Application of a model of management by macroprocesses to a beef cattle enterprise: a case study

• Autor(a) principal: Rosado Júnior,Adriano Garcia
• Data de Publicação: 2009
• Outros Autores: Lobato,José Fernando Piva
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Revista Brasileira de Zootecnia (Online)
• Texto Completo: http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1516-35982009001100030
• topic: agribusiness; agricultural systems; flow diagram; management system

This is a case study that aimed at proposing a management method based on macroprocesses to determine and achieve strategic goals for a beef cattle enterprise in order to maintain or to increase the company's competitiveness. The method suggests using a series of tools mentioned in the literature that were organized providing logical reasons for the managers to build the management system. When mapping the processes of the studied enterprise, four macroprocesses were identified, which were sustained by 21 support processes, in addition to three management processes. The strategic aims were determined by the internal and external environmental analysis, resulting in five priority items, and the processes considered critical to achieve them were described by flow diagrams. The strategies to achieve the goals were determined by the Porter General Strategies method, where the differentiation option was chosen for the two main macroprocesses, whose action focuses were different.