Logomania: As marcas de luxo e o logo

Detalhes bibliográficos
Autor(a) principal: Ribas Gomez, Luiz Salomão
Data de Publicação: 2010
Tipo de documento: Artigo
Idioma: por
Título da fonte: ModaPalavra e-periódico
Texto Completo: https://www.revistas.udesc.br/index.php/modapalavra/article/view/7950
Resumo: The luxury brands are constructed and developed strategically for the maintenance and spreading of its values and personality. For the consolidation of the brand, the companies need to search a dif erential, with strategical actions that create the recognition of an only identity in the mind of the consumer. She enters the strategies of the brand, is the intense spreading of its logotipo in all its communication. This spreading to be carried through adequately and with ef ective results needs the aid of design graphical. This article looks for to present the use of the logotipos for the brands of luxury and the participation of design graphical, through the creation and management of brands (branding). Mainly in what the visual form says respect, the luxury brands are if using of `logos' to reach the imaginary one of the people.
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spelling Logomania: As marcas de luxo e o logoluxury brandlogotipographic designmarca de luxologotipodesign gráficoThe luxury brands are constructed and developed strategically for the maintenance and spreading of its values and personality. For the consolidation of the brand, the companies need to search a dif erential, with strategical actions that create the recognition of an only identity in the mind of the consumer. She enters the strategies of the brand, is the intense spreading of its logotipo in all its communication. This spreading to be carried through adequately and with ef ective results needs the aid of design graphical. This article looks for to present the use of the logotipos for the brands of luxury and the participation of design graphical, through the creation and management of brands (branding). Mainly in what the visual form says respect, the luxury brands are if using of `logos' to reach the imaginary one of the people. As marcas de luxo são construídas e desenvolvidas estrategicamente para a manutenção e divulgação de seus valores e personalidade. Para a consolidação da marca, as empresas precisam buscar um diferencial, com ações estratégicas que criam o reconhecimento de uma identidade única na mente do consumidor. Entre as estratégias da marca, está a divulgação intensa de seu logotipo em toda a sua comunicação. Essa divulgação para ser realizada adequadamente e com resultados efetivos necessita da ajuda do design gráfico. Este artigo procura apresentar a utilização dos logotipos pelas marcas de luxo e a participação do design gráfico, através da criação e gestão de marcas (branding). Principalmente no que diz respeito a forma visual, as marcas de luxo estão se utilizando dos 'logos' para atingir o imaginário das pessoas.Universidade do Estado de Santa Catarina2010-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/7950ModaPalavra e-periódico; Vol. 3 No. 5 (2010): ModaPalavraModaPalavra e-periódico; Vol. 3 Núm. 5 (2010): ModaPalavra Modapalavra e-periódico; v. 3 n. 5 (2010): ModaPalavra1982-615Xreponame:ModaPalavra e-periódicoinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/7950/5503Copyright (c) 2016 Luiz Salomão Ribas Gomezhttp://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessRibas Gomez, Luiz Salomão2017-05-11T11:45:27Zoai:ojs.revistas.udesc.br:article/7950Revistahttps://www.revistas.udesc.br/index.php/modapalavraPUBhttps://www.revistas.udesc.br/index.php/modapalavra/oai||modapalavra@gmail.com1982-615X1982-615Xopendoar:2017-05-11T11:45:27ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv Logomania: As marcas de luxo e o logo
title Logomania: As marcas de luxo e o logo
spellingShingle Logomania: As marcas de luxo e o logo
Ribas Gomez, Luiz Salomão
luxury brand
logotipo
graphic design
marca de luxo
logotipo
design gráfico
title_short Logomania: As marcas de luxo e o logo
title_full Logomania: As marcas de luxo e o logo
title_fullStr Logomania: As marcas de luxo e o logo
title_full_unstemmed Logomania: As marcas de luxo e o logo
title_sort Logomania: As marcas de luxo e o logo
author Ribas Gomez, Luiz Salomão
author_facet Ribas Gomez, Luiz Salomão
author_role author
dc.contributor.author.fl_str_mv Ribas Gomez, Luiz Salomão
dc.subject.por.fl_str_mv luxury brand
logotipo
graphic design
marca de luxo
logotipo
design gráfico
topic luxury brand
logotipo
graphic design
marca de luxo
logotipo
design gráfico
description The luxury brands are constructed and developed strategically for the maintenance and spreading of its values and personality. For the consolidation of the brand, the companies need to search a dif erential, with strategical actions that create the recognition of an only identity in the mind of the consumer. She enters the strategies of the brand, is the intense spreading of its logotipo in all its communication. This spreading to be carried through adequately and with ef ective results needs the aid of design graphical. This article looks for to present the use of the logotipos for the brands of luxury and the participation of design graphical, through the creation and management of brands (branding). Mainly in what the visual form says respect, the luxury brands are if using of `logos' to reach the imaginary one of the people.
publishDate 2010
dc.date.none.fl_str_mv 2010-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/7950
url https://www.revistas.udesc.br/index.php/modapalavra/article/view/7950
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/7950/5503
dc.rights.driver.fl_str_mv Copyright (c) 2016 Luiz Salomão Ribas Gomez
http://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Luiz Salomão Ribas Gomez
http://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
dc.source.none.fl_str_mv ModaPalavra e-periódico; Vol. 3 No. 5 (2010): ModaPalavra
ModaPalavra e-periódico; Vol. 3 Núm. 5 (2010): ModaPalavra
Modapalavra e-periódico; v. 3 n. 5 (2010): ModaPalavra
1982-615X
reponame:ModaPalavra e-periódico
instname:Universidade do Estado de Santa Catarina (UDESC)
instacron:UDESC
instname_str Universidade do Estado de Santa Catarina (UDESC)
instacron_str UDESC
institution UDESC
reponame_str ModaPalavra e-periódico
collection ModaPalavra e-periódico
repository.name.fl_str_mv ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)
repository.mail.fl_str_mv ||modapalavra@gmail.com
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