Identification of demand characteristics in the production of sires using a conceptual model of quality function deployment: a case study
Autor(a) principal: | |
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Data de Publicação: | 2011 |
Outros Autores: | , , , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Revista Brasileira de Zootecnia (Online) |
Texto Completo: | http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1516-35982011000100029 |
Resumo: | The objective of this study is to identify demands of customers of a sire-producing company in Rio Grande do Sul, Brazil, by using a methodology adapted from quality function deployment tool. The adaptation consisted on the fact that matrices are treated in an unified manner among product and services due to the high perception of inter-relationship among these business components. The results evidenced that clients priorize traits related to the product, especially genetic value of the bulls. Service items were also highlighted, and they may be presented as an opportunity of differentiation among suppliers. Customer profile influenced priority order inasmuch as farmers with no technical services prioritized performance traits over genetic traits, opposing to those who were assisted and to technical consultants. Concerning to farm size, there were changes only in the tertiary level of the priority order of the demands. The adaptation of the methodology for joint analysis interfered in the results, especially in service prioritization. This study contributed to formatting a model for using quality function deployment in sire production, helping to identify quality demands and its priority levels for the population and researched company, and it may be used in further studies on the product beef sires. |
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Identification of demand characteristics in the production of sires using a conceptual model of quality function deployment: a case studyagribusinessgenetics characteristicsquality demandThe objective of this study is to identify demands of customers of a sire-producing company in Rio Grande do Sul, Brazil, by using a methodology adapted from quality function deployment tool. The adaptation consisted on the fact that matrices are treated in an unified manner among product and services due to the high perception of inter-relationship among these business components. The results evidenced that clients priorize traits related to the product, especially genetic value of the bulls. Service items were also highlighted, and they may be presented as an opportunity of differentiation among suppliers. Customer profile influenced priority order inasmuch as farmers with no technical services prioritized performance traits over genetic traits, opposing to those who were assisted and to technical consultants. Concerning to farm size, there were changes only in the tertiary level of the priority order of the demands. The adaptation of the methodology for joint analysis interfered in the results, especially in service prioritization. This study contributed to formatting a model for using quality function deployment in sire production, helping to identify quality demands and its priority levels for the population and researched company, and it may be used in further studies on the product beef sires.Sociedade Brasileira de Zootecnia2011-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S1516-35982011000100029Revista Brasileira de Zootecnia v.40 n.1 2011reponame:Revista Brasileira de Zootecnia (Online)instname:Sociedade Brasileira de Zootecnia (SBZ)instacron:SBZ10.1590/S1516-35982011000100029info:eu-repo/semantics/openAccessRosado Júnior,Adriano GarciaLobato,José Fernando PivaEcheveste,MárciaGerber,Adriano SchaunYang,SamantaRossini,Karinaeng2011-01-26T00:00:00Zoai:scielo:S1516-35982011000100029Revistahttps://www.rbz.org.br/pt-br/https://old.scielo.br/oai/scielo-oai.php||bz@sbz.org.br|| secretariarbz@sbz.org.br1806-92901516-3598opendoar:2011-01-26T00:00Revista Brasileira de Zootecnia (Online) - Sociedade Brasileira de Zootecnia (SBZ)false |
dc.title.none.fl_str_mv |
Identification of demand characteristics in the production of sires using a conceptual model of quality function deployment: a case study |
title |
Identification of demand characteristics in the production of sires using a conceptual model of quality function deployment: a case study |
spellingShingle |
Identification of demand characteristics in the production of sires using a conceptual model of quality function deployment: a case study Rosado Júnior,Adriano Garcia agribusiness genetics characteristics quality demand |
title_short |
Identification of demand characteristics in the production of sires using a conceptual model of quality function deployment: a case study |
title_full |
Identification of demand characteristics in the production of sires using a conceptual model of quality function deployment: a case study |
title_fullStr |
Identification of demand characteristics in the production of sires using a conceptual model of quality function deployment: a case study |
title_full_unstemmed |
Identification of demand characteristics in the production of sires using a conceptual model of quality function deployment: a case study |
title_sort |
Identification of demand characteristics in the production of sires using a conceptual model of quality function deployment: a case study |
author |
Rosado Júnior,Adriano Garcia |
author_facet |
Rosado Júnior,Adriano Garcia Lobato,José Fernando Piva Echeveste,Márcia Gerber,Adriano Schaun Yang,Samanta Rossini,Karina |
author_role |
author |
author2 |
Lobato,José Fernando Piva Echeveste,Márcia Gerber,Adriano Schaun Yang,Samanta Rossini,Karina |
author2_role |
author author author author author |
dc.contributor.author.fl_str_mv |
Rosado Júnior,Adriano Garcia Lobato,José Fernando Piva Echeveste,Márcia Gerber,Adriano Schaun Yang,Samanta Rossini,Karina |
dc.subject.por.fl_str_mv |
agribusiness genetics characteristics quality demand |
topic |
agribusiness genetics characteristics quality demand |
description |
The objective of this study is to identify demands of customers of a sire-producing company in Rio Grande do Sul, Brazil, by using a methodology adapted from quality function deployment tool. The adaptation consisted on the fact that matrices are treated in an unified manner among product and services due to the high perception of inter-relationship among these business components. The results evidenced that clients priorize traits related to the product, especially genetic value of the bulls. Service items were also highlighted, and they may be presented as an opportunity of differentiation among suppliers. Customer profile influenced priority order inasmuch as farmers with no technical services prioritized performance traits over genetic traits, opposing to those who were assisted and to technical consultants. Concerning to farm size, there were changes only in the tertiary level of the priority order of the demands. The adaptation of the methodology for joint analysis interfered in the results, especially in service prioritization. This study contributed to formatting a model for using quality function deployment in sire production, helping to identify quality demands and its priority levels for the population and researched company, and it may be used in further studies on the product beef sires. |
publishDate |
2011 |
dc.date.none.fl_str_mv |
2011-01-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1516-35982011000100029 |
url |
http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1516-35982011000100029 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
10.1590/S1516-35982011000100029 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
text/html |
dc.publisher.none.fl_str_mv |
Sociedade Brasileira de Zootecnia |
publisher.none.fl_str_mv |
Sociedade Brasileira de Zootecnia |
dc.source.none.fl_str_mv |
Revista Brasileira de Zootecnia v.40 n.1 2011 reponame:Revista Brasileira de Zootecnia (Online) instname:Sociedade Brasileira de Zootecnia (SBZ) instacron:SBZ |
instname_str |
Sociedade Brasileira de Zootecnia (SBZ) |
instacron_str |
SBZ |
institution |
SBZ |
reponame_str |
Revista Brasileira de Zootecnia (Online) |
collection |
Revista Brasileira de Zootecnia (Online) |
repository.name.fl_str_mv |
Revista Brasileira de Zootecnia (Online) - Sociedade Brasileira de Zootecnia (SBZ) |
repository.mail.fl_str_mv |
||bz@sbz.org.br|| secretariarbz@sbz.org.br |
_version_ |
1750318147377823744 |