Carnavalização do sao joao uma analise do modelo de negocio na festa em senhor do bomfin

Detalhes bibliográficos
Autor(a) principal: Oliveira, Gleise cristiane ferreira de
Data de Publicação: 2009
Tipo de documento: Trabalho de conclusão de curso
Idioma: por
Título da fonte: Repositório Institucional da UFBA
Texto Completo: http://repositorio.ufba.br/ri/handle/ri/29197
Resumo: The festivities are time to extravagate, to break free from the routine and from the daily rules. However, behind that transgressive character that permeates them, there is a complex organizational logic to which they are submitted. It could not be any different in the case of Senhor do Bonfim’s São João. This monograph has as its purpose to investigate how the festivities of São João in that city is organized and managed, with special attention to the economic aspects and mainly to an eventual process of carnivalization suffered by the traditional festivities of the month of June. In order to perceive the peculiarities of these festivities it is made hereby a comprehensive analysis of them, by confronting them with the ones that characterize the business model of Bahia’s Carnival. The results reveal that, in the same city, two different ways of celebrating coexist. What is hereby called carnivalization certainly occurs in connection with these festivities’ private circuit, which happens to be an alternative to the richer people that desire to partake in a pre-molded and deterritorialized festivity, with some characteristics that are associated to the Carnival of Salvador. On the other hand, this research also reveals that São João’s traditional face is directly linked to another festivity, which takes place in Caruaru-PE, at the same period of the year. Finally, it can be noticed that, in spite of the cultural transformation of São João in Senhor do Bonfim, there is still room for some traditions that have been resisting through the years: the parties in the neighborhood, the folkloric shows, the parties in the city squares and the home-to-home celebrations.
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spelling Oliveira, Gleise cristiane ferreira deOliveira, Gleise cristiane ferreira deRubin, Antonio albino canelas2019-04-05T17:54:26Z2019-04-05T17:54:26Z2019-04-052009TCChttp://repositorio.ufba.br/ri/handle/ri/29197The festivities are time to extravagate, to break free from the routine and from the daily rules. However, behind that transgressive character that permeates them, there is a complex organizational logic to which they are submitted. It could not be any different in the case of Senhor do Bonfim’s São João. This monograph has as its purpose to investigate how the festivities of São João in that city is organized and managed, with special attention to the economic aspects and mainly to an eventual process of carnivalization suffered by the traditional festivities of the month of June. In order to perceive the peculiarities of these festivities it is made hereby a comprehensive analysis of them, by confronting them with the ones that characterize the business model of Bahia’s Carnival. The results reveal that, in the same city, two different ways of celebrating coexist. What is hereby called carnivalization certainly occurs in connection with these festivities’ private circuit, which happens to be an alternative to the richer people that desire to partake in a pre-molded and deterritorialized festivity, with some characteristics that are associated to the Carnival of Salvador. On the other hand, this research also reveals that São João’s traditional face is directly linked to another festivity, which takes place in Caruaru-PE, at the same period of the year. Finally, it can be noticed that, in spite of the cultural transformation of São João in Senhor do Bonfim, there is still room for some traditions that have been resisting through the years: the parties in the neighborhood, the folkloric shows, the parties in the city squares and the home-to-home celebrations.A festa é um momento de extravasar, de libertar-se das rotinas e regras do cotidiano. Porém, por trás desse caráter transgressor que a permeia, existe toda uma lógica organizacional que a regulamenta. E assim não poderia deixar de ser com o São João de Senhor do Bonfim. A proposta desta monografia é apurar como se organiza e se gere a festa de São João neste município, atentando para as regras econômicas, e, principalmente para a verificação de uma possível carnavalização da festividade junina. Faz-se aqui uma análise da festividade com o intuito de perceber suas nuances e interfaces, confrontando-as com as do modelo de negócio do Carnaval baiano. Os resultados obtidos mostram que convivem, em um mesmo município, diferentes modos de festejar. O que aqui chamamos de carnavalização certamente ocorre de forma vinculada ao circuito privado da festa, que se constitui como uma alternativa àqueles que dispõem de dinheiro e querem partilhar de uma festa pré-moldada e aterritorial, com características que associamos às do carnaval soteropolitano. Por outro lado, a pesquisa revelou ainda que a face tradicional da festa se liga diretamente a outra festividade, realizada em Caruaru-PE, no mesmo período. Percebe-se, por fim, que, apesar do dinamismo e da transformação cultural do São João de Senhor do Bonfim, ainda há espaço para algumas tradições que resistem ao passar dos anos: as festas nos bairros, as apresentações folclóricas, a festa na praça e os festejos de casa em casa.Submitted by pedro alberto (pedro_ap13@hotmail.com) on 2019-04-05T13:07:32Z No. of bitstreams: 1 Carnavalização do São João.pdf: 5235832 bytes, checksum: 30b7f217846e8875bdfe76b9bf589c98 (MD5)Approved for entry into archive by Setor de Periódicos (per_macedocosta@ufba.br) on 2019-04-05T17:54:26Z (GMT) No. of bitstreams: 1 Carnavalização do São João.pdf: 5235832 bytes, checksum: 30b7f217846e8875bdfe76b9bf589c98 (MD5)Made available in DSpace on 2019-04-05T17:54:26Z (GMT). No. of bitstreams: 1 Carnavalização do São João.pdf: 5235832 bytes, checksum: 30b7f217846e8875bdfe76b9bf589c98 (MD5)ComunicaçãoFesta junina em Senhor do BonfimCarnavalizaçãoModelo de negocioSenhor do Bonfim - BahiaCarnavalização do sao joao uma analise do modelo de negocio na festa em senhor do bomfininfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesisFaculdade de ComunicaçãoUFBABrasilinfo:eu-repo/semantics/openAccessporreponame:Repositório Institucional da UFBAinstname:Universidade Federal da Bahia (UFBA)instacron:UFBAORIGINALCarnavalização do São João.pdfCarnavalização do São João.pdfapplication/pdf5235832https://repositorio.ufba.br/bitstream/ri/29197/1/Carnavaliza%c3%a7%c3%a3o%20do%20S%c3%a3o%20Jo%c3%a3o.pdf30b7f217846e8875bdfe76b9bf589c98MD51LICENSElicense.txtlicense.txttext/plain1383https://repositorio.ufba.br/bitstream/ri/29197/2/license.txt690bb9e0ab0d79c4ae420a800ae539f0MD52TEXTCarnavalização do São João.pdf.txtCarnavalização do São João.pdf.txtExtracted texttext/plain134516https://repositorio.ufba.br/bitstream/ri/29197/3/Carnavaliza%c3%a7%c3%a3o%20do%20S%c3%a3o%20Jo%c3%a3o.pdf.txt50b74cfdc65d3c4668cac3146885602aMD53ri/291972022-07-05 14:03:46.729oai:repositorio.ufba.br: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ório InstitucionalPUBhttp://192.188.11.11:8080/oai/requestopendoar:19322022-07-05T17:03:46Repositório Institucional da UFBA - Universidade Federal da Bahia (UFBA)false
dc.title.pt_BR.fl_str_mv Carnavalização do sao joao uma analise do modelo de negocio na festa em senhor do bomfin
title Carnavalização do sao joao uma analise do modelo de negocio na festa em senhor do bomfin
spellingShingle Carnavalização do sao joao uma analise do modelo de negocio na festa em senhor do bomfin
Oliveira, Gleise cristiane ferreira de
Comunicação
Festa junina em Senhor do Bonfim
Carnavalização
Modelo de negocio
Senhor do Bonfim - Bahia
title_short Carnavalização do sao joao uma analise do modelo de negocio na festa em senhor do bomfin
title_full Carnavalização do sao joao uma analise do modelo de negocio na festa em senhor do bomfin
title_fullStr Carnavalização do sao joao uma analise do modelo de negocio na festa em senhor do bomfin
title_full_unstemmed Carnavalização do sao joao uma analise do modelo de negocio na festa em senhor do bomfin
title_sort Carnavalização do sao joao uma analise do modelo de negocio na festa em senhor do bomfin
author Oliveira, Gleise cristiane ferreira de
author_facet Oliveira, Gleise cristiane ferreira de
author_role author
dc.contributor.author.fl_str_mv Oliveira, Gleise cristiane ferreira de
Oliveira, Gleise cristiane ferreira de
dc.contributor.advisor1.fl_str_mv Rubin, Antonio albino canelas
contributor_str_mv Rubin, Antonio albino canelas
dc.subject.cnpq.fl_str_mv Comunicação
topic Comunicação
Festa junina em Senhor do Bonfim
Carnavalização
Modelo de negocio
Senhor do Bonfim - Bahia
dc.subject.por.fl_str_mv Festa junina em Senhor do Bonfim
Carnavalização
Modelo de negocio
Senhor do Bonfim - Bahia
description The festivities are time to extravagate, to break free from the routine and from the daily rules. However, behind that transgressive character that permeates them, there is a complex organizational logic to which they are submitted. It could not be any different in the case of Senhor do Bonfim’s São João. This monograph has as its purpose to investigate how the festivities of São João in that city is organized and managed, with special attention to the economic aspects and mainly to an eventual process of carnivalization suffered by the traditional festivities of the month of June. In order to perceive the peculiarities of these festivities it is made hereby a comprehensive analysis of them, by confronting them with the ones that characterize the business model of Bahia’s Carnival. The results reveal that, in the same city, two different ways of celebrating coexist. What is hereby called carnivalization certainly occurs in connection with these festivities’ private circuit, which happens to be an alternative to the richer people that desire to partake in a pre-molded and deterritorialized festivity, with some characteristics that are associated to the Carnival of Salvador. On the other hand, this research also reveals that São João’s traditional face is directly linked to another festivity, which takes place in Caruaru-PE, at the same period of the year. Finally, it can be noticed that, in spite of the cultural transformation of São João in Senhor do Bonfim, there is still room for some traditions that have been resisting through the years: the parties in the neighborhood, the folkloric shows, the parties in the city squares and the home-to-home celebrations.
publishDate 2009
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