Roland Barthes and fashion: a reading based on the punctum and the studium

Detalhes bibliográficos
Autor(a) principal: Mitre, Maria Augusta da Silveira
Data de Publicação: 2021
Outros Autores: Fontanari, José Rodrigo Paulino
Tipo de documento: Artigo
Idioma: por
Título da fonte: ModaPalavra e-periódico
Texto Completo: https://www.revistas.udesc.br/index.php/modapalavra/article/view/19097
Resumo: Based on two statements by Barthes, in La Chambre Claire, the first being the one in which he claims the punctum is the pinnacle of style, and the second the studium would be all that brings together generalized consensus, this study aims to establish the relation between these two concepts and the ideas of style and fashion. Thus, we seek to develop the correspondence between fashion and studium - emphasizing that the latter is close to the idea of ​​myth - and in the same way, that style is linked to the punctum - which is close to the idea of ​​writing. In addition, with the hypothesis of an articulation of the concepts within the Barthesian work, we also seek Barthes' look on the themes of style and fashion in his texts contained in the Inéditos Vol. III: Imagem e Moda, pointing out that the author who was one of the first to foresee the importance of fashion in contemporary society, including the strength of its mythology.
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spelling Roland Barthes and fashion: a reading based on the punctum and the studiumRoland Barthes y a moda: una lectura a partir del punctum y del studiumRoland Barthes e a moda: uma leitura à luz do punctum e do studiumfashionstylepunctummodaestiloPunctummodaestiloPunctumBased on two statements by Barthes, in La Chambre Claire, the first being the one in which he claims the punctum is the pinnacle of style, and the second the studium would be all that brings together generalized consensus, this study aims to establish the relation between these two concepts and the ideas of style and fashion. Thus, we seek to develop the correspondence between fashion and studium - emphasizing that the latter is close to the idea of ​​myth - and in the same way, that style is linked to the punctum - which is close to the idea of ​​writing. In addition, with the hypothesis of an articulation of the concepts within the Barthesian work, we also seek Barthes' look on the themes of style and fashion in his texts contained in the Inéditos Vol. III: Imagem e Moda, pointing out that the author who was one of the first to foresee the importance of fashion in contemporary society, including the strength of its mythology.A partir de afirmaciones de Barthes, en A Câmara Clara, la primera es aquella en la que afirma que el punctum es el pináculo del estilo, y la segunda que el studium sería todo lo que aúna conocimiento social y consenso generalizado, este estudio tiene como objetivo establecer una relación entre estos dos conceptos y las ideas de estilo y moda. Así, buscamos desarrollar la correspondencia entre moda y studium, enfatizando que este último se acerca a la idea de mito - y de la misma manera, ese estilo está ligado al punctum - que se acerca a la idea de escritura. Además, con la hipótesis de una articulación de los conceptos dentro de la obra barthesiana, también buscamos la mirada de Barthes sobre los temas de estilo y moda en sus textos contenidos en el Inéditos V. III: Imagem e Moda, señalando que el autor que fue uno de los primeros en vislumbrar la importancia de la moda en la sociedad contemporánea, incluida la fuerza de su mitología.Partindo de duas afirmações de Roland Barthes, em A Câmara Clara,  sendo a primeira aquela em que ele afirma ser o  punctum a agulhada do estilo, e  a segunda que o studium seria tudo aquilo que reúne um saber social e consensos generalizados, este estudo visa estabelecer uma relação entre esses dois conceitos e as ideias de estilo e de moda. Assim, procuramos desenvolver a correspondência entre moda e studium - frisando que este último se aproxima da ideia de mito - e da mesma forma, que o estilo está ligado ao punctum – que se aproxima da ideia de escritura. Além de trabalharmos este percurso, com a hipótese de uma articulação dos conceitos no interior da obra barthesiana, também buscamos o olhar de Barthes sobre os temas de estilo e moda em seus textos contidos no Inéditos Vol. III: Imagem e Moda,  assinalando que o autor que foi um dos primeiros a antever a importância da moda na sociedade contemporânea, inclusive a força de sua mitologia.Universidade do Estado de Santa Catarina2021-09-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/1909710.5965/1982615x14342021308ModaPalavra e-periódico; Vol. 14 No. 34 (2021): Variata; 308-341ModaPalavra e-periódico; Vol. 14 Núm. 34 (2021): Variata; 308-341 Modapalavra e-periódico; v. 14 n. 34 (2021): Variata; 308-3411982-615X10.5965/1982615x14342021reponame:ModaPalavra e-periódicoinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/19097/13470Copyright (c) 2021 maria augusta mitre, Rodrigo Fontanarihttp://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessMitre, Maria Augusta da SilveiraFontanari, José Rodrigo Paulino2022-04-27T19:20:31Zoai:ojs.revistas.udesc.br:article/19097Revistahttps://www.revistas.udesc.br/index.php/modapalavraPUBhttps://www.revistas.udesc.br/index.php/modapalavra/oai||modapalavra@gmail.com1982-615X1982-615Xopendoar:2022-04-27T19:20:31ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv Roland Barthes and fashion: a reading based on the punctum and the studium
Roland Barthes y a moda: una lectura a partir del punctum y del studium
Roland Barthes e a moda: uma leitura à luz do punctum e do studium
title Roland Barthes and fashion: a reading based on the punctum and the studium
spellingShingle Roland Barthes and fashion: a reading based on the punctum and the studium
Mitre, Maria Augusta da Silveira
fashion
style
punctum
moda
estilo
Punctum
moda
estilo
Punctum
title_short Roland Barthes and fashion: a reading based on the punctum and the studium
title_full Roland Barthes and fashion: a reading based on the punctum and the studium
title_fullStr Roland Barthes and fashion: a reading based on the punctum and the studium
title_full_unstemmed Roland Barthes and fashion: a reading based on the punctum and the studium
title_sort Roland Barthes and fashion: a reading based on the punctum and the studium
author Mitre, Maria Augusta da Silveira
author_facet Mitre, Maria Augusta da Silveira
Fontanari, José Rodrigo Paulino
author_role author
author2 Fontanari, José Rodrigo Paulino
author2_role author
dc.contributor.author.fl_str_mv Mitre, Maria Augusta da Silveira
Fontanari, José Rodrigo Paulino
dc.subject.por.fl_str_mv fashion
style
punctum
moda
estilo
Punctum
moda
estilo
Punctum
topic fashion
style
punctum
moda
estilo
Punctum
moda
estilo
Punctum
description Based on two statements by Barthes, in La Chambre Claire, the first being the one in which he claims the punctum is the pinnacle of style, and the second the studium would be all that brings together generalized consensus, this study aims to establish the relation between these two concepts and the ideas of style and fashion. Thus, we seek to develop the correspondence between fashion and studium - emphasizing that the latter is close to the idea of ​​myth - and in the same way, that style is linked to the punctum - which is close to the idea of ​​writing. In addition, with the hypothesis of an articulation of the concepts within the Barthesian work, we also seek Barthes' look on the themes of style and fashion in his texts contained in the Inéditos Vol. III: Imagem e Moda, pointing out that the author who was one of the first to foresee the importance of fashion in contemporary society, including the strength of its mythology.
publishDate 2021
dc.date.none.fl_str_mv 2021-09-30
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/19097
10.5965/1982615x14342021308
url https://www.revistas.udesc.br/index.php/modapalavra/article/view/19097
identifier_str_mv 10.5965/1982615x14342021308
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/19097/13470
dc.rights.driver.fl_str_mv Copyright (c) 2021 maria augusta mitre, Rodrigo Fontanari
http://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 maria augusta mitre, Rodrigo Fontanari
http://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
dc.source.none.fl_str_mv ModaPalavra e-periódico; Vol. 14 No. 34 (2021): Variata; 308-341
ModaPalavra e-periódico; Vol. 14 Núm. 34 (2021): Variata; 308-341
Modapalavra e-periódico; v. 14 n. 34 (2021): Variata; 308-341
1982-615X
10.5965/1982615x14342021
reponame:ModaPalavra e-periódico
instname:Universidade do Estado de Santa Catarina (UDESC)
instacron:UDESC
instname_str Universidade do Estado de Santa Catarina (UDESC)
instacron_str UDESC
institution UDESC
reponame_str ModaPalavra e-periódico
collection ModaPalavra e-periódico
repository.name.fl_str_mv ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)
repository.mail.fl_str_mv ||modapalavra@gmail.com
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