full Field lab on internationalization: a case study of a Portuguese SME in the floor covering industry
title_fullStr Field lab on internationalization: a case study of a Portuguese SME in the floor covering industry
title_full_unstemmed Field lab on internationalization: a case study of a Portuguese SME in the floor covering industry
title_sort Field lab on internationalization: a case study of a Portuguese SME in the floor covering industry
author Martins, Mariana Oliveira De Almeida
author_facet Martins, Mariana Oliveira De Almeida
author_role author
dc.contributor.none.fl_str_mv Delgado, João Pedro Pires dos Reis Muralha
RUN
dc.contributor.author.fl_str_mv Martins, Mariana Oliveira De Almeida
dc.subject.por.fl_str_mv Internationalization
Sme
Internationalization plan
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization
Sme
Internationalization plan
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Company X is a growing Portuguese SME operating in the floor covering industry as a wholesaler. The company intends to expand globally and consolidate its financial stability after experiencing a deep crisis and downsizing its business. This dissertation’s purpose is to develop realistic guidelines for Company X to successfully implement an internationalization strategy. To formulate the final recommendation, both company and sector were analyzed, as well as macro and industry-specific dimensions that resulted in a shortlist of five potential target countries. A detailed evaluation of each country allowed for the selection of Denmark as the optimal destination. Ultimately, a comprehensive marketing plan and the project’s financial implications reflected the direct exporting strategy to be executed by the company.
publishDate 2021
dc.date.none.fl_str_mv 2021-06-29
2021-05-20
2021-06-29T00:00:00Z
2024-05-20T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/137996
TID:202837270
url http://hdl.handle.net/10362/137996
identifier_str_mv TID:202837270
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv embargoedAccess
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dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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