Visual elements in organic products communication: the impact of packaging material and color on consumer perception
Autor(a) principal: | |
---|---|
Data de Publicação: | 2020 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/104500 |
Resumo: | Organic product consumption has been increasing, especially due to the promotion of healthy lifestyles. However,it is difficult for these brands to differentiate their products since theylack informationabout which packageelements should be used, besides the organic claims and labels.The purpose of this study is to contribute to thisliterature gap, by analyzingthe impact of packaging materialsand colorson consumers’environmentally friendly perceptions, product attractiveness,and purchase intention,to help managers to enhance product communication.A quantitative approach was used and online questionnaires(n= 372)were createdto collectdata, using six yogurt packages, with both elementsvarying. Results indicate that material impacts attractiveness and environmentally friendly perceptions, color impacts attractiveness, while purchase intention is not affected by anyof theseelements. |
id |
RCAP_ebbbf637cceadfe89c7ff0c65c5410e8 |
---|---|
oai_identifier_str |
oai:run.unl.pt:10362/104500 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
Visual elements in organic products communication: the impact of packaging material and color on consumer perceptionOrganic foodPackagingMaterialColorDomínio/Área Científica::Ciências Sociais::Economia e GestãoOrganic product consumption has been increasing, especially due to the promotion of healthy lifestyles. However,it is difficult for these brands to differentiate their products since theylack informationabout which packageelements should be used, besides the organic claims and labels.The purpose of this study is to contribute to thisliterature gap, by analyzingthe impact of packaging materialsand colorson consumers’environmentally friendly perceptions, product attractiveness,and purchase intention,to help managers to enhance product communication.A quantitative approach was used and online questionnaires(n= 372)were createdto collectdata, using six yogurt packages, with both elementsvarying. Results indicate that material impacts attractiveness and environmentally friendly perceptions, color impacts attractiveness, while purchase intention is not affected by anyof theseelements.Martinez, Luis F.Martinez, Luisa M.RUNBento, Ana Sofia Ferreira2023-01-24T01:31:05Z2020-01-242020-01-032020-01-24T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/104500TID:202492818enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:50:00Zoai:run.unl.pt:10362/104500Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:40:15.316978Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Visual elements in organic products communication: the impact of packaging material and color on consumer perception |
title |
Visual elements in organic products communication: the impact of packaging material and color on consumer perception |
spellingShingle |
Visual elements in organic products communication: the impact of packaging material and color on consumer perception Bento, Ana Sofia Ferreira Organic food Packaging Material Color Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Visual elements in organic products communication: the impact of packaging material and color on consumer perception |
title_full |
Visual elements in organic products communication: the impact of packaging material and color on consumer perception |
title_fullStr |
Visual elements in organic products communication: the impact of packaging material and color on consumer perception |
title_full_unstemmed |
Visual elements in organic products communication: the impact of packaging material and color on consumer perception |
title_sort |
Visual elements in organic products communication: the impact of packaging material and color on consumer perception |
author |
Bento, Ana Sofia Ferreira |
author_facet |
Bento, Ana Sofia Ferreira |
author_role |
author |
dc.contributor.none.fl_str_mv |
Martinez, Luis F. Martinez, Luisa M. RUN |
dc.contributor.author.fl_str_mv |
Bento, Ana Sofia Ferreira |
dc.subject.por.fl_str_mv |
Organic food Packaging Material Color Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Organic food Packaging Material Color Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Organic product consumption has been increasing, especially due to the promotion of healthy lifestyles. However,it is difficult for these brands to differentiate their products since theylack informationabout which packageelements should be used, besides the organic claims and labels.The purpose of this study is to contribute to thisliterature gap, by analyzingthe impact of packaging materialsand colorson consumers’environmentally friendly perceptions, product attractiveness,and purchase intention,to help managers to enhance product communication.A quantitative approach was used and online questionnaires(n= 372)were createdto collectdata, using six yogurt packages, with both elementsvarying. Results indicate that material impacts attractiveness and environmentally friendly perceptions, color impacts attractiveness, while purchase intention is not affected by anyof theseelements. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-01-24 2020-01-03 2020-01-24T00:00:00Z 2023-01-24T01:31:05Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/104500 TID:202492818 |
url |
http://hdl.handle.net/10362/104500 |
identifier_str_mv |
TID:202492818 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799138017894465536 |