Comunicação sem entraves : uma discussão sobre a utopia da comunicação e publicidades infantis

• Main Author: Ribeiro, Débora Cristina Braga
• Publication Date: 2012
• Format: Master thesis
• Language: por
• Source: Biblioteca Digital de Teses e Dissertações da UERJ
• Download full: http://www.bdtd.uerj.br/handle/1/15340
• topic: Advertising; Childhood; Ethics; Communication utopia; Liberdade de expressão; Crianças; Publicidade; Infância; Ética; Utopia da comunicação; CNPQ::CIENCIAS HUMANAS::PSICOLOGIA::PSICOLOGIA SOCIAL

The present study aims to conduct a critical analysis on the issue of freedom of communication nowadays. We seek to reflect specifically on the place that freedom of communication applied to advertising aimed at children occupies the Brazilian reality. The discussion of this theme will be initiated through a theoretical reflection on the "utopia of communication" theory developed by Norbert Wiener that emphasizes the need to eliminate all barriers to the free flow of information. To this end, studies will be addressed Philippe Breton, Serge Proulx and Norbert Wiener himself, beyond the critical analysis made by Karl Mannheim and Riceour about utopia and ideology. After, will be specifically addressed the issue of freedom of expression related to children's advertising. This discussion will be held from the analysis of numerous theoretical and empirical research on the structure of these ads, and their influence on the target audience, the various scenarios Brazilian political and social freedom of expression and, specifically, the current scenario, emphasizing the movements social related to freedom of expression and freedom to harnessing this responsibility, resuming the notion formulated by existentialist Jean Paul Sartre.